That stuff keeps popping up on various media.
The only thing I can say about the appeal is it proves that “mindless herd mentality” is alive and kicking in America!
I mean I drank alcohol for probably 30 years and never heard of Jagermeister.
All the sudden, everywhere you go, all you hear is Jagermeister! Jagermeister! Jagermeister!
I think many of these folks are getting programmed by their smart phones.
If yur phone is smarter than you are, you’re in trouble!!
IMHO you didn't miss anything. Jagermeister is nasty stuff (unless you really like black licorice). Friends mix it with Berenjager (sp?), a honey liqueur -- OMG, I'd rather drink liquid soap.