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What if Windows 8 flops?
Network World ^ | 10/04/2012 | Tim Greene

Posted on 10/04/2012 11:01:13 AM PDT by SeekAndFind

Microsoft launches Windows 8 later this month after a year of gradually making the new operating system more and more available, hoping for a big hit that will drive sales this holiday season and beyond, and giving the company new hope of grabbing a bigger share of tablet sales.

But what if Windows 8 flops?

For businesses, the problem won't be that dire, says Paul DeGroot, principal consultant at Pica Communications. Businesses that are Microsoft shops already have an operating system, likely Windows 7, but if not, Windows XP with a plan to adopt Windows 7 soon before support for XP ends next spring.

If Windows 8 is a complete bust, enterprises can stick with Windows 7 and wait until Microsoft picks itself up and does a better job with Windows 8 service packs or Windows 9 (or whatever it calls the next major release), he says. After all that's what happened with Windows Vista, says Matthew Casey, an analyst with Technology Business Research, and Microsoft can handle a disappointing Windows 8.

In fact that is a likely scenario, DeGroot says. . "Most of the companies I work with are standardizing on Windows 7. They are not going to be migrating to Windows 8." He says many businesses will license Windows 8 but end up reimaging their networks with Windows 7, similar to how many enterprises licensed Vista but installed XP.

Casey says a Microsoft stumble with Windows 8 will be handled by businesses the same way the performance of Windows Vista was handled. "If that's the case we'll see a similar reaction from Microsoft," he says "It's not going to be them closing their doors." The company will press on with Windows 8 and its fundamental architecture.

The impact on consumers won't be that great, either. If Windows 8 doesn't catch on a big part of the reason will be that consumers are buying some other tablet platform they like better, so they'll be happy. But according to Gartner, Microsoft will be missing a big opportunity to make its mark in mobile devices if the Windows 8 gamble doesn't pay off.

"It is a risk that Microsoft must take to stay relevant in a world where mobile devices with new modern experiences are becoming the norm," Gartner says in a research note "Is Windows 8 in Your Future?"

The popularity of smartphones and tablets has Microsoft playing catch up, particularly with Apple, whose iPad dominates in tablets and whose iPhone holds down big large chunk of smartphones. "With Windows 8, Microsoft tries to address the excitement of the tablet market by adding a tablet interface to Windows," Gartner says.

If Windows 8 does become popular with consumers and finds its way into enterprises via the bring-your-own-device phenomenon it will still have hurdles to clear with IT departments.

Ultrabooks and tablets still need to establish themselves in the corporate world where their use raises questions, Casey says. Who will pay for them? How will they be secured? "These are pieces that need to fall into place in the enterprise planning cycle," he says.

It's also questionable whether they will gain traction as platforms for business applications, DeGroot says. "I think that is going to be a very tough sell," DeGroot says, because the apps have to be vetted by the Microsoft Store before they will be allowed on closed Windows 8 devices. Businesses won't want to leap that hurdle nor will they want to side-load apps on devices to get around the restriction that Windows 8 apps must be reviewed by and sold through the store. "I have some difficulty imagining many organizations are going to want to do that."

Beyond that, developers are not prepared to write for Windows 8; their training and experience leans toward traditional enterprise applications for conventional desktops without touch capabilities, DeGroot says. Touchscreen can actually be a barrier.

With Windows 8 Microsoft is overhauling the underpinnings of its operating system with the introduction of Windows Runtime, a new architecture that gives a common footing to applications across a range of devices. Such applications can support both x86 and ARM hardware, potentially opening up the possibility of writing apps once that can run on any device.

Microsoft hopes it can write its next major chapter with Windows 8 and Windows Runtime, Gartner says, and that is what makes a Windows 8 success - and avoiding a flop - so important. Windows 8 is simply the biggest turning point for Microsoft in decades.

"Windows 8 is not your normal low- or even high-impact major release of the OS," the research firm says. "We believe it's the start of a new era for Microsoft, the Windows RT era, which follows the Windows NT era that began in 1993 and is just starting to wane."

-- Tim Greene covers Microsoft for Network World and writes the Mostly Microsoft blog


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: linux; microsoft; windows; windows8
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1 posted on 10/04/2012 11:01:20 AM PDT by SeekAndFind
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To: SeekAndFind

NOT AN AUSPICIOUS PORTENT FOR WINDOWS 8

http://www.datamation.com/news/paul-allen-calls-windows-8-puzzling-and-confusing.html

TITLE: Paul Allen Calls Windows 8 Puzzling and Confusing


2 posted on 10/04/2012 11:02:44 AM PDT by SeekAndFind (bOTRT)
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To: SeekAndFind; a fool in paradise; Slings and Arrows

Even numbered Windows don’t fit the frames. Buy at your own risk. Remember Windows 2.0?


3 posted on 10/04/2012 11:04:21 AM PDT by Revolting cat! (Bad things are wrong!)
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To: SeekAndFind; a fool in paradise; Slings and Arrows

Even numbered Windows don’t fit the frames. Buy at your own risk. Remember Windows 2.0?


4 posted on 10/04/2012 11:06:33 AM PDT by Revolting cat! (Bad things are wrong!)
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To: SeekAndFind
But what if Windows 8 flops?

NEW AND IMPROVED, AWESOME WINDOWS 9!.......

5 posted on 10/04/2012 11:07:01 AM PDT by Red Badger (Is it just me, or is Hillary! starting to look like Benjamin Franklin?.................)
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To: SeekAndFind

“When” not “if.”


6 posted on 10/04/2012 11:12:28 AM PDT by rightsmart
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To: SeekAndFind
Just wait until they release Windows 8 Second Edition!!!!!!
7 posted on 10/04/2012 11:12:47 AM PDT by Kartographer ("We mutually pledge to each other our lives, our fortunes and our sacred honor.")
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To: Red Badger

“Windows 9, because it’s one more”


8 posted on 10/04/2012 11:14:01 AM PDT by massgopguy (I owe everything to George Bailey)
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To: Red Badger

My Windows goes to 11!


9 posted on 10/04/2012 11:15:12 AM PDT by massgopguy (I owe everything to George Bailey)
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To: SeekAndFind
What if Windows 8 flops?

At least Microsoft has experience with that kind of situation.

10 posted on 10/04/2012 11:15:43 AM PDT by The Sons of Liberty ("Get that evil, foreign, muslim, usurping, gay bastard out of MY White House!" FUBO!)
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To: SeekAndFind

Ubuntu Linux 12.04 LTS. Its free and easy to use. I know less than a novice about computers. Downloaded it and installed on two computers. Its awesome.


11 posted on 10/04/2012 11:17:06 AM PDT by Fire137 (If this is not a war I don't know what one is)
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To: massgopguy

Eventually it will get silly. They should hire a bunch of former Apple programmers and get it done..........


12 posted on 10/04/2012 11:18:03 AM PDT by Red Badger (Is it just me, or is Hillary! starting to look like Benjamin Franklin?.................)
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To: SeekAndFind
Windows 7 = STABLE platform, reminds me of Windows XP which we stuck with for years and years.

I have no intention of dumping an excellent working Windows 7 for "Windows 8 "CLOUD" based system. I also have no desire to have a portion or all of my personal information, intellectual property off site in the hands of some "cloud" ready to be stolen, manipulated, lost or heavens knows what by nefarious computer hackers working overtime to steal it, Microsoft or the government (yes, I do not trust them either).

Windows 8 is like the first year model of a new car design. My dad always warned me: "Son, NEVER buy the first year of a new model car because the bugs are not worked out yet. Wait a few years for early adopters/car buyers to discover the bugs as they arise from real-life usage. Then, AFTER those bugs have been dealt with in the subsequent few years/upgraded models, if you are still interested in that model car buy it."

That counsel has stood the test of time.

Windows XP = Success, Windows VISTA = FAIL, Windows 7 = Success, Windows 8 = NEW, untested model, untested, unproven platform... Success or FAIL? You fill in the blank.

13 posted on 10/04/2012 11:20:09 AM PDT by Jmouse007 (Lord deliver us from evil, in Jesus name, amen.)
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To: SeekAndFind

Then, like most sane people, we’ll stick with XP.
It is out of support - and STILL our corporate standard.


14 posted on 10/04/2012 11:21:08 AM PDT by Little Ray (AGAINST Obama in the General.)
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To: SeekAndFind

I’ve had the enterprise evaluation on one of my old home LT’s for a month and a half now. I use Linux at home and Windows (begrudgingly) in my office. I find Windows 8 to be exceptional - nice all the way around and rock solid. I’m enjoying my time playing around with the ee, and will absolutely be buying the full retail editions when they go on sale at the end of the month.

I’m dual booting windows 8 and Ubuntu with the enterprise eval right now and LOVE IT!


15 posted on 10/04/2012 11:24:39 AM PDT by RobertClark (Be prepared, be polite, be professional and have a plan to kill everyone you meet.)
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To: Fire137

Ubuntu and any other Linux is fine...if you don’t want to do any real work. No Microsoft Office, and I’m sorry but the free Office alternatives for Linux are all crap.

I’ve been using the Windows 8 final version (RTM) since August and it is spectacular. I think consumers are going to love the innovative and fresh approach that Microsoft has created. We’ll know soon.


16 posted on 10/04/2012 11:25:10 AM PDT by Astronaut
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To: Fire137

Ubuntu Linux 12.04 ... ahead 66.45% more than Windows 8!


17 posted on 10/04/2012 11:25:22 AM PDT by ctdonath2 ($1 meals: http://abuckaplate.blogspot.com)
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To: Little Ray

I’ll be upgrading from XP.
To OS X.


18 posted on 10/04/2012 11:27:18 AM PDT by ctdonath2 ($1 meals: http://abuckaplate.blogspot.com)
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To: RobertClark

RE: I’m dual booting windows 8 and Ubuntu with the enterprise eval right now and LOVE IT!

So, which of the two OS’s do you like better?


19 posted on 10/04/2012 11:32:25 AM PDT by SeekAndFind (bOTRT)
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To: rdb3; Calvinist_Dark_Lord; Salo; JosephW; Only1choice____Freedom; amigatec; stylin_geek; ...

20 posted on 10/04/2012 11:39:42 AM PDT by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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