BTW did anyone notice the title? “Boy writes letter to LEGO after losing minifigure, gets awesome response” Every day I read about companies that are being excoriated for cutting hours or laying off people because of rising costs. Now the standard for being an “awesome” company is to give away product. I wouldn’t doubt for a minute that companies are looking for opportunities to show that aren’t like those other “mean” companies who only care about money and not the smile on a child’s face.
So they laid off a 100 people and made one boy happy with three dollars worth of plastic. You can PR some of the people some of the time. You can PR all of the people some of the time but you can’t PR all of the people all of the time. If this story makes you happy, I’m glad for you.