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Oprah’s PR Blitz Helps ‘The Butler’ Open #1 With $25M (It worked)
deadline.com ^ | 8-18-2013 | Nikki Finke

Posted on 08/19/2013 11:08:40 AM PDT by servo1969

Love her or hate her, co-star Oprah Winfrey and her big media blitz helped open the pic even if it did little to help her public image by providing more dirt for her detractors. Yet a survey by Fandango found that 72% of Butler ticket-buyers claimed Oprah’s involvement increased their interest in seeing the film which was her first movie role in 15 years. But The Butler still trailed the opening weekend grosses of two recent and similarly race- and civil rights-themed adult pics: 42 and The Help. No one, and certainly not The Weinstein Company, expected director Lee Daniels’ or screenwriter Danny Strong’s biopic (playing in 2,933 theaters) to double its $15M weekend projection much less land on top of the weekend box office. But on Thursday morning it already was the #1 ticket-seller on both Fandango and MovieTickets – a welcome event for such a modest $25M negative cost film. Its 73% Rotten Tomatoes positive reviews and ’A’ CinemaScore from audiences surely helped word of mouth as much as Oprah. (Note that in 1998. at the height of her syndicated power when she could sell anything to anyone, Oprah starred in and produced the film flop Beloved. Now she’s on her struggling cable network. But I’m assured she had no financial investment in the film nor contributed into the P&A nor bought up advance tickets in bulk like the rumors claimed.)

(Excerpt) Read more at deadline.com ...


TOPICS: Arts/Photography; Business/Economy; Conspiracy; Society
KEYWORDS: billiondollarmarxist; butler; cultureofcorruption; hollywoodreds; jeremiahwright; liberalbigot; lyingliar; obama; oprah; oprahmovie; playtheracecard; playthevictim; prstunt; racehoax; racism; racist; thebutler
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To: Cowboy Bob

Never watched her tv show. Won’t watch this movie or any other movie/tv show with which she is associated.


41 posted on 08/20/2013 9:39:12 AM PDT by Polyxene (Out of the depths I have cried to Thee, O Lord; Lord, hear my voice.)
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To: LibLieSlayer

False docs are a whole different issue. There it is a claim of truth at play and should be exposed as false if need be.


42 posted on 08/20/2013 9:50:13 AM PDT by Borges
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To: TheConservativeParty
Recently saw “REDS 2” and I highly recommend it to fans of the first movie REDS.

You mean that Warren Beatty Commie-Fest?

43 posted on 08/20/2013 9:53:36 AM PDT by dfwgator
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To: Borges

The question is are the inaccuracies knowingly placed there with an agenda in mind?


44 posted on 08/20/2013 9:54:35 AM PDT by dfwgator
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To: dfwgator

Reds is interesting...Beatty his goal was to film a history of the American Left. I can’t see a film that ambitious and expensive being made today.


45 posted on 08/20/2013 10:00:19 AM PDT by Borges
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To: dfwgator

All Art has an agenda...the worldview of the author.


46 posted on 08/20/2013 10:00:46 AM PDT by Borges
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To: dfwgator

No.

RED stands for Retired Extremely Dangerous. It is a movie about retired CIA agents, a retired British agent and a retired Russian agent. Stars Bruce Willis, Helen Mirin, John Malkovitch (who is spectacular in this role).

RED 2 was touted to be even better than RED and it was.

RED was made about 3 years ago and the sequel has been in theaters for a month or so.


47 posted on 08/20/2013 2:24:21 PM PDT by TheConservativeParty ("Happy, happy,happy." Phil Robertson)
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To: Borges

Pinging you to post 47 where I explain which RED movie I was referring to.


48 posted on 08/20/2013 2:29:47 PM PDT by TheConservativeParty ("Happy, happy,happy." Phil Robertson)
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