All depends on where you hang out and what you pay attention to. We have an Oktoberfest in Tucson every year. I don’t know how often they mention German history month but they put the fest right in the middle of it. Oddly enough St Patrick’s Day is right in the middle of Irish Heritage Month. We have a Greek festival in Tucson that actually isn’t during during Greek History Month (which is March, guess they don’t like competing with St Patrick’s Day). The amount of publicity is really dependent on the group, if you have a bunch of people in that group that think the commemorative month is important and schedules events you’ll find out about it, if you don’t you won’t.
Local stuff is 1 thing. I’m talking about any kind of state or national-level promotion. You KNOW that there is no Euro promotion of any weeks or months, even if they officially signed off on it. We ALL KNOW there is Black Month, and now Hispanic Month, and even Women’s Month. Who can name anything else? Oh, LGBT month is disgustingly rearing its ugly head. Once again, there is no promoted Oriental month either. Only the whining losers get months. Why don’t sports worry about not having any orientals?
I am very aware of mere festivals. Baltimore used to have a ton of them in succession in the same place. That is not the same as putting it all over TV and using pro sports to promote them.