Posted on 10/02/2013 12:39:55 PM PDT by nickcarraway
GGeico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, thoughand the big winner wasn't a gecko, a caveman or a pig. It was a camel.
The insurer's "Hump Day" spot, which broke in May, has earned 15 million YouTube views, more than every other current video on Geico's YouTube channel combined. (The ad also has the obvious though still peculiar distinction of being shared on Wednesdays vastly more than any other day.) Given the success, it's not surprising Geico and Martin are trotting out the motormouthed mammal once again, in one of two amusing new cinema spots urging people to silence their cell phones.
The camelwho is named Caleb, apparentlyis in fine form as he patrols the aisles of a movie theater in the new 40-second spot, munching on people's popcorn and loudly looking for people who are talking on their phones. (In fact, Caleb is the most obnoxious creature in the room, but let's ignore that.) In the end, he spots coworker Mike (aka, "Mike Mike Mike Mike Mike") from the original spot and convinces him to end his phone call, since the movie is starting.
The second of the two spots stars the gecko, the longtime Geico mascot, and plays off the vintage "Let's all go to the lobby" singing-concessions video from the 1950s. This is hardly the first parody of that old classic, but it's a good one, as the snacks all get on their phones when they're off cameraand get a light admonishment from the gecko as a result.
The new spots are part of a deal brokered by Horizon Media with NCM and Screenvision. It includes cinema-lobby advertising.
Hey not saying, I would buy Geico stuff, but as a marketing guy and as a consumer I do think it is a hilarious video. I will admit that Geico did do the right thing and fire the guy. But, unfortunately almost everything I use supports some evil out there: Coca-Cola, Pepsi, Starbucks, Apple, Google, Microsoft, Adobe, etc. I do ban when I can though, unnecessary goods from firms like American Girl won’t get a cent of my money for supporting Planned Parenthood. But, the Barillas of this world and the Chic Fil’ As will get my cash whenever possible.
Thanks! Mrs p6 will ...enjoy it....when she gets home...
Wonder if anyone could do something like that today?
search engines can do that to you ;)
The choice is between Caleb the Camel and
Flo the Cashier.
I wonder what Laz would do?
Same here -- I make a point to purchase from companies that support Christian values. And I'm one of those who always "looks for the union label" and then buys a non-union product.
Not as funny. “Hump Day”, that’s funny.
“Movie Day”? Not funny.
Could have been unsaid but, as CEO of the IIHIL (International I’d Hit It League), you need to keep the org front and center.
Reference: Post #20 in this thread.
FWIW....Rumor has it Laz may have though...
Yep, old enough to get it. :-)
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