Shanghai Warms Up To A New Cuisine: Chinese Food, American-Style

NPR ^ | February 12, 2014 | Frank Langfitt

[nickcarraway]

Imagine living in China and missing Chinese food. It happens. American expatriates who grew up with popular takeout dishes like General Tso's chicken can't find it in China because it essentially doesn't exist here.

Much of the Chinese food we grew up with isn't really Chinese. It's an American version of Chinese food. Chinese immigrants created it over time, adapting recipes with U.S. ingredients to appeal to American palates.

Now, Americans living in Shanghai can get a fix of their beloved Chinatown cuisine at a new restaurant called Fortune Cookie.

A pair of American entrepreneurs launched Fortune Cookie last year to cater to nostalgic expatriates and local Chinese. The venture could be seen as one big prank — the culinary equivalent of coals to Newcastle.

American entrepreneurs David Rossi (left) and Fung Lam co-own Fortune Cookie, a new Shanghai restaurant that serves Chinatown cuisine.i American entrepreneurs David Rossi (left) and Fung Lam co-own Fortune Cookie, a new Shanghai restaurant that serves Chinatown cuisine.

Frank Langfitt/NPR "A lot of people called us crazy and were banking on us closing after six months," says co-owner Fung Lam, 31, who grew up in North Jersey.

Eight months later, though, the doors here are still open, and Lam is hopeful he can find a market.

"American-Chinese food is another regional cuisine for China," he says, likening it Sichuan, Hunan and Cantonese food, which seems a bit of a stretch.

Lam is a third-generation Chinese-American restaurateur. His grandfather came from Hong Kong and opened his first restaurant in Brooklyn in the 1960s. Lam spent his teenage years packing takeout boxes in one of the family's restaurants in New Jersey.

Fortune Cookie's core demographic includes patrons like Megan Emery-Moore, who teaches art at Shanghai American School. Emery-Moore grew up in a town of 20,000 in Missouri, where she waitressed at a Chinese restaurant.

"They had amazing sweet-and-sour chicken," she recalls, "so ever since then, I was always like: I've got to get more that was just like that."

As we chat, Emery-Moore digs into a plate of sweet-and-sour chicken covered in sauce and pineapples.

"It's kind of embarrassing that you're in China eating American-Chinese food, but it was just spot on," says Emery-Moore, referring to her meal. She says the food transports her to another place and time. "I feel calm. I feel relaxed. I feel like I'm at home."

No Taste Like Home

The food at Fortune Cookie tastes like home because many key ingredients — Skippy peanut butter, Mott's applesauce and Philadelphia cream cheese — originate there.

Mott's goes in the duck sauce as well as the chili sauce for spring rolls. Skippy is used in fried noodles and fried rice. Cream cheese serves as filling in Crab Rangoon, a deep-fried dumpling appetizer.

Standing in the restaurant's cramped kitchen next to a bubbling wok of sweet-and-sour sauce, Lam reveals the secret behind the dish Megan Emery-Moore swears by.

"Off the top of my head, about one-third of it is Heinz ketchup," says Lam matter-of-factly. That's "what gives it that bright, red-orangey color."

Fortune Cookie serves authentic American-Chinese dishes, including many that won't be found elsewhere in China.i Fortune Cookie serves authentic American-Chinese dishes, including many that won't be found elsewhere in China.

Frank Langfitt/NPR When Lam came to Shanghai in 2012, he wasn't thinking about opening a place like this. He and his business partner, David Rossi, who met in a master's program in hospitality management at Cornell University, planned a quick-service restaurant that focused on healthy food.

When that concept ran into trouble — China is a notoriously tough place to do business — the pair considered what was missing from the burgeoning culinary scene in this city of 24 million.

"If you're out here, there are so many pizzerias and burger places and bistro bars and tapas ... so you almost don't even miss being in the States," says Lam. But when he went looking for the Chinese comfort food his family made back home, he couldn't find it.

"A light bulb went off," says Lam, who wears a pinstripe apron and black, backwards baseball cap.

Intro To Fortune Cookies And Takeout Boxes

Getting Fortune Cookie up and running wasn't easy. The owners sourced the restaurant's namesake, a treat that's unheard of in China, from a factory in neighboring Jiangsu province that exported to the Netherlands.

When the sample fortune cookies arrived, they cracked them open to find all the fortunes were written in Dutch. With the restaurant's opening looming, panic set in.

"You have no idea how hard it is to write a fortune when you have to come up with 120 of them in one night," says Rossi, 33, who grew up in South Pasadena, Calif.

Rossi says the first 40 fortunes they wrote were pretty good, but by 2 a.m., their imaginations were spent. They wrote single-word messages such as "Yes" and "No."

Guests were not impressed.

"Who wrote this?" Rossi recalls one bewildered customer complaining as he cracked open a cookie. "This is horrific!"

“ Hmmm. This is like glutinous rice. It also tastes like a street-side pancake. I've never been to America, so I'm not quite clear about this thing. - Jack Zhang, tasting his first fortune cookie The restaurant now has a box where customers can suggest their own fortunes.

Chinese people make up about 40 percent of the lunch crowd at Fortune Cookie these days, and they seem to enjoy the food. Earlier this week, George Zhao, a management consultant who spent eight years in Melbourne, praised his dish of beef and broccoli. But Zhao said, in general, Westernized Chinese food lacks the subtlety of the original cuisine.

"For example, the sweet-and-sour pork — the pork is too sweet," said Zhao. "In China, we don't eat food this sweet."

A few booths away sat Jack Zhang, who works in advertising. A Chinese colleague brought him here to taste a new kind of food. After a plate of orange chicken, Zhang bit into his first fortune cookie. He furrowed his brow and searched for the words to describe it.

"Hmmm. This is like glutinous rice," he said in Mandarin. "It also tastes like a street-side pancake. I've never been to America, so I'm not quite clear about this thing."

Another thing at Fortune Cookie that intrigues people here are the white cardboard takeout boxes with wire handles and red pagodas on the side. Ubiquitous in America, they are known to Chinese only through scenes in Hollywood movies.

When the restaurant staff saw them for the first time, they were so excited, they took photos. Then, with Lunar New Year approaching, they loaded up some boxes and fortune cookies and took them home to show their families.

[nickcarraway]

[GeronL]

Is that like putting a Taco Bell in Mexico City?

[CorporateStepsister]

This sounds like a fantastic idea; the Chinese will get a taste of Americanized Chinese takeout and Americans will get a taste of home when they feel like it.

[DannyTN]

Yes

[cripplecreek]

[ifinnegan]

Not a bad analogy.

Similarly, PF Chang’s is a restaurant that makes relatively authentic Chinese dishes like are found in China, Taiwan or US restaurants patronized by overseas Chinese.

But PF Chang’s isn’t quite as good, has smaller portions and costs more.

[Eric in the Ozarks]

After living in Japan for a decade, my mother had adopted and “improved” several Japanese dishes.
Her fried rice was killer, but not exactly Asiatic.

[who knows what evil?]

"I feel calm. I feel relaxed. I feel like I'm at home."

That's just the 'MSG' kicking in...

[JRios1968]

[nickcarraway]

Never thought I’d hear PF Chang being considered authentic.

[null and void]

Did you ever notice that of all the Chinatowns in America, not a single one has a Mein Street, why is that?...

[virgil283]

Thanks NC.....living in a foreign country does make you crave familiar food.

In Spain. before franchises expanded there, we heard there was a McDonald's. Arriving we discovered he had only copied what he had heard about American food.

The hamburgers were ground pork [HAM-buger get it?], the buns were dinner rolls and the fries were small new potatoes fried. Nevertheless we ate it up . HA...

[A Formerly Proud Canadian]

[A Formerly Proud Canadian]

[cripplecreek]

[ifinnegan]

Interesting.

Why do you say that?

[JRios1968]

[Marcella]

I'll tell you about real Chinese food - it's bland, bland, bland. I spent two weeks in Hong Kong and one day in mainland China. The Chinese food has very little taste. Lots of little dumplings with fillings and no seasoning. I say none, because you can't taste a seasoning if it is in there. We were so disappointed in this bland food, we checked about Hong Kong to try to find Chinese with a taste. We finally found ONE Szechuan food restaurant and there we got the taste of the Szechuan province of China which uses spices to produce spicy food. Other than that place, you will get bland tasting food. That is the vast amount of Chinese food and if you don't want that, stay in the US. When in China, eat as the Chinese do.

Then, we go to mainland China and a big Chinese dinner is served just for us at a large building and it's owned by the Chinese government. Again, little dumplings, etc., all bland. Peking duck at least has enough meat you know you are eating meat and it's not drowned in little pasty tasting dumplings.

My trip was some years ago, so I don't know if it has changed, but based on this new restaurant serving spicy food, I guess it hasn't - that their main food is still bland.

I would go to this new restaurant in a heart beat if I lived there.

[Mears]

The Japanese like sticky rice.

.

[bigbob]

We used to make fun of my buddy’s BIL who wouldn’t eat local cuisine in Mexico because it “didn’t taste like Taco Bell”