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I'm about half way into this book. Siegel describes the elite snobbery of the liberal intellectual establishment and how and why it took over in the twentieth century. Completely new approach and exhilarating.

A lot of not so good for people history started in the 20’s.

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Nikita S. Khrushchev was a much more brilliant man than he appeared to the American people via television. He seemed uncouth and the personification of evil. Yet, Nikita Khrushchev understood the American people and their willingness to “go communist” even if euphemisms and shibboleths had to be used to bring them to disaster. Apparently, Nikita made both Nixon and JFK shake in their own boots.

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what we think of liberalism today – the top and bottom coalition we associate with President Obama - began not with Progressivism or the New Deal but rather in the wake of the post-WWI disillusionment with American society.
FA Hayek, a European, learned English in America as a teenager in the late 19teens, and left America before 1920. He subsequently wrote The Road to Serfdom during WWII, in Britain and for a British audience. He used the term "liberal" throughout the book without any intention of referencing the new American (Newspeak, from my POV) meaning of the word. According to Safire's New Political Dictionary, the meaning of "liberal" was changed - essentially inverted - "in the 1920s." That agrees with the book review you post here.
My take on it is that it would have been impossible for a word to flip to the inverse of its prior meaning - leaving Americans with no single word which accurately conveys the original meaning - without the cooperation and even the support of what we now, imprecisely, term "the MSM." "The MSM" is, to be exact, major journalism - coextensive with the membership of the wire services generally, but essentially with the membership of the Associated Press.
People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices. - Adam Smith, Wealth of Nations
The Associated Press newswire is essentially a continuous virtual meeting of all major news outlets in America, which has been ongoing for over a century and a half. The "conspiracy against the public" which is the inevitable result is, IMHO, what we now call "liberalism."

"It is not the critic who counts . . . the credit belongs to the man who is actually in the arena - Theodore Roosevelt's 1910 speech at the Sorbonne
I take that statement as a codification of what the term "liberal" meant in 1910. And I note that journalists are never in the arena, but are always commenting on those who are. Therefore, the idea that "the critic doesn't count" is inherently unflattering to journalists. And I doubt there will be much disagreement with the idea that the members of our unified, "associated" press see no need to tolerate an unflattering attitude from anyone.

"It is not the critic who counts" - liberalism in 1910

Nothing actually matters except PR - "liberalism" today.

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