Morning FRiends!
Got the following freepmail from prisoner6 (in case he doesn’t get to post this morning):
http://ratings.radio-online.com/cgi-bin/rol.exe/arb023
WPGB has gone from steady top 5 to...12th!
These are 6+ numbers...listeners over the age of 6 years. Not a demo advertisers really care much about. Everything is targeted...women 25-54, Men over 30 for example.
It would be more meaningful if we knew what demo WPGB is targeting.
There are a few other caveats...the numbers DO NOT include stations that do not subscribe to Arbitron. My stations for example.
If you include those stations WPGB would be down even more.
Also this interesting comment from Voy forums...
WPGB is not interested in trying anymore. They make money doing absolutely nothing. Ratings don’t count for them. It’s a cash cow for CC because they have no overhead, just barter spots to fill. Whatever local revenue they make is gravy. They don’t give a crap about the product or trying to promote it.
Quinn and Rose are not there because they cost money. Like em or not, they brought listeners. And it’s a sad state of affairs when live bodies are so easily disposed of.
I always appreciate your analysis, p6. Thanks!