Skip to comments.Powerade drops controversial ingredient (brominated vegetable oil)
Posted on 05/04/2014 11:27:29 AM PDT by Olog-hai
Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCos Gatorade last year.
The ingredient, brominated vegetable oil, had been the target of a petition by a Mississippi teenager, who questioned why it was being used in a drink marketed toward health-conscious athletes. The petition on Change.org noted that the ingredient is linked to a flame retardant and is not approved for use in Japan or the European Union.
In response to customer feedback, PepsiCo said last year it would drop the ingredient from Gatorade. At the time, Coca-Cola declined to say whether it would remove the ingredient from the two flavors of Powerade that contain it as well.
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It’s got electrolytes!
Is there a nutritional value to BVO?
“brominated vegetable oil” Yummy.
Fire suppressant? I guess it’s a good thing to lower the risk of spontaneous human combustion.
Brominated vegetable oil is primarily used to help emulsify citrus-flavored soft drinks, preventing them from separating during distribution. Brominated vegetable oil has been used by the soft drink industry since 1931, generally at a level of about 8 ppm.
Sounds even less scary than alar.
Does the human body metabolize it or does it simply pass through, unchanged?
On a mass balance, do we see BVO-in = BVO-out?
See, that’s what peaked my interest...it is “related” to a fire suppressant.
I assume the related chemical is PBB (poly-brominated biphenyl) a cousin of PCB (poly-chlorinated biphenyl). To quote the very-funny Joe Flaherty, “Oooooh! Scary!”
Looks like a tactic of the left to obtain more control over the “mass unwashed” through pseudo-science.
“it is related to a fire suppressant”
OMG!!! I just realized that I’ve been drinking the same stuff that is in the fire suppressant that we keep in a bucket by the campfire!
I’m more concerned about the dihydrogen monoxide in sport beverages.
You wouldnt find it in Brawndo.
Many chemicals have "linked" uses...There are also many, many chemicals used for flame retardant...how many are also used in food processing or as an ingredient...?
The thing that interests me is Coca Cola has the leading share of soft drinks in Japan so they ALREADY know the chemical may have an issue...
These liberal knee-jerk reactions always spawn unintended consequences.
I guess the kid doesn’t drink Mt. Dew then.
HFCS is an excess of simple sugars, and those are supposed to be converted in the body from complex sugars like table sugar rather than ingested directly; the body is robbed of the energy it normally gets from breaking down complex sugars, among a number of other symptoms.
This is stupid. I read the MSDS for BVO. I work in the chemical industry and know how to read a MSDS. They are written in very specific language and not designed for the average person to understand. Especially liberals and junk scientists. Lots of big multi-syllable words and stuff dude. It’s been a while but the LD50. (Lethal dose) was way, way beyond 8 ppm. It was something like gallons a day.
It’s just halogenated vegetable oil. There is no evidence for any of the so-called danger factors, e.g. failure to absorb iodine (itself a halogen). I really wonder what they did to the rats to make toxic effects appear from taking the stuff.
Yeah; that’s pretty damn lethal stuff, people die because of it just about every day.
My guess is that for a lot of people it could be very dangerous in depths of over 6 feet.