Unless Blackberry has some fantastic trick still left in their bag....I don’t see how they move ahead unless they bribe some US gov’t agency and get an exclusive contract.
Our company just switched from Blackberrys to IPhones.
I hate the IPhone. I want my Blackberry back.
The free-fall started because they thought they had a monopoly and charged the big corporate customers like they had one. HUGE mistake.
The problem with blackberry is they failed to capitalize on the smartphone market assuming that business people would always way a keyboard etc. Really the only thing left for blackberry to do is what it is now finally doing which is bringing the expansive library of android apps to the platform.
http://www.engadget.com/2014/06/18/blackberry-gets-amazon-appstore-library/
Then they need to start capitalizing on a bests of both worlds approach as well as looking to produce some competitive hardware that just might entice someone to want to try their phones again but the problem is its hard to play from behind but there are niches and ways to compete in an Android universe and not go bankrupt. The problem they have today is no one is clamoring for the next Blackberry except their die hard fan boys and girls.
The only way they change this is through releasing a truly groundbreaking top of the line product with solid “I got to have it WOW” factor. If they don’t do this the brand which is already dying will finally go kaput as the struggle along in a state of slow death.
Here’s the problem.