Apple, Microsoft And Google Are World's Most Valuable Brands

Forbes ^ | November 5, 2014

[Swordmaker]

A strong brand name is an incredibly valuable asset. Consumer companies in particular devote huge chunks of time and resources to solidify and expand their brands. “A valuable brand delivers a return for the company on two dimensions,” says David Reibstein, professor of marketing at the University of Pennsylvania’s Wharton School. “Either it allows the company to charge a premium price or it adds more volume or market share.”

When it comes to charging a premium price and moving product, no one does it better than Apple AAPL +0.24%. There are other phones and tablets that are functionally comparable or arguably better than the iPhone and iPad, but the Apple brand carries tremendous weight and credibility, and customers are willing to pay up for that. The company sold 39.3 million iPhones in its latest quarter and could sell as many as 60 million during the last three months of 2014 with the holiday selling season. Apple also moved 12.3 million iPads and 5.5 million Macs last quarter.

Add it all up and the Apple brand is worth $124.2 billion and almost twice as much as any other brand in Forbes’ annual study of the world’s most valuable brands. The value of the Apple brand is up 19% over last year.

[Swordmaker]

Forbes names Apple as the most valuable brand in the world, at $124.2 Billion, it's worth almost twice as much as the next closest, Microsoft's brand — PING!

Apple Brand Value Ping!

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[Eric in the Ozarks]

Going into the 4th year of iMac.
Trouble free.

[roadcat]

Going into the 4th year of iMac.
Trouble free.

Great! My wife won't give up her 8 year old MacBook laptop which she uses daily. I'm going to surprise her with a new MacAir laptop. The old one is several releases back on OSX but works great with a SSD. Only thing done was a battery swap a couple years ago. I'm considering an iMac Retina for my graphics work, in place of my MacMini, the 5K display much better than the 2K Samsung display I currently use.