http://www.androidauthority.com/apple-samsung-ad-budget-2013-366238/
Apple closing the gap with Samsung on ad budget
That is not what Samsung's financial reports disclosed. Their financials disclosed they expended $14 BILLION on marketing, not of few hundred million. Advertising buys were only a small fraction of their marketing expenditures. Those figures may be accurate for US media buys only.
Eyup! That's what that article is about. From your link:
"As for the actual figures, Samsung splashed about $363 million on US phone ads, down 10 percent from 2012’s cost of $401 million. Samsung was also the only smartphone company to cut its advertising budget last year. Apple, on the other hand, spent around $351 million on phone advertising in 2013, up 5 percent from $333 million in the previous year. As a side note, Apple spent more on TV ads in 2013 than it spent on all advertising in 2012.