If you exclude the app-less wonders like Blackberry, Symbian and Palm OS, which are more feature phones+, these are the market shares for smartphones from 2007 onwards:
| Year | Android (Google) | iOS (Apple) | Windows Mobile/Phone (Microsoft) |
| 2007[97] | 0.00% | 18.33% | 81.67% |
| 2008[97] | 0.00% | 40.90% | 59.10% |
| 2009[98] | 14.55% | 53.27% | 32.17% |
| 2010[99] | 53.26% | 36.93% | 9.81% |
| 2011[100] | 69.13% | 28.11% | 2.76% |
| 2012[101] | 75.43% | 21.74% | 2.83% |
| 2013[101] | 80.68% | 16.04% | 3.28% |
| 2014 Q1[102] | 82.11% | 15.67% | 2.22% |
| 2014 Q2[103][104] | 83.31% | 14.28% | 2.42% |
| 2014 Q3[87] | 84.12% | 12.85% | 3.04% |
Except it has been proved that the figures for "Android (Google)" were NOT all smartphones, because they include all Android phones, Zhang Fei. The numbers reported for the makers of Android phones report all the phones they make. . . smart phones, feature phones, and just plain phones.
In 2013, in the Apple v. Samsung trial, Judge Lucy Koh forced Samsung to reveal their Android phone product mix. It turned out Samsung made 30% Android smart phones, 40% Android feature phones, and 30% Android plain phones. Economic researchers have taken that bit of information and researched the other major Android manufacturers and found the mix pretty close was mirrored by all of them because it was forced by market forces—yet their statistics are all merely reported under Android phones—and invariably that gets reported as Android smartphones.
The researchers also found that many of the smaller Android phone makers do not even make smartphones, but concentrate their product lines on the mid range to low-end plain phone market for the third world. In other words, Zhang, most of those "Other" phones made by "White Box Cellphone makers" are not even smartphones, and the Android "smartphone" market is extraordinarily inflated, both in numbers and in percentages. The actual percentage of SMARTPHONES is something less than 30% of that percentage of Android (Google), while the rest of the Android (Google) percentage is made of those Feature and plain phones.
Besides, your chart is total twaddle when it states that in 2010, Android phones had 53.26% of the market and Apple had 39.93% while Windows Mobile had 9.81%. . . WHERE ARE RIM's and NOKIA's 70% PLUS OF THE SMARTPHONE MARKET IN 2010????
Your chart is garbage. You can't just make up "facts" like Blackberry, Symbian are "APP-LESS" when they were not! Android was just getting STARTED in 2010 and yes Android was growing rapidly, but there is NO WAY they had garnered 53% of the market by 2010. . . I don't know where you got this junk but that's what it is. . . junk. Your chart shows Apple taking second place in 2010 excluding RIM and Nokia, but the actual historic record shows that only occurred in August of 2011.