The NFL never HAD A production contract with MTV. At that time CBS and MTV were both owned by ViaCom, and ViaCom said they wanted MTV to do that halftime show, and the league said it’s your halftime, it was the first time MTV got their hands on the show. After the mess they indicated that if no network under the same corporate umbrella at MTV, thus also making it the LAST time.
They threw the idea about, but it generated a lot of bad press. It HAS been clearly and directly settled. There were hundreds of pages of discussion of this after the wardrobe. The league does not run the halftime.
Do you believe that the NFL would allow MTV or anyone else to produce the Super Bowl halftime show without being under a contract? Can you cite a reliable source for this assertion or for your claim that the networks choose the Super Bowl halftime act, not the NFL? Or are you privy to the undisclosed terms of the contract between the NFL and its network partners? As Mark Twain once wrote, so far we have a large return of speculation based on a small investment of fact.