I don't see it that way. I see a guy who wants to offer a product to a market that he believes will buy what he's selling.
Maybe he will be successful and make a profit. Maybe he won't and he'll go out of business.
That's how it's supposed to work. I don't see a problem with this at all, although I can't imagine ever becoming a customer (but who knows? Maybe I'll take a bite and be hooked).
What problem do you have with this? Nobody is forcing you to buy or eat this stuff. If they ever do, I'll be on your side.
But I applaud what he's doing and wish him well.
Yes, there is nothing wrong with anything you said in post #9, but the hidden, lurking problem is the government, in the form of a Bloomberg-like nanny, will eventually want to start banning meat and forcing us to eat the alternatives.
I know it is not this guys fault, but that is what people think about when they read stories like this.
I totally agree with you. You’ve got to love the free market, hm? :-)