Posted on 02/24/2018 8:34:10 AM PST by EdnaMode
The folks behind the Academy Awards are starting to figure out that most Americans don’t want to hear left wing political lectures from movie stars. Ratings for other recent awards shows have been disastrous and they don’t want a repeat of that.
The New York Times reported:
In This #MeToo Moment, Academy Awards Want to Spotlight the Films
“We want to make it as entertaining as possible — reverential and respectful but also fun and emotional,” said Jennifer Todd, one of the lead producers of the Academy Awards, which will be hosted for the second year in a row by Jimmy Kimmel. “The Oscars should be a spectacle. Fun and funny and great performances.”
“It should also be a giant commercial for the movie business, which we all need to keep going,” Ms. Todd said, noting that the show would emphasize the 90th anniversary milestone…
Attempts to keep the Oscars on the sunnier side reflect ratings concern inside ABC and the Academy of Motion Picture Arts and Sciences. Most people watch award shows for the glamour. Whenever stars use the platform to support progressive causes and make political statements, large numbers of viewers turn the channel, according to academy insiders, who cite minute-by-minute Nielsen data for past shows…
A Grammys-level drop would be a disaster. The Oscar telecast is a big business, generating roughly 80 percent of the academy’s $136.3 million in annual revenue.
The bad news for them is that it’s probably already too late to save the Oscars.
The damage has been done already and people are tuning out Hollywood.
The movies suck anyway.
Can’t wait not to watch it.
Yeah Jimmy Kimmel is a great choice to tone down the leftist diatribes. /sarc
Too late. These AH’s already ID’d themselves.
The politics are just a symptom. It’s the people who suck.
Jim Kim. Odds are it will be libcom political.
It still has Jimmy Kimmel......
....so I’ll pass
It’s been more years than I care to think about regarding the last new good movie I saw.
I probably wouldn’t watch anyway, but Jimmy Kimmel hosting seals the deal.
Back in the 90s we actually saw the movies that were up for awards. We were pissed when Goodfellas lost to Dances with Wolves, happy to see Silence of the Lambs clean up, wondered if Forrest Gump was really a better picture than Pulp Fiction or Shawshank, and we smiled when James Cameron declared himself "king of the world!" because in our hearts we all loved Titanic even though we told everyone we hated it.
Today? Nobody has seen any of them.
Nothing those slimy pigs would do would compel me to watch.
Turn this horrible thing off.
Jeebus, is there a freakin’ awards show every week?
If the Hollywood SJWs really cared they would invite the homeless to live in their mansions and pay all the “Dreamer’s” expenses from cradle to grave.
Until then they are just hypocritical jerks.
Yes, they chose poorly as far as the host. Can’t stand the guy and he is already extremely polarizing regardless of what he says that night.
Awards shows are just another venue for Leftist Hatemongering.
The many venues that are currently promoting the hatemongering need to buy a clue — but they would rather lose viewership/ratings than change. After all, they do have agendas to push, narratives to promote.
>>The movies suck anyway.
I was thinking the same thing. Movies already suck. The Oscars showcase the least entertaining ones, and if there is a Holocaust or a African slave movie, then they automatically win.
They lost me long before they started with the political rants.
“It’s been more years than I care to think about regarding the last new good movie I saw.”
How many new movies did you see during those years?
.
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