I’ll admit I don’t watch sports on TV to much extent unless I am in a bar (the sound is off) so I don’t understand the references to these phrases.
So if someone wouldn’t mind, I would like to understand the humor in these phrases and why would anyone yell then at a golf tournament?
...because it’s usually very quiet
It's from a series of beer commercials last year set in medieval England, where the king would shout "dilly dilly" when pleased with a tribute, and send a person to the dungeon if the gift disappoints.
It's been recently expanded to cheer on the troops at a battlefront, where they are overwhelmed by a larger force, but for a "Bud Knight" marching through enemy lines to get a case of beer.
-PJ
I'll take a stab at it....
It doesn't make much sense, but.... many years ago, some idiot in the golf fandom thought it would be cool to YELL something just as the golfer strikes the ball. I think, it started as a mocking response to all the demands for "QUIET!!" prior to the golfer's swing. It's all.. hush, hush... shhhhhhh!! So, it feels cathartic to some to yell "YOU DA MAN!", or "IN THE HOLE" when the ball gets hit.
Now, it's kind of a game to see who can yell something first... who can yell the loudest.
"Dilly Dilly" is just the punch line of jokes in a series of comical Bud Light commercials. I haven't heard it, but... my guess it, "Dilly Dilly" has become the "new yell" at golf tourneys this year.
It's silly silly, and Augusta National HATES all things silly. Plus, they probably didn't get a sponsorship from Budweiser, so... they are extra-averse to letting Bud get free advertisement from silly fans.
Maybe there's a better answer somewhere for you.... but, I doubt it.