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U.S. Army Pauses Advertising Campaign Following Jonathan Majors Arrest
The Daily Wire ^ | 3/26/2023 | Ryan Saavedra

Posted on 03/26/2023 2:20:34 PM PDT by T.B. Yoits

The U.S. Army halted its multi-million dollar advertising campaign over the weekend after Jonathan Majors, the campaign’s featured actor, was arrested for allegedly attacking a woman.

The Army paused the “Be All You Can Be” campaign on Sunday after Majors was arrested on charges of strangulation, assault, and harassment, according to Army Times.

“The U.S. Army is aware of the arrest of Jonathan Majors and we are deeply concerned by the allegations surrounding his arrest,” said a spokesperson for the Army Enterprise Marketing Office. “While Mr. Majors is innocent until proven guilty, prudence dictates that we pull our ads until the investigation into these allegations is complete.”

Majors was arrested after the New York Police Department (NYPD) responded to an alleged domestic violence call on Saturday evening.

“A preliminary investigation determined that a 33-year-old male was involved in a domestic dispute with a 30-year-old female,” an NYPD statement said. “The victim informed police she was assaulted. Officers placed the 33-year-old male into custody without incident. The victim sustained minor injuries to her head and neck and was removed to an area hospital in stable condition.”

The statement added that the actor was arrested on charges of strangulation, assault, and harassment.

Majors’ team said that the actor had “done nothing wrong.”

“We look forward to clearing his name and clearing this up,” Majors’ team added.

Majors, whose career has been on a meteoric rise over the last year, stars in two films currently in movie theaters, “Ant-Man and the Wasp: Quantumania” and “Creed III.” In addition to the indie film “Magazine Dreams,” likely to be released later this year, Majors is set to play an increasingly important role as the primary antagonist, Kang the Conquerer, in the Marvel film and TV universe.

(Excerpt) Read more at dailywire.com ...


TOPICS: Military/Veterans
KEYWORDS: advertising; army; commercial; majors
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You couldn't make this stuff up. The U.S. Army pays an ad agency to insert a black actor into Revolutionary War battle scenes as part of the "Be All You Can Be" campaign to try to offset Army recruiting shortfalls and the actor gets arrested for assaulting a woman.

Link to a video of the absurd ad:

https://www.youtube.com/watch?v=Z0VzO64MP6U

1 posted on 03/26/2023 2:20:34 PM PDT by T.B. Yoits
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To: T.B. Yoits

Almost Dilbert-sequel.

Those 80s Army commercials were the best.


2 posted on 03/26/2023 2:26:53 PM PDT by wally_bert (I cannot be sure for certain, but in my personal opinion I am certain that I am not sure.)
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To: T.B. Yoits

Of all actors to chose for some government recruitment video, they chose this one. Even if he is innocent, it’s bad luck for the U.S. Army after all that expense now obligated.


3 posted on 03/26/2023 2:28:09 PM PDT by lee martell
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To: T.B. Yoits

So “Be All You Can Be” evidently involves strangulation.
Who knew?


4 posted on 03/26/2023 2:28:25 PM PDT by Leaning Right (The steal is real.)
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To: T.B. Yoits

More like “Beat All You Can Beat”


5 posted on 03/26/2023 2:28:44 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: T.B. Yoits

Bad news - Subway Jared Fogle won’t be available until ‘29.


6 posted on 03/26/2023 2:29:23 PM PDT by Billthedrill
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To: T.B. Yoits

Kang the Strangler.


7 posted on 03/26/2023 2:30:31 PM PDT by HYPOCRACY (This is the dystopian future we've been waiting for!)
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To: T.B. Yoits

I’m sure everyone was really shocked that a black man would be accused of beating up and abusing a woman.

NOT!


8 posted on 03/26/2023 2:30:36 PM PDT by Bullish (Either we don't see it coming or they don't... But somebody's got it coming.)
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To: T.B. Yoits

Terrible ad! “when you look into your future ...” like everyone has a fully functional crystal ball ...


9 posted on 03/26/2023 2:30:44 PM PDT by PIF (They came for me and mine ... now its your turn)
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To: Leaning Right
So “Be All You Can Be” evidently involves strangulation.

It actually should say "Beat all you can Beat.

10 posted on 03/26/2023 2:31:56 PM PDT by Bullish (Either we don't see it coming or they don't... But somebody's got it coming.)
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To: T.B. Yoits

Way back when I taught marketing in business college, one of the lessons when choosing spokespeople was...never choose spokespeople, because whatever they do becomes part of your product’s image.

Smart companies either hire complete unknowns who are vetted for top secret clearance beforehand (Allstate Mayhem) or they create a made-up spokesthing (GEICO gecko, Tony the Tiger) or both (Limu the Emu and Doug).

Hire someone people know, and you’re asking for trouble, from as far back as OJ Simpson for Hertz, to Lily (Milana Vayntrub) for AT&T, to Jonathan Major. Lily has stepped in it not once but twice, first by complaining that she was being fat shamed, and recently by trumpeting her wonderful abortion and telling people who disagreed to shut up. In short, you might be lucky and hire the Mannings (unless there’s something we don’t know, remember Bill Cosby, spokescomedian for Jell-O?), but in general it isn’t worth the trouble.


11 posted on 03/26/2023 2:36:42 PM PDT by chajin ("There is no other name under heaven given among people by which we must be saved." Acts 4:12)
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To: T.B. Yoits
Maybe it's the "market research" that leads these marketing companies to use actors who never served in the military in such commercials.

Making revisionist versions of U.S. military battle scenes leads me to believe that that the Army knows their only candidates would be those dumb enough to believe such nonsense.

12 posted on 03/26/2023 2:37:26 PM PDT by T.B. Yoits
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To: T.B. Yoits
The U.S. Army pays an ad agency to insert a black actor into Revolutionary War battle scenes as part of the "Be All You Can Be" campaign

Despite revamping its ad campaign, the army's message remains the same: whites need not apply.

13 posted on 03/26/2023 2:37:59 PM PDT by Right_Wing_Madman
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To: chajin


"Dude, you're getting a Cell!"
14 posted on 03/26/2023 2:39:53 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: Right_Wing_Madman
Despite revamping its ad campaign, the army's message remains the same: whites need not apply.

The Army's message is one of cognitive dissonance. The bus at the end of the video had a lot of white faces and the actors last message is to a white soyboy in the bus seat by the window.

15 posted on 03/26/2023 2:42:31 PM PDT by T.B. Yoits
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To: T.B. Yoits

I think ads should be realistic, like this one....

“Port of Call, Bayonne, NJ”
https://www.youtube.com/watch?v=jhioeOeOHsA


16 posted on 03/26/2023 2:42:36 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: chajin

makes sense


17 posted on 03/26/2023 2:43:13 PM PDT by spacejunkie2001
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To: dfwgator

Good one.


18 posted on 03/26/2023 2:43:43 PM PDT by ConservativeMind (Trump: Befuddling Democrats, Republicans, and the Media for the benefit of the US and all mankind.)
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To: T.B. Yoits

White, straight, Christian guys aren’t welcome in the Army, Navy, or Air force these days. Since the majority of our population that PRODUCE tangible things are White, straight, Christians, what makes you think they want to work and die for, degenerates?


19 posted on 03/26/2023 2:43:57 PM PDT by rellic
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To: T.B. Yoits

FJB sure has been hiring or trying to hire a lot of misfires.


20 posted on 03/26/2023 2:44:35 PM PDT by FlingWingFlyer ("Gun violence" ISN'T the problem idiots. People violence is the problem. Embrace the suck!)
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