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Keyword: advertising

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  • The Liberals' One Word That Rots This Country

    10/20/2014 10:25:10 PM PDT · by econjack · 11 replies
    Author | 10/21/2014 | econjack
    Is it just me, or is there liberal rot taking place. When I used to teach my Intro to Econ course, I would tell my students to close their eyes and listen to the TV ads. Doing so creates a totally different impression from the ad. Today, both local and national TV ads have drawn from the Liberal playbook to sell products. So many of them now feature that one word: "deserve". You "deserve" better cable service. You "deserve" a high-end luxury car. You "deserve" legal service if you spilled hot coffee on yourself. Bull crap. Sorry, Bozo, you don't...
  • UMG Partners with Science Fictional Ad Placement Company Mirriad and Havas Agency

    09/30/2014 10:05:11 AM PDT · by a fool in paradise · 6 replies
    Billboard ^ | September 29, 2014 | Marc Schneider
    Universal Music Group artists have a new way to make money from their music videos following a three-way pact between the label, in-video advertising company Mirriad and global ad agency Havas. With the deal, Mirriad will use its digital product placement technology to offer Havas clients, which include LVMH, Dish Network and Coca-Cola, opportunities to advertise inside UMG-family music videos. The companies announced the partnership, a first in the fledgling in-video advertising market, on Monday morning. Mirriad scans existing videos for surfaces, like bare brick walls, empty billboards and plain drinking mugs, and is able integrate branded assets such as...
  • Dear Mormon Chicks: Why Don’t You Stop Boycotting Carl’s Jr.’s And Boycott Islam?

    09/07/2014 7:21:14 AM PDT · by Kaslin · 125 replies
    Townhall.com ^ | September 7, 2014 | Doug Giles
    Last week onClashDaily.comwe ran a story about Mormon twin sisters who founded “Beauty Redefined”, who are calling on folks to boycott Carl's Jr.’s hamburger joint because they run adverts with hot models. According to the religious twins, these ads, “objectify women”; and I guess, by that inference, girls everywhere, because of the ads, will start to feel badly about themselves, adopt some eating disorder and/or get ocean-buoy-sized breast implants in order to look like Kate Upton. Or something to that effect. Now, before I go on, here’s an FYI for forlorn ladies wanting to look like Kate after watching a Carl's...
  • Rooster CCO Gavin McInnes Asked to Take Leave of Absence Following transphobic essay, boycott

    08/16/2014 5:24:13 PM PDT · by 2ndDivisionVet · 7 replies
    AdWeek ^ | August 15, 2014 | Kristina Monllos
    Rooster chief creative officer Gavin McInnesGavin McInnes, chief creative officer of Rooster in New York, has been asked to take an indefinite leave of absence following the publication of a transphobic essay. Published earlier this week on Thought Catalog, "Transphobia is Perfectly Natural" has at publication received 2,082 comments. It has also sparked a "Boycott Rooster" movement, with Tumblr and Twitter accounts asking followers to let Rooster clients—Vans, Red Bull, Fox Sports and others—know they will not support companies that work with McInnes. "Gavin's views are his own and do not represent those of the company or its members," said...
  • La Vida Loca(An Ad Buy for Spanish Language Stations)

    07/31/2014 1:50:19 PM PDT · by ckilmer · 1 replies
    Vanity | Vanity
    Here is an ad For Spanish Language Stations La Vida Loca Want out of control sex? Want out of control spending? Want out of control borders? Vote Democrat Now. (Pay Later.)
  • Betty Crocker's Newest Recipe: How to Support Gay Marriage

    07/15/2014 12:09:56 AM PDT · by 2ndDivisionVet · 22 replies
    Ad Age ^ | June 24, 2014 | E.J. Schultz
    The Brand Uses Social Media and Rainbow Desserts in High-Profile Push.(VIDEO-AT-LINK)Known as the "first lady of food," Betty Crocker has spent more than 90 years dispatching kitchen advice, including selling more than 75 million cookbooks since its first one was published in 1942. But of late, the fictional brand icon has taken on a new mission as a supporter of gay marriage. The General Mills-owned brand began winning attention for the cause in August of last year by providing cakes to same-sex couples who got married in Minnesota after the state legalized gay married. Now Betty is following up on...
  • What Are the Best Looking Beer Cans in America?

    07/03/2014 10:50:02 AM PDT · by Citizen Zed · 59 replies
    ad week ^ | 7-3-2014 | David Griner
    The can comeback, led by brands like Ska Brewing, Oskar Blues and New Belgium, has opened up a 360-degree canvas for label designers typically restricted to the few stickers on a beer bottle. Thrillest has (with the help of CraftCans.com guru and Canned! author Russ Phillips) created a handy gallery of its picks for the "10 coolest-looking beer cans in America." And while I was glad to see a few of my personal favorites on the list (including my friends and neighbors at Good People Brewing in Birmingham, Alabama), I feel like they left off a few brews that are...
  • DELETE YOUR FACEBOOK

    06/15/2014 4:10:42 PM PDT · by TurboZamboni · 106 replies
    youtube ^ | 6-5-14 | Matthias
    Is it time for you to delete your Facebook account permanently? This guy thinks so, and his arguments may just convince you. You should take a moment to hear what he has to say and then decide for yourself.
  • Ads bring Church's message to mainstream NY radio

    04/22/2014 4:44:00 AM PDT · by NYer · 10 replies
    cna ^ | April 21, 2013 | Michelle Bauman
    Cardinal Archbishop Timothy Dolan of New York. Credit: Jeffrey Bruno/CNA. New York City, N.Y., Apr 21, 2014 / 05:02 pm (CNA/EWTN News).- Lay Catholics on the East Coast have teamed up with a prominent cardinal to create ads for secular radio proclaiming the Church’s message to an audience who may not otherwise hear it. “This is an incredible opportunity to have listeners on a secular news radio media hear a message that gives very tangible examples of the good in the Catholic Church – what it has been doing, what it is doing, and what it will continue to do,”...
  • (Vanity) I am through with Wrigley Gum

    03/27/2014 6:43:46 PM PDT · by NohSpinZone · 22 replies
    Business Insider ^ | 3/20/14 | Aaron Tabue
    Good morning, AdLand. Here's what you need to know today: Sarah Silverman stars in a very funny (SO NOT) new ad for Orbit gum. Made by Energy BBDO, the ad shows Silverman pitching television execs while being interrupted by an anthropomorphic coffee cup bearing her lipstick. Read more: http://www.businessinsider.com/sarah-silver-stars-in-new-orbit-ad-the-brief-2014-3#ixzz2xDYWPQGf
  • Nabisco Ad: Homosexuality 'Wholesome

    03/22/2014 3:44:57 PM PDT · by NYer · 149 replies
    Truth Revolt ^ | March 21, 2014
    Nabisco added its voice to the current trend of forcing liberal social agendas by producing a commercial for their Honey Maid graham crackers and Teddy Grahams snacks showing a homosexual couple raising two children with a voiceover stating "this is wholesome." The ad begins with a father bottle feeding his baby as another father slips in to kiss the baby's forehead. The commercial then meanders through a montage of families: mixed race, single dad, tattooed dad, military dad, and two dads. The voiceover says: No matter how things change, what makes us wholesome never will. Honey Maid -- everyday wholesome...
  • Politically Incorrect Car Ads from Yesteryear

    02/19/2014 2:42:39 PM PST · by Impala64ssa · 103 replies
    Mad Men fans know women took a lot of sexist hits in the past when it came to advertising. Here’s a look at some of those cringe-worthy classics from the automobile world, along with some others that might make you question whether the good old days were always so good.
  • Pandora Knows How You’ll Vote, and It’s Not Keeping Your Secret

    02/19/2014 9:24:08 AM PST · by MeshugeMikey · 33 replies
    national journal ^ | February 19, 2014 | Alex Brown
    Pandora Knows How You’ll Vote, and It’s Not Keeping Your Secret The online music service is telling campaigns what music you listen to, which they say gives away your party affiliation. The music streaming service announced last week it is launching targeted advertising—allowing candidates to reach voters based on age, location and music preference. According to Pandora, that information can tell with 75-80 percent accuracy how a person will vote.
  • The Pause That Refreshes

    02/06/2014 2:36:20 AM PST · by Kaslin · 9 replies
    Townhall.com ^ | February 6, 2014 | Jackie Gingrich Cushman
    Two ads are seared into my memory from childhood. One is by Keep America Beautiful for Earth Day in 1970. The commercial portrayed what appeared to be an American Indian crying over the pollution that littered our country. Later, we find out the actor was neither an Indian nor was he crying. The second is the Coca-Cola ad, released in 1971, that showed people holding hands and singing, "I'd like to teach the world to sing." Not only did I love the commercials, but as a child, I picked up garbage from the roadsides of my town on Earth Day...
  • Man Sues Toothpaste Brand For Not Getting Him Any Women

    01/16/2014 5:34:12 PM PST · by nickcarraway · 41 replies
    Emirates 24/7 ^ | Thursday, January 16, 2014
    Here's a man who has been using 'Close-up' brand of toothpaste for seven years in the hope of attracting a female. However, his hopes have been dashed and now he has decided to sue the brand as it has not aided him in attracting ladies with fresh smelling breath as the toothpaste ads suggest, according to Geobeats. According to the 26-year-old man, Unilever Nigeria Limited has been sued and he has demanded that the company prove its claims with lab tests. In the Close-up ads, women are shown flocking to men after they brush their teeth, Geobeats says. Athony Olatunfe...
  • Remind me to keep myself and everyone I love far, far away from Old Spice body spray

    01/07/2014 8:27:48 AM PST · by RightGeek · 36 replies
    American Digest ^ | 1/6/2014 | Gerard Van Der Leun
    See the video - http://youtu.be/8M-sAPobpfY Quietly and relentlessly and increasingly perverse and creepy. A real achievement in the sewer that forms most of today's "advertisements."
  • Advertising in the Age of Obama

    12/22/2013 9:18:48 AM PST · by jazusamo
    American Thinker ^ | December 22, 2013 | Clarice Feldman
    Obama was sold to the American voters twice on the strength of shrewd marketing, but as the truth of his unsuitability for this high office becomes increasingly obvious to all but his most uninformed base, even advertising cannot help him pull out of his nosedive. People who know a thing or two about medical care, insurance, and simple math warned about the doom embedded in the very heart of ObamaCare, warnings the media ignored or made fun of. Yes, I know predictions of dire consequences often prove false. Tom Gelsthorpe, commenting on the death this week of a broadcast preacher...
  • The British Library Have Released Over a Million Images Onto Flickr Commons

    12/21/2013 6:00:03 AM PST · by NYer · 23 replies
    British Library ^ | December 12, 2013
    We have released over a million images onto Flickr Commons for anyone to use, remix and repurpose. These images were taken from the pages of 17th, 18th and 19th century books digitised by Microsoft who then generously gifted the scanned images to us, allowing us to release them back into the Public Domain.The images themselves cover a startling mix of subjects: There are maps, geological diagrams, beautiful illustrations, comical satire, illuminated and decorative letters, colourful illustrations, landscapes, wall-paintings and so much more that even we are not aware of. Which brings me to the point of this release. We are looking...
  • Did conservatives get trolled by Pajama Boy?

    12/19/2013 10:28:05 PM PST · by 2ndDivisionVet · 39 replies
    Hot Air ^ | December 19, 2013 | Allahpundit
    Yep, says Megan McArdle. A little, says me. "Pajama Boy is not a good ad. Whatever you think about progressives, they are in most ways perfectly normal people. Normal people do not, at the age of 26 or so, want to spend their holiday in footy pajamas, listening to their parents harangue them about fiscal responsibility. Good ads usually do one of three things: they make you want to be more like the person in the ad; they make you want to date the person in the ad; or they engage you and the maker of the ad as knowing...
  • Behind The Weird, Embarrassing, Vaguely Pathetic Obamacare Battle Over Twentysomethings

    12/18/2013 11:26:34 AM PST · by 2ndDivisionVet · 12 replies
    BuzzFeed Politics ^ | December 17, 2013 | McKay Coppins and Jacob Fischler
    Is there any battle in contemporary politics being waged with more indignity and less prowess than the tug-of-war for twentysomethings over Obamacare? With the success of the Affordable Care Act hinging on the ability of the health care exchanges to attract a critical mass of young, healthy people, America’s youth find themselves in the crossfire of a high-stakes, comically ill-fought partisan fight for their hearts and minds. On one side, amateur models dressed in outdated frat boy costumes pose doing keg stands as they urge their peers to sign up for “brosurance.” On the other, a strangely proportioned, nightmarish Uncle...
  • Oregon Farmers May Go to Prison for Raw Milk Ads

    11/22/2013 9:11:54 PM PST · by Tolerance Sucks Rocks · 16 replies
    Freedom Outpost ^ | November 22, 2013 | Joshua Cook
    There is no free speech when it comes to advertising raw milk products in Oregon. In fact, those who violate this law may face possible jail time. Most states in the country have significant restrictions on the sale of raw milk, and at first glance, Oregon's seem like some of the less extreme ones.  Sales are outright illegal in 20 states, and though Oregon does not allow the retail sale of raw milk, it does allow small organic dairies – with three cows or fewer, only two of which can be lactating at any given time – to sell their product...
  • "I'm Covered": HealthCare.gov BS

    11/03/2013 11:40:30 AM PST · by T-Bird45 · 11 replies
    My irritated psyche | 11/3/13 | T-Bird45
    First ever vanity - Was watching the Minnesota-Dallas game on Fox when this misleading ad came on to claim how all these people are "covered" for healthcare for things like check-ups and accidents. TOTAL BS!!!!!! Given the monthly payments and the out of sight deductibles I've seen quoted in multiple articles, they aren't "covered"!!! They still have to pay $$$ out of pocket for those types of expenses until they meet their deductible which will happen NEVER for a normal family that doesn't have a catastrophic illness. Oh, and the Cowboys just now finally scored a TD to open the...
  • GOP, Start Fighting With Paid TV Ads Now, or Face Consequences in 2014

    10/24/2013 4:11:56 PM PDT · by Kaslin · 24 replies
    Townhall.com ^ | October 24, 2013 | Matt Towery
    Sometimes I am just plain amazed at how corporations, various industries and certainly political parties and their numerous affiliate groups prefer to cry in their coffee, curse the darkness and cede public opinion when it is being manipulated against them. Instead of marshaling their huge financial resources and using tried and true methods that really could change momentum and move opinion in their direction, they try to move the opinion ball in small increments with muted and wasteful tools. Let me give a perfect example of what I mean and how, specifically, those who so oppose Obamacare and many policies...
  • GM's Advertising Identity Crisis Hurting Sales (FR thread linked)

    10/17/2013 11:01:55 AM PDT · by jazusamo · 49 replies
    NLPC ^ | October 17, 2013 | Mark Modica
    It looks like General Motors is going through an identity crisis as its marketing strategy has flip-flopped by changing its targeted audience. The new General Motors' truck ad, "Strong," targets conservatives by honoring a heroic and manly GM truck buyer with lyrics that describe him as a "love one woman for all his life" type of guy who arrived at work on time for twenty straight years. The rugged, heterosexual identity of today's GM differs greatly from last year's politically correct version when the company won praise for running a "gay" Chevy Volt ad and for flying rainbow banners to...
  • Mattress Firm Commercial ["I Made an 8 year mistake"; applies to the USA]

    10/05/2013 5:33:45 PM PDT · by SoFloFreeper · 4 replies
    youtube ^ | 2013 | a genius copywriter
    Published on Aug 7, 2013 Mattress Firm Commercial
  • Move over food cartoon characters, here come the Obamas

    09/20/2013 4:45:40 PM PDT · by Tolerance Sucks Rocks · 24 replies
    Canada Free Press ^ | September 20, 2013 | Judi McLeod
    Coming soon to a supermarket near you, jars of tofu and packaged bean sprouts plastered with pictures of Michelle and Barack Obama. In Michelle Obama’s resurrected Let’s Move Campaign, a private session, organized by both the first lady’s office—and the president’s policy advisors—now positions Michelle Obama as the facilitator of debate urging food industry executives to increase their advertising of healthful products for kids. (Los Angeles Times). With zero credentials as a schooled Nutritionist, Michelle Obama wants to drive cartoon characters promoting children’s’ food straight out of the public marketplace. “You all know that our kids are like little sponges....
  • States roll out trippy ObamaCare ads to lure the uninsured (Your tax dollars at work!)

    09/19/2013 7:25:48 AM PDT · by jimbo123 · 10 replies
    Fox News ^ | 9/18/13 | Barnini Chakraborty
    Oregon is in the running to win the prize for the weirdest commercial hyping ObamaCare. The state recently rolled out a 30-second acid-trip-style ad to tout its new healthcare exchange, Cover Oregon. The commercial, part of a multi-million-dollar ad buy that has conservative watchdog groups fuming, features a cartoon man who is lifted into the air after his magical guitar sprouts white wings. During his ride over Oregon, the man sees the state’s mountains, streams and forest. When he approaches the shoreline, a fish with freakish strength pulls a fisherman out of his boat and he, too, is soaring. Toward...
  • Chipotle's Kinda Brilliant Brave New World Propaganda Film for Chicken Tortilla Soup

    09/18/2013 3:02:56 PM PDT · by JerseyanExile · 17 replies
    Ace of Spades HQ ^ | 9/18/2013 | Ace
    David Harsanyi calls it "preposterous," which I suppose is true enough, but then, it's an advertisement... It's not so much that the ad is preposterous as that it's so... Ruthless. The ad essentially calls all of Chipotle's competitors murderers and pedophiles. It really pushes the line as far as disparaging competitors. It's one thing to do a cooked-up Taste Test. But this employs all the tricks of the greatest propaganda medium ever created -- moving pictures + sound -- and mixes them together with what Harsanyi suggests is food paranoia to attack all fast-food rivals as monsters. I find it...
  • CVS agrees to pay $57,000 fine for overcharging customers

    09/09/2013 5:22:13 PM PDT · by afraidfortherepublic · 19 replies
    Milwaukee Journal Sentinel ^ | 9-5-13 | Gitte Laasby
    CVS has agreed to pay a fine of more than $57,000 after state investigators found multiple, repeated instances of Wisconsin stores overcharging customers. The fine is the third that CVS has received for such violations in the past five years. The Wisconsin Department of Agriculture, Trade and Consumer Protection announced the settlement in a news release Wednesday. The agency conducted a statewide inspection of 28 CVS locations over two days in January. Inspectors found 37 instances where stores overcharged customers. Overall, stores overcharged on 2.64% of the items that inspectors checked. The inspectors subsequently ordered the prices corrected. But in...
  • Does JCPenney's Back-to-School Ad Really Promote Bullying?

    08/15/2013 9:29:31 AM PDT · by rightwingintelligentsia · 56 replies
    Yahoo! Shine ^ | August 14, 2013
    A JCPenney back-to-school ad that implies kids will be friendless unless they wear the right clothing is promoting bullying, charged a flurry of critics on social media this week. “Your ad about cool kids wearing JCPenney clothes, showing a child sitting alone at lunch is despicable,” fired off one Facebook user. Another added, “How clueless are you? What a horrible bully-promoting commercial.” Twitter users have called it “tone deaf” and “more self-immolation” for the company. The ad, posted online by the retailer in late July and aired as part of a TV campaign earlier this summer, includes a shot of...
  • Major Newspapers Reject Pro-Life Ad, Image of Baby “Too Controversial”

    07/05/2013 2:12:24 PM PDT · by NYer · 48 replies
    Life News ^ | July 5, 2013 | Caleb Parke
    Washington, DC (LiveActionNews) – A national pro-life organization is outraged after three major American newspapers rejected a pro-life ad as “too controversial.”The Chicago Tribune, USA Today, and the LA Times refused to run an advertisement created by Heroic Media.The ad features a hand holding a 20- to 24-week-old baby with the quote, “This child has no voice, which is why it depends on yours. Speak Up.”Heroic Media Executive Director Joe Young said he was shocked and angered that the media outlets were willing to talk about the issue but were unwilling to show the reality of life at 20 weeks.“I...
  • The Obamacare blitz has begun.

    06/26/2013 1:02:03 PM PDT · by TurboZamboni · 30 replies
    CCHF ^ | 6-26-13 | twila brase
    · The AARP will work with the Hispanic Federation, La Raza, Esperanza and others to target the Hispanic communities. · Blue Cross Blue Shield of Louisiana is organizing community non-profit groups, churches, chambers of commerce and food banks to get the word out. · Enroll America's "Get Covered America" campaign, launched June 18, will send volunteers door to door, into farmers' markets and churches in 18 states. · The Obama administration is in conversation with the NBA and the NFL in their drive to use sports teams to push Obamacare enrollment this fall. · President Obama, HHS Secretary Sebelius, and...
  • Pam Anderson ad banned for being ‘sexist and degrading to women’

    06/06/2013 6:37:11 PM PDT · by Stoat · 34 replies
    The NYPost is now a "link only" site at Free Republic; please click on the article link above. Yes, the video is embedded there as well ;-)
  • Sources Say 48 Of 50 Radio Advertisers Want Nothing To Do With “Limbaugh and Hannity” [THE BRIEF]

    05/09/2013 5:49:46 PM PDT · by Olog-hai · 58 replies
    Business Insider ^ | May 9, 2013, 9:00 AM | Laura Stampler
    Good morning, AdLand. Here’s what you need to know today: A high ranking source at Cumulus radio told the Radio Ink that 48 out of 50 advertisers gave orders to exclude “Rush and Hannity” from their packages. Of course, the radio company that distributes Limbaugh’s show released a statement that the claim is “completely inaccurate.”There was talk earlier this week that Limbaugh’s relationship with Cumulus was in danger given the major advertising boycott he incited after calling Sandra Fluke a slut on the air. The boycott allegedly cost ABC Radio $5.5 million. …
  • Mountain Dew ad pulled: Tyler, the Creator's Mountain Dew ad called racist, misogynist

    05/03/2013 8:46:40 AM PDT · by chessplayer · 26 replies
    A three-part series of Mountain Dew commercials produced by Tyler, the Creator, leader of the hip-hop collective Odd Future, has been pulled after critics called the commercial racist and insensitive to victims of domestic violence. In the ads, a battered, frightened woman is asked to identify her attacker in a line up of black men and a goat named Felicia. The goat shouts threats to the woman, including ""Keep ya mouth shut," who eventually becomes too scared to continue and leaves the room.
  • Washington Post 1Q Net Tumbles 84% (Dinosaur Media DeathWatch™)

    05/03/2013 8:19:04 AM PDT · by abb · 28 replies
    Fox Business ^ | May 3, 2013 | Matthew Rocco
    Washington Post Co. (WPO) reported Friday an 84% drop in first-quarter profit amid one-time charges and a loss from discontinued operations. Decreases in print advertising and circulation at its namesake paper have weighed on the newspaper and education company’s earnings in recent years. Washington Post announced in March that it will begin charging readers for access to its paper’s website, after raising circulation prices in January. The company’s profit tumbled to $5.2 million, or 64 cents a share, from $31.5 million, or $4.07 a share, in the year-ago period. Revenue remained level at $959.1 million and operating expenses were also...
  • Mountain Dew ad pulled after racial criticism

    05/01/2013 2:07:24 PM PDT · by rickmichaels · 35 replies
    PepsiCo Inc pulled an online ad for Mountain Dew on Wednesday after criticism from bloggers that the spot embraced racial stereotypes and made light of violence toward women. The ad was developed by African-American hip-hop artist Tyler the Creator and shows a battered white woman on crutches trying to pick out her assailant from a police lineup featuring five African-American men and a goat. As she scans the lineup, the goat threatens her: “Keep ya mouth shut,” “snitches get stitches, fool” and “I’ma get outta here I’ma do you up.” The woman eventually runs out, yelling that she can’t “do...
  • Parsing an Israeli McDonald’s Ad (and Burger) ['Obama' Says, 'God Bless Israel' in Ad]

    04/24/2013 2:30:18 PM PDT · by nickcarraway · 3 replies
    Tablet Magazine ^ | April 24, 2013 | Adam Chandler
    It was just weeks ago, we were praising Maccabee Beer for its bilingual and poetic approach to television advertising. This week, a new McDonald’s ad for the Big America burger is making the rounds. Of course, leave no stone unturned in the special relationship. If you’re going to feature an ad with a President Obama look-a-like and an America-themed burger, there is space for interpretation. Over at JTA, Joe Winkler finds it to be the perfect mix of crude, direct, and Israeli. 972 notes the President’s line “God Bless Israel–for the Big America” and sees a big picture role reversal....
  • Millions of Dollars to Market Obamacare

    04/24/2013 11:28:03 AM PDT · by TurboZamboni · 2 replies
    CCHF ^ | 4-24-13 | twila brase
    Obama's sales pitch is coming - and you're paying for it. The Obama administration has inked an $8 million public relations contract to promote the health insurance exchange, which Sen. Max Baucus calls "the single most important provision of the ACA." According to an HHS official, PR firm Weber Shandwick will use "a range of communications tactics, with a emphasis on paid media and digital outreach" to raise public awareness of the exchanges. Politico says they'll be targeting "the young and healthy" for enrollment. HHS spent even more last year. In 2012, HHS signed a $3.1 million contract with the...
  • 'Mad Men' premiere: Sexist ads from the era of Don Draper

    04/07/2013 3:25:12 PM PDT · by SMGFan · 32 replies
    New York Daily News ^ | April 5, 2013
    'Mad Men' premiere: Mr. Leggs: 'It's nice to have a girl around the house.' A picture says 1,000 words, right? Well, these ads tell us everything we need to know about "Mad Men"-era sexism. In this ad for Mr. Leggs dress pants, a woman's head is attached to a tiger-skin rug. (Tiger lady, get it?) A man, dressed as though he works for Don Draper himself, triumphantly places his shoe on the woman's head. The headline? "It's nice to have a girl around the house." Oh, and the copy? Oh my: "Though she was a tiger lady, our hero didn’t...
  • Movie Trailer for NASA Hits Crowdfunding Goal on Indiegogo

    04/03/2013 12:31:52 PM PDT · by Jack Hydrazine · 15 replies
    Crowd Fund Insider.com ^ | 2APR2013 | CFI Correspondent
    Crowdfunding for NASA – in a round about way. Unknown to most people, NASA is barred from purchasing advertising. Recently a campaign on Indiegogo was launched to purchase a trailer to run prior to the next Star Trek film which will soon be in theaters across the country. As quoted from the campaign; "When the Space Shuttle landed for the last time, many Americans thought NASA was closed for good. Nothing could be further from the truth. Right now, men and women from the space program are designing and building next generation space vehicles to go to new destinations in...
  • Nuance launches mobile voice ads: Annoyance or gold mine?

    04/01/2013 10:13:59 AM PDT · by Loud Mime · 3 replies
    ZD Net ^ | 4/1/2013 | Larry Dignan
    First, if you follow the link, you'll find that this does not appear to be an April Fools prank. Nuance on Monday launched Voice Ads, a voice enabled ad platform that allows a consumer to talk to brands. Companies get a new monetization vehicle and consumers presumably will get a say in brand advertising delivery. snip"Nuance, which is using its voice technology in mobile, health and auto applications, is obviously hoping to get on the ad gravy train. Voice Ads promise to give marketers an avenue "to deepen the relationship with their consumers." The theory is that you'll chat with...
  • CNN is getting hammered for Steubenville coverage (Dinosaur Media DeathWatch™)

    03/18/2013 7:47:10 AM PDT · by abb · 46 replies
    The Washington Post ^ | March 18, 2013 | Erik Wemple
    CNN on Sunday aggressively covered the breaking news of the verdict in the Steubenville rape case. Star football players Trent Mays, 17, and Ma’lik Richmond, 16, were found guilty of raping a 16-year-old girl. Propelled by social media and mainstream media, the Steubenville case has long held a high profile. The scrutiny that comes with its profile descended on CNN. In repeated segments yesterday, CNN featured reports from reporter Poppy Harlow, who was in Ohio for the verdict. Here’s the transcript of some of the coverage at the 11 a.m. hour: snip POPPY HARLOW, CNN CORRESPONDENT: "I’ve never experienced anything...
  • Firefox getting smarter about third-party cookies [blocks them]

    03/01/2013 2:55:09 PM PST · by daniel1212 · 23 replies
    Mozilla.org ^ | Feb 25, 2013 | mozilla.org
    Mozilla has a long running interest in fostering greater transparency, trust and accountability related to privacy and the many cookie-based practices we see today. fx nightly v22.0a1 privacy tabOn Friday, Mozilla released a Firefox patch into its “Nightly” channel that changes how cookies from third party companies function. Users of this build of Firefox must directly interact with a site or company for a cookie to be installed on their machine. The patch also provides an additional control setting under the “Privacy” tab in Firefox’s Preferences menu (see image). Many years of observing Safari’s approach to third party cookies, a...
  • NYT Tries Again to Sell Off Struggling Boston Globe (Dinosaur Media DeathWatch™)

    02/21/2013 2:36:23 PM PST · by abb · 17 replies
    News Busters ^ | February 21, 2013 | Matthew Sheffield
    The New York Times Company, owners of the Boston Globe newspaper, is once again trying to find someone to take the struggling Massachusetts newspaper off its hands. The Times previously tried to sell the Globe in 2009 but canceled the sale process after it received concessions from is unions (love the irony there). More from Reuters: The sale is expected to come at a big loss. Ken Doctor, an analyst with Outsell Research, estimated that the Globe could fetch about $150 million. The New York Times paid $1.1 billion for the newspaper in 1993. The New York Times is putting...
  • SNL Sketch About 'The One Black Guy In Every Commercial' Is Uncomfortably Close To The Truth

    02/13/2013 7:16:33 AM PST · by blam · 56 replies
    TBI ^ | 2-13-2013 | Jim Edwards
    SNL Sketch About 'The One Black Guy In Every Commercial' Is Uncomfortably Close To The Truth Jim EdwardsFeb. 12, 2013, 9:25 AMThis weekend, Saturday Night Live regular Kenan Thompson did a Weekend Update bit as "Corey," "the one black guy in every commercial." Corey's life consists playing drums at Venice Beach, DJing, and partying with "Hispanic girls with bangs and thrift-store outfits, and white guys who dance while wearing fedoras!" He also notes, "This year I was in 14 commercials and I was also the one black guy in a college brochure!" Jamison Reeves / YouTube Jamison Reeves If any...
  • Time Inc. Will Lay Off 700 After 5% Ad Decline

    01/12/2013 5:36:01 AM PST · by Zakeet · 38 replies
    Business Insider ^ | January 11, 2013 | Jill Goldsmith
    Time Warner's Time Inc. will lay off up to 700 staffers out of just under 8,000 total as the publisher's new chief struggles to transform famous titles and massive market share into a digital profit center. The staff cuts will come sometime in the first quarter, said a person familiar with the company's plans, and will be across the board -- not just focused on editorial, where staffing has already been hard hit. [Snip] Time Inc. revenue fell 6% for the nine months ended in September to $2.5 billion. Profit dropped 14% to $220 million. During that period, it dominated...
  • How Marriage Equality Supporters Beat The "Princess" Ad (Change in ad strategy pays off)

    11/20/2012 7:27:56 AM PST · by SeekAndFind · 15 replies
    Buzz Feed ^ | 11/20/2012 | Chris Geidner
    WASHINGTON — The surprise sweep for marriage equality efforts at the polls in 2012 came after a dramatic shift in the television ads their backers ran — a change that came about after a year-long research effort to crack the code of previously successful ads run by marriage equality opponents that focused on "gay marriage" being taught in schools.Among the key changes: A shift away from talk of "rights" to a focus on committed relationships; a decision to address "values" directly as being learned at home; and an attempt to give voters "permission" to change their minds, according to...
  • Romney [Non] ad advantage doesn't tell the whole story

    11/09/2012 6:43:36 AM PST · by SES1066
    AP Wire ^ | 10/18/2012 | BETH FOUHY and JACK GILLUM
    ... Yet despite the onslaught, Obama has retained an overall advertising advantage over Romney and Republican groups. Under federal law, television stations must offer presidential campaigns a discounted price — it's known as the lowest unit rate — to run their spots in the two months leading up to Election Day. Independent political groups aren't eligible for the discount, so their ads cost as much to run as do commercials for products like Pepsi or Tide. The Obama team has taken full advantage of the lower ad rates available to them, having booked their fall advertising last July and August...
  • The Lord of the Flies Administration

    10/30/2012 6:11:05 AM PDT · by Kaslin · 7 replies
    Townhall.com ^ | October 30, 2012 | David Limbaugh
    Two recent ads illustrate the great cultural divide in this nation and which parties and presidential candidates represent these competing worldviews. In the handling of the economy and national security, President Obama has shown he's not capable of being the adult in the room. After four years of perpetual campaigning and cheerleading for his pet projects, he still isn't prepared to deal soberly with the consequences of his ideological indulgences. His community organizing fantasy has been to remake America in his more socialistic image, and in the process, he's taken the nation dangerously close to financial ruin. Yet like the...