Datsun, New Coke, Bud Light.
During the 80’s, I worked in Dallas at a Coca-Cola bottler and distributor. I participated in the intros of New Coke, Diet Coke, the triumphant return of “Classic” Coke and lots of other brand intros and changes.
I even survived the introduction of three liter returnable bottles - too heavy and would come crashing down daily at grocery stores around the Metroplex.
I was told that Coca-Cola, Dr Pepper and Pepsi would spend $100 million annually (in 80’s dollars) on marketing in our area, just to move the market share needle 1%. All three companies would hover between 30% and 33% of market share for their brands. We regularly had visitors from other states and countries that wanted to see Ground Zero in the sugar water battles in the US.
And here InBev loses 8% almost overnight ... unfathomable.
And they paid really good money for the privilege of a sales and marketing atomic wedgie.
I remember they changed their name, but I never heard why. Can you tell me "the rest of the story?"
don’t forget gillette....