Targeted weaponized boycotts work.
Not usually. Look at Target, record earnings after the “bathroom boycott”.
But this one is working because there are a lot of pissed-off people in this country and which brand of beer they buy is a decision totally within their control. Miller Light and Coors Light sales are up while Bud Light is in the toilet, which says people are exercising their freedom of choice with little or no cost or risk (one light beer tastes about as bad as any other). Those who are sick of all the crap that’s going wrong in this country can take this one simple action to show where they stand.
They can’t un-indict Trump or serve on a jury to acquit him, they can’t put a working brain in Biden’s skull or Hunter in prison, but they can stop buying Bud Light, and they are.
This is not a typical boycott. This one is personal.