Not usually. Look at Target, record earnings after the “bathroom boycott”.
But this one is working because there are a lot of pissed-off people in this country and which brand of beer they buy is a decision totally within their control. Miller Light and Coors Light sales are up while Bud Light is in the toilet, which says people are exercising their freedom of choice with little or no cost or risk (one light beer tastes about as bad as any other). Those who are sick of all the crap that’s going wrong in this country can take this one simple action to show where they stand.
They can’t un-indict Trump or serve on a jury to acquit him, they can’t put a working brain in Biden’s skull or Hunter in prison, but they can stop buying Bud Light, and they are.
This is not a typical boycott. This one is personal.
To each their own. Boycotts are a personal decision. I keep it simple for myself. Can I live with myself giving money to an entity that holds views contrary to my own? Second to that is, how important is that to me?
I haven’t step foot in a Target since the bathroom boycott. That boycott works for me. I have other personal boycotts that were never a national boycott. I have boycotted K-Mart after they made a bid deal about no longer selling firearms and being vehemently anti 2a. I boycott Buffalo Wild Wings because they do not allow concealed carry in their restaurants. I boycott Walmart for their fascist response to COVID and the desire to never see fat ugly women wearing lime green polyester pants that cling to the ripples of their cellulite.
There’s plenty more beyond that. But to be honest, they are not boycotts. It’s just a decision to shop elsewhere.
Targeted weaponized boycotts work.