” a six-pack of Busch Light or Michelod Ultra will run you $63. That’s about five times the price of a 12-pack of cans outside the event.”
Can’t speak for other parts of the world, particularly Europe, but in Asia, if you charge $10.50 for a six pack outside of an event, you’re expected to charge $10.50 INSIDE that event (or find a new line of work). So, if you are one of Obama’s ‘children’ (not that he has many kids there), you don’t get rich just because white customers are stupid enough to pay 5 times as much inside.
In America, they use refreshments to offset the entrance prices, to get more people into the event because once you’re in and everybody is drinking around you, you’re more likely to buy something. If they raise the entry rates, you’re less likely to attend, which means no refreshments being sold.