I can imagine the advertising team sitting in some meeting room getting shown this as a proposal. All would be terrified to raise their voice and say “unhhh, maybe not a good idea...”
Nearly all “advertising” and “marketing” people are young, metrosexual, big-city, urban. They all believe this stuff, are self-righteous, and believe they are the vanguard of hip and trendy. Its pure bubble-think.
There is no one around who even thinks “its a bad idea.”
They desperately need a boy who can’t see the emperor’s new clothes.