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YouTube test threatens to block viewers if they continue using ad blockers
Engadget ^ | 6/30/2023 | Mariella Moon

Posted on 10/15/2023 1:11:41 PM PDT by ducttape45

The experiment is meant to urge users to disable their ad blockers or subscribe to YouTube Premium.

YouTube is looking to take a more aggressive approach in preventing viewers from using ad blockers while watching videos on its platform. As BleepingComputer reports, people have been posting screenshots on social networks like Reddit that show a pop-up notice warning them that their player will be blocked after three videos.

The warning says YouTube will block their ability to play videos on the platform unless they disable their ad blocker or add the website to their white list. "Ads allow YouTube to stay free for billions of users worldwide," the notice continues. To go ad-free, the company tells users to get a YouTube Premium subscription so "creators can still get paid." Prior to these warnings, YouTube only showed popups to ad blocker users, reminding them that it's against the website's TOS. Eventually, it added a timer to the notices to ensure viewers take the time to read them.

The website has confirmed to BleepingComputer that the new alerts are part of an experiment. A spokesperson told the publication that YouTube is "running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium." They said that YouTube might temporarily disable playback "[i]n extreme cases, where viewers continue their use of ad blockers." The spokesperson added that they will only disable playback "if viewers ignore repeated requests to allow ads on YouTube," though it's unclear if that means YouTube won't automatically block playback after a viewer watches three videos and will give them more opportunities to comply.

At the moment, this new approach only affects a small number of users, and YouTube didn't say how many people and regions are part of the test. The website, which makes most of its money from ads, has seen its ad revenue decline over the past three quarters, so we won't be surprised if this test expands to more users around the world should it turn out to be effective.


TOPICS: Computers/Internet; Miscellaneous
KEYWORDS: adblockers; youtube; youtubepremium
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To: RFEngineer

This is interesting.. will check it out..


101 posted on 10/16/2023 1:31:58 AM PDT by Bikkuri (I am proud to be a PureBlood.)
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To: ducttape45

BTW, forgot to mention, it is 100% free.


102 posted on 10/16/2023 1:34:03 AM PDT by Bikkuri (I am proud to be a PureBlood.)
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To: ducttape45


"I agree that reading has been taken for granted these days, but as you mentioned, humans, especially men, are visual and can process things better when illustrated."


I disagree, at least for me..
I HATE looking for information online, and then 60% of the info is from YT vids.. I skip past all of that until I can find something to read. (I suspect they either don't have the patience to read... OR, they can't read/comprehend ..?! /s)
I noticed this trend within the last 5, or so, years.. The younger generation 'needs' this, I guess... 🙄

We are witnessing an educational and societal breakdown.




(BTW, I still love reading BOOKS, even as our libraries are burning them.)
103 posted on 10/16/2023 1:40:50 AM PDT by Bikkuri (I am proud to be a PureBlood.)
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To: ducttape45


"Thanks my friend!"


You're welcome.. anytime :)
104 posted on 10/16/2023 1:44:35 AM PDT by Bikkuri (I am proud to be a PureBlood.)
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To: OL Hickory

MOST people wouldn’t understand WHAT Zorin is..

I believed it is another OS based on UNIX/Linux..

Most FReepers would not bother to change their OS for a simple solution... But I do understand you giving your 2 cents. I also use Linux/Unix/Winblows...


105 posted on 10/16/2023 3:57:30 AM PDT by Bikkuri (I am proud to be a PureBlood.)
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To: crusty old prospector


"I ain’t listening to Taylor Swift"


Who?
106 posted on 10/16/2023 4:05:17 AM PDT by Bikkuri (I am proud to be a PureBlood.)
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To: Bikkuri

Trying FreeTube now. Thanks for the recommendation.


107 posted on 10/16/2023 4:38:01 AM PDT by RandallFlagg (Democrats should have been barred from elections since The Battle Of Athens.)
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To: RandallFlagg

Just do NOT go to the URL Freetube.. may be porn stuff... get the app from the link I posted.


108 posted on 10/16/2023 4:43:30 AM PDT by Bikkuri (I am proud to be a PureBlood.)
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To: Bikkuri

You know, the football player’s girlfriend.


109 posted on 10/16/2023 4:58:26 AM PDT by crusty old prospector
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To: Bikkuri

I did. Thanks.


110 posted on 10/16/2023 5:51:46 AM PDT by RandallFlagg (Democrats should have been barred from elections since The Battle Of Athens.)
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To: ducttape45

I’m still having no problems with Brave. Will try if I get any messages.


111 posted on 10/16/2023 10:48:29 AM PDT by ArcadeQuarters (You can't remvove RINOs by voting for them!)
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To: ArcadeQuarters

Same here. I got the codes installed in both Brave and uBlock, and I’m still getting the popup from Youtube.


112 posted on 10/16/2023 11:23:42 AM PDT by ducttape45 (Proverbs 14:34, "Righteousness exalteth a nation: but sin is a reproach to any people.")
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To: ducttape45

If you do that to me, it’s “bye YT”!


113 posted on 10/16/2023 12:13:19 PM PDT by Qiviut (To the living, we owe respect. To the dead, we owe the truth (Voltaire) $hot $hills: Sod Off)
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To: ducttape45

I had to create a new account and port all my settings to that one. YT was keyed in on my primary account so let’s see how this goes.


114 posted on 10/16/2023 12:31:28 PM PDT by ducttape45 (Proverbs 14:34, "Righteousness exalteth a nation: but sin is a reproach to any people.")
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To: joma89

I use Rumble or other video sharing platforms when it’s available, but for many non-political content creators they’re only on YouTube. I only started using ad blocker on YouTube when they got overly obnoxious with popup ads.

Like ads at the beginning, middle and end of a 10 minute video. Playing ads in the middle of a song. All YouTube needs to do is be reasonable with their ad placement, but that’s apparently too much to ask of them.


115 posted on 10/16/2023 12:32:35 PM PDT by SlipperySlope99
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To: Stravinsky

“Ad blockers are theft.”

I have no virtue—I guess I can add “thief and proud of it” to my resume of dishonor.

;-)


116 posted on 10/16/2023 12:37:14 PM PDT by cgbg ("Creative minds have always been known to survive any kind of bad training." Anna Freud.)
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To: ducttape45
I've read where YT is targeting people who "have accounts," so if you simply log off then the warnings disappear

I get the message, even though I'm not logged into my YT account. I don't even use an Ad Blocker.

117 posted on 10/17/2023 12:05:56 AM PDT by Tired of Taxes
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To: Tired of Taxes

If that’s the case, then YT has gone too far in trying to force folks to watch their ads. They’re evidently using other means to track people using ad blockers.


118 posted on 10/17/2023 5:34:17 AM PDT by ducttape45 (Proverbs 14:34, "Righteousness exalteth a nation: but sin is a reproach to any people.")
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To: ducttape45

YT ping


119 posted on 10/17/2023 10:43:45 PM PDT by CarolinaReaganFan
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To: Tired of Taxes

I still can’t get that huge banner to disappear, so I created a new YT account and I’m porting all the playlists over to the new account. Until YT stops this foolishness, I’ll have to keep creating new accounts. I see no other way around it.


120 posted on 10/17/2023 11:18:19 PM PDT by ducttape45 (Proverbs 14:34, "Righteousness exalteth a nation: but sin is a reproach to any people.")
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