Posted on 02/03/2024 11:46:03 AM PST by nickcarraway
Spotify has locked Joe Rogan into another “multiyear” contract worth as much as $250 million, per The Wall Street Journal, though the audio giant will no longer be the sole distributor of his popular podcast. A spokesperson for Spotify told The Post that The Journal’s estimates were “incorrect,” but declined to elaborate on the financial terms of the deal.
However, the new licensing agreement does allow Spotify to sell ads for and distribute “The Joe Rogan Experience” (JRE) across several podcast platforms, including Apple and Amazon, as well as in a video format on YouTube, the spokesperson confirmed to The Post.
It also reportedly involves an upfront minimum guarantee, plus a revenue-sharing agreement based on ad sales, The Journal reported — a move designed to maximize Spotify’s audience and podcasting revenue model as the company looks to bolster its profits. By distributing JRE more broadly, Spotify stands to make more money from ads, which will reach a larger audience.
(Excerpt) Read more at nypost.com ...
That’s in the same vein of Howard Stern at his peak.
That’s a lot of weed and DMT.
I like Rogan well enough. I’m not a regular listener, but I’ve seen plenty of short, enjoyable segments from his shows. I’m happy for him and the amazing success he has had.
What really amazes me is that I don’t think anyone (including Joe) would try to say that he is especially brilliant or especially talented. He’s just a guy. But he actually listens to his guest (more hosts should try this) and he actually is interested in other people. Joe’s formula is really simple and really straightforward. He’s making huge amounts of money because he’s practically the only person in his business who makes any effort to put his own ego off to one side. That seems to be his big skill. But it’s a crucial one.
most entertainment, news, movies, podcasts etc, is based on capitalism. People watch or listen and you get paid Millions listen, you get paid more.
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