Interesting...a few years ago I sat thru a presentation by some data wizards at a State GOP meeting about how we GOP...needed the data they were collecting...ie...personal preferences on EVERYTHING FROM magazines to phone bills and so many of life’s details...my friend and I found it way too personal. People want their privacy even as they give it up, but especially want it from POLITICAL parties!
It's not as big an issue as other things right now, but my hope is he's going to make it easier for people to opt out of these big data from hell issues.