Retailer J.C. Penney was hit by consumer wrath after airing a TV ad showing a mother encouraging her young daughter to dress provocatively. The back-to-school spot, called "Attitude Adjustment," shows the girl trying on hip-hugging jeans. "You're not going to school dressed like that, are you?" Mom demands. She then yanks the jeans lower on her daughter's bare midriff. Ouch! Parents complained the spot had way too much attitude. J.C. Penney pulled it within 4 days.
"It's certainly not what I would do with my daughter. And I bet it's not what the CEO of J.C. Penney would do with his daughter or granddaughter," says Joe Kelly, executive director of advocacy group Dads & Daughters.
J.C. Penney was "trying to be fashion-forward in our message, but unfortunately our customers thought it was too forward," spokeswoman Stephanie Brown says.
The Plano, Texas, retailer also had to run for cover after selling a T-shirt considered insulting to home-schooling families. The shirt shows a broken-down trailer home with the slogan "Home Skooled." After complaints, Penney pulled the item off its shelves.
Deal is that in a few years the brainstems that wear such will be cleaning the bathrooms of the ones they think they are mocking.
The MOM??? not the GIRL???
then yanks the jeans lower on her daughter's bare midriff. Ouch! Parents complained the spot had way too much attitude. J.C. Penney pulled it within 4 days.
Words fail me.