On June 5, 1973, Gordon Sinclair sat up in bed in Toronto and turned on his TV set. The United States had just pulled out of the Vietnamese War which had ended in a stalemate - a war fought daily on TV, over the radio and in the press. The aftermath of that war resulted in a world-wide sell-off of American investments, prices tumbled, the United States economy was in trouble. The war had also divided the American people, and at home and abroad it seemed everyone was lambasting the United States.
He turned on his radio, twisted the dial and turned it off. He picked up the morning paper. In print, he saw in headlines what he had found on TV and radio - the Americans were taking a verbal beating from nations around the world. Disgusted with what he saw and heard, he was outraged!
At 10:30, on his arrival at CFRB to prepare his two pre-noon broadcasts, he strode into his office and "dashed-off" two pages in 20 minutes for LET'S BE PERSONAL at 11:45 am, and then turned to writing his 11:50 newscast that was to follow. At 12:01 pm, the script for LET'S BE PERSONAL was dropped on the desk of his secretary who scanned the pages for a suitable heading and then wrote "Americans"" across the top and filed it away. The phones were already ringing.