[Swordmaker]

The conservative dominance of talk radio, according to the Limbaugh theory, is a supply-side-driven phenomenon. "The country ideologically is pretty much split fifty-fifty," says Democracy Radio's Athans. "It's just an issue of supplying good and entertaining personalities who happen to be liberal."

While it may be true that the country is split 50-50, the Liberal listeners are busy feeling on the music stations, listening to canned emotions and prepackaged sexual innuendo. Conservatives, on the other hand, want to think and prefer listening to something with a little meat on its bones, ideas that challenge, facts that confirm or deny, and opinion that can spur their own thoughts.

Until the feeling liberals awaken to this audience dichotomy they will never understand why they will never have the "talk radio" presence that the thinking conservatives have.

[weegee]

Libs hear the day's events reported from a liberal perspective 24/7 on the news (top of the hour broadcasts, nightly news, etc.) as well as it dominating the news and editorial pages of most newspapers.

What would motivate them to seek "more" information on these stories? Conservatives who dismiss Big Media's versions of the day's events turn to talk radio for other reports, rebuttal, and to vent about the media bias.

Why are we still hearing about President Bush's Vietnam service? Why was there a survey to determine if Bush was AWOL (it is a YES or NO fact, might as well poll to see if the world is flat). Records have been released and that still is not enough; the media is acting as if they have not and is slowly updating the news cycle.