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IPI Report: Why Open Source Can't Meet Mass Market Demands
releases.usnewswire.com ^

Posted on 03/29/2004 10:45:19 AM PST by chance33_98

IPI Report: Why Open Source Can't Meet Mass Market Demands

3/29/2004 12:22:00 PM

--------------------------------------------------------------------------------

To: National Desk, Business Reporter

Contact: Sonia Hoffman of Institute for Policy Innovation, 703-912-5742 or shoffman@ipi.org, Web: http://www.ipi.org

WASHINGTON, March 29 /U.S. Newswire/ -- The following was released today by the Institute for Policy Innovation:

Is it possible that, despite all the hype, open source is not necessarily the best way to develop software? That it's not about to take over the software industry, and that it's no more a threat to Microsoft than were Netscape, the Macintosh or Word Perfect?

A report released today by the Institute for Policy Innovation (IPI) reveals why it's absolutely possible.

"While open source may fill a useful role in specialized computing environments, open source does not translate to the mass consumer market for software," says IPI report author Tom Healy, a research software engineer and policy researcher in Sydney, Australia.

"The mass consumer market is qualitatively different from other markets. It demands a much higher level of software engineering in order to provide the requisite ease of use, robustness and flexibility."

Mass Markets:

Many of open sources' famed "success stories" aren't relevant to the capturing the mass consumer market:

-- The computer game market dominates technological innovation. Yet this innovation is not developed not via open source models, but by commercial developers.

-- Most open source success evidence is cited in relationship to research outlets like academic and scientific computing developments. It is the research, not the software, which constitutes their primary output and is the criterion by which success will be judged. Thus actions that undermine competitive standing of software have little impact for academics, but can cripple software developers.

-- Academics gain nothing from protecting their source code, whereas commercial developers do. Why? Academics' pay comes from teaching or government or private grants while developers' pay comes from the software they produce.

-- Most open source projects are poor quality or unfinished and certainly not comparable to the commercial model.

-- Most open source conferences include firms that are not software developers at all. Rather, they are web developers whose products include little original intellectual property.

Continues Healy: "Pushing the open source concept too far into areas where it's not applicable will lead to universities and taxpayers shouldering the cost of software development for business, and doing it less capably than specialist software development firms."

The information in this press release is abstracted from IPI Issue Brief, "Has Open Source Reached its Limits?" by Tony Healy. For copies, visit http://www.ipi.org or contact Sonia Hoffman at shoffman@ipi.org.

---

The Institute for Policy Innovation is a non-partisan, public- policy organization.


TOPICS: News/Current Events; Technical
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1 posted on 03/29/2004 10:45:24 AM PST by chance33_98
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To: chance33_98; Bush2000; Golden Eagle; rdb3
Yep!
2 posted on 03/29/2004 10:52:09 AM PST by Incorrigible (immanentizing the eschaton)
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To: Incorrigible
Just once it would be nice to see a real independent study. Clearly, this one does not meet that criteria.

Knott initially came to the District in 1984, after serving as Armey's manager for his first congressional race. He is a graduate of Auburn University, and has been involved with the Fund for American Studies, the Leadership Institute and the Institute for Policy Innovation.

Knott likely will bring some of the conservative spin to Microsoft that he polished during his tenure with Armey. ref

3 posted on 03/29/2004 11:08:49 AM PST by rit
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To: general_re
tech ping
4 posted on 03/29/2004 11:10:14 AM PST by rit
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To: chance33_98
What a bunch of FUD. I'm reading this on Open source/GPL software from Freepers. Freepers runs on open source software: If you are reading this YOU are using Opensource/GPL software.

I bet M$ wishes this was true. I bet if one follows the money they will find that this story was sponsored by M$'s FUD machine.
5 posted on 03/29/2004 11:18:30 AM PST by paulk
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To: paulk
Personally, I love open source software.
6 posted on 03/29/2004 11:23:33 AM PST by chance33_98 (Shall a living man complain? Oh how much fewer are my sufferings than my sins;)
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IPI Issue Brief
Has Open Source Reached Its Limits?
by Tony Healy on 03/04/2004


Is it possible that, despite all the hype, open source is not necessarily the best way to develop software? That it's not about to take over the software industry, and that it's no more a threat to Microsoft than were Netscape, the Macintosh or Word Perfect?

Several important distinctions are slowly starting to become obvious in software. The most important is the distinction between simply writing a program, which any computer science student can do, and creating a software product for the mass market, which requires much more expertise, time and work.

The mass market now numbers around 600 million computer users, and it demands that programs be easy to install, reliable to operate and useful. Those three criteria are deceptively simple, and generally not understood by the growing number of non-software people advocating for open source software.

The site access records of search engine site Google provide a useful marker into this debate. According to those records, Linux has only around 1 percent of the mass market [1]. This poses some serious questions for open source advocates, particularly their demands for preference in government purchasing. If people don't want open source, why should they be forced to use it?

This is not to say that there are not valid uses for Linux and the release of source code. Linux increasingly fills a useful role in specialized computing environments such as those associated with academic and technical research; and sharing of research findings, including source code, is standard practice in academic and scientific research.

The issue that needs to be addressed is whether those other environments translate to the mass market for software. In this paper, I argue that they don't, and that the composition of various open source advocacy groups masks fundamental weaknesses of open source. I also argue that, contrary to claims by political advocates, open source is the worst choice for nations seeking to build their local software industries.

Examples don't support claims

Many of the success stories of open source aren't relevant to what seems to be the main thrust of open source advocacy--the capturing of the mass consumer market. This is important, because the mass consumer market is qualitatively different from other markets. It demands a much higher level of software engineering in order to provide the requisite ease of use, robustness and flexibility.

This point is nicely illustrated in the games market, where innovation is at a premium, and technology changes rapidly. In that environment, the open source model, of copying existing code bases from someone else, fails dismally. The computer game market is dominated by commercially developed games. [2]

It is also illustrated by the fact that most of the successful open source products tend to be for technical users or for running on servers. This type of software is easier to write because the user can be relied on to carry out any necessary installation or operating procedures as instructed, or to understand the need for particular technical restorative actions.

Similarly, most of the environments cited as evidence of the merit of open source development are in academic and scientific computing, which have different motives and success factors from those for mass-market software. For academics and scientists, the writing of software is simply the manifestation of research that will be published separately. It is the research, not the software, which constitutes their primary output, and the criterion by which success will be judged. By comparison, the work of a software developer, whether an individual or a firm, is to develop and market successful software products. Actions that undermine competitive standing of software have little impact for academics, but can cripple software developers.

Allied to this is the fact that academics' pay comes from teaching students, or from government or private grants, whereas developers' pay comes from the software they produce, whether directly or as part of a software firm. Academics gain nothing from protecting their source code, whereas commercial developers do. Together, these grounds render academic and scientific software irrelevant as arguments for the open source process.

Third, it's common in open source advocacy to see figures describing the number of projects at open source site sourceforge.net or similar sites, with the implications this represents a mass of useful products. In actual fact, most of the projects are of poor quality, are unfinished and are certainly not comparable with the polished products of the commercial software development model.

Fourth, the firms often presented at open source conferences as evidence of the virtues of releasing source code are usually not software developers at all, but web developers, and their much vaunted "products" usually include very little original intellectual property. In other words, protection of source code is generally not important to web developers.

The new breed of detached observers who are now starting to examine open source from cultural perspectives has noticed the divergence between myth and reality in the open source movement. For example, University of Arizona sociologists Kieran Healy and Alan Schussman found open source to be an essentially derivative process, rather than an innovative one, and for claims about collaboration to be exaggerated. [3]

Agendas of advocacy groups mask weaknesses

In the same way that many examples of open source activity aren't relevant to mass market software, so too the agendas of many open source advocates hide weaknesses in the concept. Most communities pushing for the release of source code are vested interests who gain from open source at the expense of software developers, but this is not usually acknowledged.

This raises questions as to whether the software development industry has a place in the economy and, if so, whether it has a right for its interests to be acknowledged. I argue that the software industry is incredibly useful and productive, deserves its place in the economy and needs the freedom to decide whether to provide source code to customers.

Communities advocating for open source fall into four main groups - IBM, hardware makers, commodity firms and some types of lawyers.

For IBM, open source is a Trojan horse that gives its consulting business access to lucrative government accounts around the world. The consulting fees charged by outsourcers for the switch to open source are often comparable to the license fees that would have been paid to Microsoft. The inconsistency in IBM’s open source advocacy can be seen in the tight hold it exercises on the source code for its own profitable software products, such as the expensive Websphere application server.

For hardware makers such as Sun, HP, IBM and some makers of embedded devices, open source is a way to reduce the cost of software and thus expand the market for computers. While this is a perfectly legitimate aim for those companies, it is not in the interests of software developers or of developing countries that might have a chance of building useful software industries.

For web firms and some support businesses, open source represents a reduction in costs. A common mistake in policy analysis is to see those firms as representing software developers, when they are better seen as customers of software developers. These firms will naturally advocate for software to be cheaper, while charging top dollar for their own services.

For law firms and lawyers, open source represents a rich opportunity to benefit from the increased complexity of licensing and copyright agreements. Only lawyers benefit from this.

Rationales are false

Several rationales used to promote open source do not stand up to examination. Those rationales fall into three main areas – that open source assists countries to develop valuable software industries, that open source is a better way to develop software, and that it’s better to use public software rather than Microsoft software.

Examples of industry development motivations can be seen in Peruvian Congressman Villanueva Nuñez' famous 2002 letter to Microsoft [4] and in recommendations of the United Nations Conference on Trade and Development [5].

However, industry development requires strong intellectual rights protection, according to a United Nations report on developing nations. This is especially so for producing valuable packaged software. In India, the lack of such protection prevented well-known IT companies Wipro and Sonate from producing packaged software for the local market. [6] Similar findings were made in a paper by Sunil Kanwar and Robert Evenson, which used cross-country panel data on R&D investment, patent protection and other country-specific characteristics over the period 1981–95 to conclude that intellectual property rights unambiguously spur innovation. [7]

In any case, for developing nations, it seems odd to concentrate on the costs of software when many other factors are more important. For example, whereas a computer costs a month's wages for an average American worker, it costs eight years' wages for a Bangladeshi [8]. Similarly, the University of Namibia had only 15 computers for 2,000 students in 1998. [9]

Australian politician and open source advocate Ian Gilfillan claims that open source projects help train local developers, presumably by making the source code available. [10] But that claim makes no sense. Good developers create their own designs; they don't need to copy other peoples' source code. Further, developers already have access to extensive source code in samples and software development kits if they wish to see how particular techniques are implemented.

In terms of arguing that open source is a better way to develop software, one popular rationale is that open source spares the developer from having to reinvent the wheel. But all modern software platforms provide this benefit. Microsoft platforms probably provide it better than open source, because they expose functionality via precisely defined hooks that continue to work in upgraded versions of the platform, allowing properly engineered third party applications to work seamlessly across all required versions of Windows, including future versions.

A related argument holds that access to the source code allows greater customization and that this can contribute to innovation. Again, development of custom functionality and third party applications does not need access to source code of the underlying platform. There is extensive development of customized functionality and third party applications for the Windows platform.

Finally, the arguments that it’s better to use public software rather than Microsoft software rely on alleged freedom from lock-in, and avoidance of the alleged dangers of a software monoculture.

The reality is that open source can trap a customer into an outsourcer relationship more readily than commercial software. This is because commercial platforms expose standard API's for third party applications and any consultant can develop for them.

For example, respected open source developer Hans Reiser of the ReiserFS file system has complained that controllers of different versions of Linux have started threatening to invalidate support contracts if customers stray from their own versions. He describes this behavior as being intended to achieve market leverage and exclude competitors. "By doing this they can exclude mainstream official kernels from being used, exclude rival file systems, exclude whatever might lead to less customer lock-in," he writes in Slashdot. [11]

The arguments about a monoculture can apply both ways. Just as having consistent platforms makes for a bigger target, it also simplifies the task of securing platforms and issuing updates. Establishing 100 percent security in software and in large installations of that software is an enormous task. Having multiple different products would simply multiply the effort, not reduce it.

Conclusion

Pushing the open source concept too far into areas where it's not applicable will lead to universities and taxpayers shouldering the cost of software development for business, and doing it less capably than specialist software development firms. This is a point made by Bertrand Meyer and Nikolai Bezroukov, who contend that so-called free programming is often funded by taxpayers in one form or another, and that open source essentially represents a distortion of the market. [12, 13]

Already, a few practical realities have emerged from open source experiments. Munich staff will continue to use many Windows programs, except they will be running them on emulators on Linux. When Australia's largest telecommunications company, Telstra, considered open source desktop products, it exempted 6,000 managers, who would continue to use Microsoft products.

As these factors become more apparent, open source will go the way of other IT industry fads that were once trumpeted as the way of the future, like Macintosh computers, business AI, 4GL programming languages and Y2K. Munich, the Australian Capital Territory and other locations will provide fascinating test beds for the claims of open source advocates. Indeed, there is already evidence that staffers at Munich are not as enamored of open source as the political advocates are. [14]

1. Google Zeitgeist - Search patterns, trends, and surprises according to Google, Sept. 2003
http://www.google.com/press/zeitgeist.html

2. Solveig Singleton: “FreeCiv” and its Discontents: Policy Lessons from Open Source Games: A Case Study, CEI, 19 Nov. 2003
http://www.cei.org/pdf/3755.pdf

3. Kieran Healy and Alan Schussman: The Ecology of Open Source Development, University of Arizona, 14 Jan. 2003 (Unpublished)
http://www.kieranhealy.org/files/drafts/oss-activity.pdf

4. Reply by Congressman Villanueva Nuñez to Microsoft, Lima, 08 Apr, 2002, translated into English by Graham Seaman 04 Aug. 2002
www.aful.org/politique/perou/english/rescon_en.html

5. United Nations E-Commerce and Development Report 2003, Chapter 4, Free and open-source software: Implications for ICT policy and development, United Nations Conference on Trade and Development, 2003
http://www.unctad.org/en/docs/ecdr2003ch4_en.pdf

6. Zelkja Kozul-Wright and Jeremy Howells: Changing Dynamics of Computer Software and Services Industry: Implications for Developing Countries, United Nations Conference on Trade and Development, United Nations, New York and Geneva, 2002 pp 27-29

7. Sunil Kanwar and Robert Evenson: Does intellectual property protection spur technological change? Oxford Economic Papers 2003; 55:235-264 (Department of Economics, University of Delhi, and Yale University)

8. United Nations Development Program: Human Development Program: 1999, Oxford University Press

9. W Wresch: Information access in Africa: Problems with every channel, The Information Society, 14, 1998, pp 295-300

10. Ian Gilfillan: Open Source Bill Gathers Momentum, Democrats, 25 Jun 2003
http://sa.democrats.org.au/Media/2003/0625_a%20Open%20Source.htm

11. Hans Reiser Speaks Freely About Free Software Development, Slashdot, 18 Jun 2003
http://interviews.slashdot.org/article.pl?sid=03/06/18/1516239

12. Bertrand Meyer: The Ethics of Free Software, Software Development Magazine Mar 2000
http://www.sdmagazine.com/documents/s=746/sdm0003d/0003d.htm (Needs free registration)

134. Nikolai Bezroukov: Open Source Software Development as a Special Type of Academic Research, Oct 1999
http://firstmonday.org/issues/issue4_10/bezroukov

14. Michelle Delio: Munich Open Source Plows Ahead, Wired, 11 Feb 2004
http://www.wired.com/news/infostructure/0,1377,62236,00.html

Tony Healy is a research software engineer and policy researcher in Sydney, Australia.

7 posted on 03/29/2004 11:30:18 AM PST by general_re (The doors to Heaven and Hell are adjacent and identical... - Nikos Kazantzakis)
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To: rit; chance33_98
Full text at #7...
8 posted on 03/29/2004 11:31:15 AM PST by general_re (The doors to Heaven and Hell are adjacent and identical... - Nikos Kazantzakis)
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To: chance33_98
IPI/Microsoft Connections

http://www.findarticles.com/cf_dls/m0HDN/1998_Nov_4/53184060/p1/article.jhtml

Armey's chief of staff, Kerry A. Knott, has been a Capitol Hill veteran for 13 years, and "is an ideal fit for this important position," according to Jack Krumholtz, Microsoft's director of Federal Government Affairs.

(snip)

Knott initially came to the District in 1984, after serving as Armey's manager for his first congressional race. He is a graduate of Auburn University, and has been involved with the Fund for American Studies, the Leadership Institute and the Institute for Policy Innovation.

--

Another IPI article favorable to Microsoft

http://www.microsoft.com/freedomtoinnovate/newsletter/finnews_092600.asp

New Study Cites "Serious Damage" Done To Economy By Lawsuit
Regardless of Tuesday's good news for Microsoft, a study released this week by the Institute for Policy Innovation (IPI) looks at the economy-wide impact that the government's antitrust suit against Microsoft has already caused.

--




9 posted on 03/29/2004 11:48:14 AM PST by adam_az (Call your state Republican party office and VOLUNTEER FOR A CAMPAIGN!!!)
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To: paulk
It's not FUD at all. Open source is expert friendly, but it's not novice friendly, the mass market requires products to be novice friendly. It's just like cars, somepeople know cars and buy kits and put their own together, but the mass market for cars requires that the most technical thing the user know about his car is where the keys go. That's REALITY not FUD.
10 posted on 03/29/2004 11:52:21 AM PST by discostu (but this one has 11)
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To: discostu
It's not FUD at all.

While it would be fun to take you at your word, the report states: This is because commercial platforms expose standard API's for third party applications and any consultant can develop for them.

Everybody knows that I am not a fan of the GPL, but, any position paper that can include the aforementioned and expect to be taken seriously, is, well, just wishful thinking.

The quote-unquote independent think-tank, should have thought about what they were writing and properly researched their positions. Perhaps, however, they were to busy and missed the EU Descision which mandates that MS must finally provide the API. Or, perhaps they just neglected the entire US v. Microsoft case which insisted the same. Or, perhaps that have not had the opportunity to read open source source code which always shows the API.

Good grief, that single line alone in their position paper removes any shred of credibility. The least they could have done was added a disclaimer stating APIs are only published in response to antitrust lawsuit settlements.

11 posted on 03/29/2004 12:21:10 PM PST by rit
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To: chance33_98
who in the hell is the "Institute for Policy Innovation"?

They use the same PR mechanism as those toadies who stormed Karl Rove's domicile.

Nice try, though.

12 posted on 03/29/2004 12:23:01 PM PST by Glenn (The two keys to character: 1) Learn how to keep a secret. 2) ...)
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To: rit
Microsoft does expose a standard API, they just don't use it. The MS API, at least the one they're willing to allow third parties to use, has been exposed for a long time. There's nothing false in the statement at all.
13 posted on 03/29/2004 12:42:59 PM PST by discostu (but this one has 11)
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To: chance33_98
Let's take a look at a few of the author's points:

This point is nicely illustrated in the games market, where innovation is at a premium, and technology changes rapidly. In that environment, the open source model, of copying existing code bases from someone else, fails dismally. The computer game market is dominated by commercially developed games. [2]

The games market is the most competitive software segment. There is rapid innovation, unit prices are low, and there is little need for interfacing other software with games. What exactly would be the purpose of developing open source solutions in this market?

It is also illustrated by the fact that most of the successful open source products tend to be for technical users or for running on servers. This type of software is easier to write because the user can be relied on to carry out any necessary installation or operating procedures as instructed, or to understand the need for particular technical restorative actions.

Is this the reason Microsoft started out writing operating systems? No, it was because there was limited competition and limited innovation. This is where the need for better solutions was most apparent. Open source filled that need just like Microsoft originally did with DOS and Windows.

Third, it's common in open source advocacy to see figures describing the number of projects at open source site sourceforge.net or similar sites, with the implications this represents a mass of useful products. In actual fact, most of the projects are of poor quality, are unfinished and are certainly not comparable with the polished products of the commercial software development model.

This is the development and testing process for open source. If every product Microsoft was working to develop was released on the market you would see the same thing. A lot of their projects never get out to the public and many others take years before the first release. The open source community gets products out with the intent of building a critical mass of interest for further development.

I'm not anti-Microsoft but this author was just trying too hard to find fault with open source. Open source solutions may never make it in some software markets but that doesn't mean open source is just a passing fad. The conclusions were laughable. I especially liked:

Indeed, there is already evidence that staffers at Munich are not as enamored of open source as the political advocates are.

Of course, everyone loved Windows and Microsoft Office the first time they used it.

14 posted on 03/29/2004 1:52:29 PM PST by eggman (Social Insecurity - Who will provide for the government when the government provides for all of us?)
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To: John Robinson; B Knotts; stainlessbanner; TechJunkYard; ShadowAce; Knitebane; AppyPappy; jae471; ...
The Penguin Ping.

Wanna be Penguified? Just holla!

Got root?


15 posted on 03/29/2004 3:22:18 PM PST by rdb3 (Olhos sem uma cara... † <><)
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To: discostu
.. it's not novice friendly, the mass market requires products to be novice friendly.

Y'know, back in the old days, when everybody was a computer novice, people had to install DOS and install Windows manually from a box of diskettes. Sometimes even twiddle with CONFIG.SYS and pull out a card and plug memory chips into it. And people did all right with these tasks. Everybody wanted a computer.

Now we've succeeded in dumbing down computers to the point that one doesn't even have to be able to read in order to plug the color-coded connectors together and fire it up, software already loaded and pre-configured, with all sorts of crippleware installed to give you a taste of something designed to have maximum impact on your wallet.

People aren't so stupid that they can't learn anything new, Stu. Although Microsoft would certainly want everyone to believe that.

16 posted on 03/29/2004 3:58:42 PM PST by TechJunkYard
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To: Glenn
who in the hell is the "Institute for Policy Innovation"?

I'm thinking it's another ADTI selling "studies" to Microsoft.

17 posted on 03/29/2004 4:03:56 PM PST by TechJunkYard
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To: TechJunkYard
No everybody didn't want a computer back in the old days. Most people didn't have computers, had never seen a computer and didn't want a computer, it was something mysterious and spooky that kids like Mathew Broderick used. I was in accelerated ed, surrounded by geeks and the well off, and I could count on my fingers the number of people I knew that had computers in old days. Then Windows came along and the numbers increased, but the new people on board didn't twiddle their config.sys, they went and found an old school geek like me to do it for them.

I didn't say people are stupid, I said they don't want to have to learn technology. Again look at the car, what percentage of the people that you know own one, what percentage of them can change their own oil, what percentage can drop the trannie? Heck how many can drive a stick?! Most people just use their car, don't know how an internal combustion engine works and don't care to know, they have a mechanic they take it to him when it's broken. That's how Americans interact with their appliances, most people don't know how their oven works, how their toaster works, how a lamp works, how their cooler works, how their TV works, how cable works... They don't not know these things because they're dumb they don't know these things because they don't care, they're consumers of these products not creators or maintainers, all they want to do is turn the damn thing on and have it do what it's supposed to do. That's the mass market, that's something open source probably never will achieve because it's not geared for the non-technical user.

I'm not insulting the mass market, and I'm not insulting open source. I'm just stating facts. The mass market wants its products novice friendly because they have no desire to ever become anything other than a novice, which is fine we can't all be experts in everything we touch, it would take too long and life is too short.
18 posted on 03/29/2004 4:31:59 PM PST by discostu (but this one has 11)
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To: eggman
The games market is the most competitive software segment.

And some of the most popular games only run on boxes that can only be used for games -- to the regret of MS.

19 posted on 03/29/2004 8:04:03 PM PST by Tribune7 (Arlen Specter supports the International Crime Court having jurisdiction over US soldiers)
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To: chance33_98
-- The computer game market dominates technological innovation. Yet this innovation is not developed not via open source models, but by commercial developers.

(cough)NetHack(cough)

Not exactly mass-market, I agree, but you wanna talk innovation? Oh yes, let's.

(Not directed at you, chance, just the FUDslingers writing the article)

20 posted on 03/29/2004 10:22:30 PM PST by OneCardRoyal (No controlling tagline authority)
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