Reagan seldom even mentioned his opponents in his campaign. He brought a positive message (morning in America, etc.) and won reelection in a landslide. Bush should take his playbook and copy it word for word...
I wish the president would just get out there and call the RATs and the media on all their lies. I wish he would go on the offensive against their nasty tactics and make sure that the people get both sides of the story. It won't make any difference to the hardened Bush haters, but it would make a big difference to the swing voters who have been influenced by their incessant barrage of negativity and assaults on the president.