Posted on 08/30/2004 3:05:24 PM PDT by presidio9
It's no startling insight to point out that presidential candidates sell themselves as if they were breakfast cereal or laundry detergent. So it was perhaps inevitable that this would be taken a step further by studying consumers ... er, voters ... along these same lines.
Accordingly, a new survey asked respondents to define the candidates in terms of popular advertising brands.
Bush supporters, for example, think Mr. Bush is Bud Light and Mr. Kerry is Heineken. Kerry backers see Mr. Bush as IBM and Mr. Kerry as Dell.
The study, conducted jointly by WPP Group's Landor branding consultancy and Penn, Schoen & Berland Associates, a market-research company that works for political -- usually Democratic -- campaigns, seems to reflect the obvious attributes of the president's incumbency: Mr. Bush is like a "well-known leadership brand" and Mr. Kerry a "lesser-known challenger brand." Winning over undecided voters could depend on managing these two "critical points of differentiation," according to the survey's findings.
It also depends on where you like to go for breakfast. Undecided voters see Mr. Bush as Dunkin' Donuts and Mr. Kerry as Starbucks. Lunch? Mr. Bush is McDonald's; Mr. Kerry is Subway to the undecideds. Reading material? Undecided voters link Mr. Bush to Business Week and Mr. Kerry with People.
These undecideds, like the Bush supporters, see Mr. Bush as a Ford, Mr. Kerry as a BMW. They also think Mr. Bush is IBM while Mr. Kerry is Apple Computer. Oddly, Mr. Bush is linked by undecideds to Sam Adams from Boston Beer, in Mr. Kerry's backyard.
Mr. Bush's brands are seen as "ol' reliables" that some voters may associate with being outdated or unwilling to change, according to the survey. At the same time, those brands are eminently dependable.
(Excerpt) Read more at online.wsj.com ...
Actually he is a Renault.
Kerry - Puegot -needs to worry about being molested by German engineered cars like VW's, Porsches, and Audis.
(Ferdinand Porsche created VW before building Porshce.)
Bush -Humvee 505 -Hronkin' big engine, squeels all four tires and can drive over most other vehicles.
Je ne suis pas francais. Pardon moi. (Not bad for failing French in HS)
Note the "red" stripe down the side. Perfect!
Tres popular with all of the madamoiselles...
OOOOH LA LA. EEEEEWWWWW HA HA
Most of these French Cars need to be covered with head scarves so we never have to see them in public.
Kerry's a Peugeot or a Citroën.
OOOOOH...how did you get that "umlat" over the "e"?
Kerry = Citroen
Bush= Humvee
Bush!
Kerry is a Yugo. (Piece of socialist cr*p.)
ok, where the hell did you get that from? is that thing real? i do especially like the 'satan sucks'.
Kerry
Didn't Bush just buy a new F-350 4WD for his ranch? I saw it on TV but no pictures yet.
I have a Ford. I aspire to a BMW. I don't even touch Bud Light. I appreciate Heineken.
Therefore, because I believe George W. Bush is the best, I'd say he's the BMW and Heineken, and Kerry is the Yugo/Iron City Light.
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