[Coop]

Not to play semantics, but in my book the ad's not a hit piece. To me that implies an unfair characterization, and this ad ain't that. :-)

[boxerblues]

I agree its not as effective as the first 2 but its all in the timing, this ad is to start playing in Tennessee and Florida on the eve of Kerrys visit to speak in front of the American Legions Convention. Those he vowed never to join up with

KERRY: 'WE WILL NOT READILY JOIN THE AMERICAN LEGION' (get this to them before he speaks Wed.)

[keysguy]

The ad is a hit piece(according to the rats). Remember anytime you tell the truth, without holding back, you destroy the rats. They will claim foul anytime "unfiltered" truth sees the light of day. They demand that everything be filtered or spun. We need to keep it up.