Posted on 09/16/2004 8:14:29 AM PDT by Rutles4Ever
Edited on 09/16/2004 8:57:41 AM PDT by Admin Moderator. [history]
Just the title...
MORE INFO
XXXXX DRUDGE REPORT XXXXX THU SEPT 16, 2004 11:42:09 ET XXXXX
CBS EXECS CONCERN OVER VIEWERSHIP PLUNGE; RATHER RATINGS FADE IN MAJOR MARKETS
CBS executives on both coasts have become concerned in recent days that Dan Rather's EVENING NEWS broadcast has plunged in the ratings since the anchor presented questionable documents about Bush's National Guard service.
NIELSEN numbers released this week show Rather fading and trailing his rivals in every Top 10 city, other than San Francisco, with audience margins in some cities running more than 6 to 1 against CBS!
Executives fear many voters inclined to vote for Bush are now switching off Rather.
"The audience appears to becoming polarized," a top CBS source said from LOS ANGELES on Thursday. "Rightly or wrongly, we're being perceived as 'anti-Bush,' which I do not think is fair to Dan, who is a fine journalist... of course we do not like to see the ratings coming back the way they are this week."
In Philadelphia, the nation's #4 market, Rather pulled a 2.6 rating/5 share on Tuesday night against ABC's 13.3 rating/23 share and NBC's 4.0/7.
In Chicago, Rather hit a 2.3/5 to ABC's 9.2/20.
CBS trailed ABC by more than 2 to 1 in Los Angeles.
And in the nation's top market, New York, Rather finished not only behind NBC NIGHTLY NEWS and ABC WORLD NEWS TONIGHT -- but also pulled less audience than reruns of the SIMPSONS, WILL & GRACE and KING OF QUEENS.
Rather finished dead last in New York during the 6:30 pm timeslot among all broadcast channels tracked by NIELSEN on Tuesday.
Developing...
LOL Do ya think that Dandy Dan would mind if his paycheck was forged ?
Good ONE!!! Maybe he could say that CBS meant to pay him...I wonder if he thinks that would make up for a forged check???
Be afraid Dan, be very afraid.
That would be the best move CBS has made yet. Fox could rid themselves of the O'Reilly pestilence and CBS could fire his lame a** as their ratings plunge even LOWER. This is a plan I can live with.
Glad I could help, Dan.
But look at the bright side. No one is "going to judge your entire career by that 7 minutes of 'dead air'"
Please don't write a book.
It's thADENFREUDE, baby!
(as you already know) < |:)~
Dan Blather is an altered toad with no upper lip.
I think the pressure needs to be on our local TV stations and radio affiliates who use CBS news on the half hour. If they start dropping him that will speak volumns. Some already have (dropped it)
CBeaviS bet unwisely on Manichaean face-off between Buckhead and "Butthead".
Heck, I watched CBS last night for the first time watching MSM News Broadcasts in about 20 years.
They are just a long infomercial for the Democrat party, so after watching Dan squirm, I'll turn them off for another 20 years.
A relatively small community of bloggers and conservatives staring in morbid fascination apparently aren't enough to make up for the folks they lost.
If that's wrong, I don't want to be right.
"The most distrusted man in America!"
I actually think NBC and ABC see real benefit in standing well clear of flying stuff and inheriting the leftovers after CBS falls off the map. Good point to go after both the CBS affiliates and the sponsors. If affiliates start individually examining other network connections at the same time sponsors bail out, it will be a double whammy for the sonewalling fakers at CBS.
Woo hoo! Go for the jugular, Matt!
Excellent!
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