Bush-Cheney '04 Launches New Television And Radio Advertisements

George W. Bush ^ | September 17, 2004

[RWR8189]

ARLINGTON, VA -- Today, Bush-Cheney '04 announced the release of the campaign's newest television advertisement, "Common Sense Vs. Higher Taxes." The television advertisement highlights President Bush and Congressional leaders' plans to grow our economy through a fairer, simpler tax code, lower health care costs, increased investments in education, more help for communities and less dependence on foreign oil.  The agenda of the President and Congressional leaders for a more hopeful America stands in contrast to John Kerry and the liberals' plans for tax increases that would hurt small businesses, kill jobs and derail our economy.  "Common Sense Vs. Higher Taxes" will begin airing today on national cable and in select local markets.  State-specific versions of the ad will run in Michigan, Ohio and West Virginia.

The campaign's newest radio advertisement, "Two Plans," notes the impact of the agenda of Kerry and his liberal allies for higher taxes and more bureaucracy on working families and small businesses.  "Two Plans" will begin airing today in select local markets.

Script For "Economy:  Common Sense Vs. Higher Taxes"

President Bush:
I'm George W. Bush and I approve this message.

Voice Over:
President Bush and our leaders in Congress have a common sense plan...
To grow our economy...

Graphic:
President Bush & Congressional Plan:
Small Business Job Growth
New Skills Through Education
A Fairer, Simpler Tax Code

Voice Over:
And create jobs...
So small businesses can expand and hire.

The Liberals in Congress and Kerry's Plan:
Raises taxes on small business.
900,000 small business owners would pay higher tax rates than most multinational corporations.

Graphic:
Liberals in Congress & Kerry's Plan:
Raises Taxes on 900,000 Small Business Owners
Small Businesses Pay More Taxes Than Big Corporations

Voice Over:
Tax increases would hurt jobs, hurt small business and hurt our economy.

Graphic:
Liberals in Congress and Kerry's Plan:
Higher Taxes
Hurt Our Economy

Script For "Two Plans"

President Bush:
I'm George W Bush and I approve this message.

Voice Over:
Paid for By Bush Cheney 04, Inc. and The Republican National Committee.

Jay Moccia:
Hi...I'm Jay Moccia.  I'm a law enforcement officer from the Greater Boston area with a wife and six kids and yea - I know you think my accent is funny.
But I gotta tell you - there are really two different plans out there for America.
John Kerry and his liberal buddies in Congress want to raise your taxes.
Trust me, I know.  This guy's been my Senator down in Washington with his liberal buddies for 20 years.
You small business owners should look out.
Under their plan small businesses would pay higher tax rates than some big multinational companies. And that's just wrong.
How are they gonna hire new people?
How are they gonna help build our economy?
And just wait until they get into your healthcare.
Washington has more control than your doctor.  Or you.
Sure, we've got problems with healthcare.
But this isn't the solution -- especially when the price tag is 1.5 trillion dollars!
And you know who pays for that?
Us.  Higher Taxes.
John Kerry and his liberal buddies in Congress want to make all the decisions for you, and then stick you with the bill.

[RWR8189]

Friday, 9/17/2004:
Two Plans

Length: 60 sec.

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Friday, 9/17/2004:
Domestic Agenda

Length: 60 sec.

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Friday, 9/17/2004:
Agenda Nacional

Length: 60 sec.

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[Signalman]

Good ads. They're doing it correctly, just keep emphasizing "liberal" and "higher taxes" and associate these terms with Kerry.

[Petronski]

I think I saw this one this morning. The one I saw hits all the important bullet points and has that cynical, world-weary female voiceover that I love.

[EggsAckley]

I saw a really good Bush ad the other night, (just as I woke up in my chair preparing to go to bed.)

I can't remember which one it was, but it was very slick and very convincing.

[RWR8189]

And its working.

Nearly half of Americans say John Kerry is too liberal, while 4 in 10 say George W. Bush is too conservative. About 4 in 10 say both candidates’ political views are “about right.” For each of the following candidates, please say whether you think his political views are too conservative, about right, or too liberal. How about -- George W. Bush/John Kerry? ±3 pct. pt. margin of error Sept. 3-5, 2004 Sample size = 1,018 National adults

[smith288]

These have been going on for awhile...I heard the boston guy about 3 months ago

[Integrityrocks]

BINGO! I was a small business owner twice. I will be again, under Bush's administration.

[Sister_T]

Great! I liked the first ad Jay Moccia spoke in. Love that accent!

[RGSpincich]

"But, but ...Kerry says he will only raise taxes on those making over $200,000. what's the problem?"


"I want to make over $200,000."

Kerry proposes to penalize those who are successful in their endeavors. Flies in the face of our capitalistic system.

[ottothedog]

Raises Taxes on 900,000 Small Business Owners Small Businesses Pay More Taxes Than Big Corporations

Perfect!

I have been hoping they would emphasize this for quite a while. Even better would be to throw in the phrase "mom and pop businesses"...

[BallyBill]

Just saw the new Swiftvets ad. I don't know if it's been announced yet. Got it from their website.

[Cobra64]

"But, but ...Kerry says he will only raise taxes on those making over $200,000. what's the problem?"

Now why is that? Guess what, a United States Senator's salary is $200,000 / year. Soooo... Kerry's income wil not be impacted. Can't people see through this hypocracy?!?!

[fightinJAG]

the club for growth ad with sKerry's face on windsock is good on taxes too