I guess one reason that I like him is that he keeps it kind of light. We can get way too serious and it keeps one so uptight that having a little fun with politics can make us look like the Kerry-ites. 24-7 doom and gloom.
if you don't get Hugh Hewitt, try his website. He's a law professor from California who worked in Reagan Justice, for Nixon after that. Has monthly Shakespeare with David Allen White of Naval Academy, and is big on blogs...informative and funny...and capable debater without taking things too seriously
Hannity's biggest asset is that he resonates with the fairer sex. His "tough but in a lovable way" has probably delivered a million "soccer moms-turned security moms" votes over to the conservative side. Just listen to the gushing female fans that call in and you'll understand what I mean.
Conservatism is a big tent.
-R