Of course if the "elitist" ones are doing the judging - they like "slick". If the heartland is judging - they like trustworthy.
Bush is like us and we identify with him. We will never identify with a Kerry. So - let the "elites" have Kerry.
I liked the way kErry related to the audience by observing that obviously none of them made as much money as the three stars of the show. Now there is a man who knows how to build coalitions.