Exactly. This story has one audience and one audience only - to try to scare Sinclair's advertisers into dumping their buys to Sinclair stations.
I'm always amazed at how the mainstream media acts so offended whenever somebody on the conservative side presents the same agenda-driven propaganda they provide on a regular basis. They seem to think there's a difference between Sinclair putting on a documentary critical of Kerry and them putting on news programs that are critical of Republicans. There is no difference other than the point of view presented.
I wouldn't call the testimony of former prisoners of war about the effects of Kerry's testimony before the Senate's Foreign Relations Committee in April 71 and his other anti-war activities propaganda. I would call it news that someone has given them their chance to tell their side of their story about Kerry.