my brother lives near Y'town, but is originally from Pittsburgh and so he is a Steeler fan. i think that it may be even up, actually. my SIL won a chance for my nephew to do a placekicking clinic with the Steeler kicker, at their local grocery store. so both teams are featured in that area.
I wonder how the superbowl or more specifically American Football "rates" amongst other sports when it comes to a global tv audience?
My guess for annual global audience in sport would be
1) Football (soccer)...I'm certain of this one:-)
2) Cricket
3) Golf
4) Tennis
5) Formula 1
NB.In certain decades, Boxing would have easily made top the 5.
As for "events", I would go for this top 3.
1) The world Cup (soccer)
2) The summer Olymic Games
3) The cricket world cup (depending on the finalists)