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Apple Sets 2-For-1 Stock Split, Stock Up
Reuters | February 11, 2005

Posted on 02/11/2005 9:48:42 PM PST by HAL9000

NEW YORK (Reuters) - Apple Computer Inc., whose shares have almost quadrupled in value over the last year on the success of its iPod music player, on Friday said it set a 2-for-1 stock split, and its shares rose almost 4 percent.

Shares of Apple have been on a tear as iPod sales have soared with the introduction of less-expensive versions of the music player. The stock has been the best performer in the Nasdaq 100 index and the wider S&P 500 index over the past 12 months.

Apple is also one of the most expensive stocks among the 30 largest technology companies that make up the Computer Technology Index trading on American Stock Exchange.

Apple's last stock split had been in 2000, at the height of the technology boom. Previously it had had a stock split in 1987

Splits do not change the value of stocks but tend to make a stock more attractive to small investors who are often wary about betting on high-dollar stocks, experts said. Splits may also indicate that management has confidence in continuing to grow earnings and that as a result the stock price will rise.

But the high expectations indicated by a steep share price can mean that the company has less room for disappointment. For example, shares of Internet auction company eBay have lost about 20 percent since Jan. 19, when it reported earnings below Wall Street expectations for the first time in at least three years.

Apple is trading at 39 times over its projected for earnings per share next year, compared with a price/earnings ratio of 14 for Hewlett-Packard Co., Dell Inc., the world's top personal computer provider, has a P/E of 32 and Gateway carries a P/E of 30.

But many analysts continue to favor Apple.

Pacific Crest Securities analyst Steve Lidberg said, "We continue to like the stock. The momentum behind iPod and the new Mac products continue to bode very well for the company to exceed expectations in the next several quarters."

He added, "The split makes it a little bit easier to buy for individual investors but it does not change the fundamentals."

Among the 26 analysts polled by Reuters Estimates, 15 rated Apple "buy" or "outperform," 9 rated it "hold," and only one had a "sell" rating. One analyst had no opinion.

Apple has posted better-than-expected earnings and revenues for at least the last seven quarters, and analysts raised their estimates for the current quarter after Apple raised its outlook.

Under the share split, Apple shareholders of record at the close of business on Feb. 18 will receive one additional share for every outstanding share held. Apple said trading will begin on a split-adjusted basis on Feb. 28.

Apple said there will be a proportional increase in the number of its shares authorized from 900 million to 1.8 billion.

Apple shares rose $2.85 to $81.21 at the close of trade on Nasdaq. The stock over the last year has gone from $23 to an all-time high of $81.99 per share on Wednesday.



TOPICS: Business/Economy; News/Current Events
KEYWORDS: apple; economy; investments; nasdaq; shares; split; stock; wallstreet
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It's interesting to compare Apple's stock performance against the competition over the last couple of years. The article didn't mention Microsoft, but this chart tells the story.


1 posted on 02/11/2005 9:48:42 PM PST by HAL9000
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To: HAL9000

Jump ship now folks. Avoid the rush.


2 posted on 02/11/2005 9:55:19 PM PST by mercy (20 years a Gates sucker was enough!)
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To: HAL9000

How long will the trend be the friend?


3 posted on 02/11/2005 9:55:51 PM PST by Chgogal
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To: HAL9000
Apple looks VERY attractive to me. And the reason is not the iPod, nor the iShuffle. These both are great products, but these are not the reason for my interest.

The Mini-Mac has me fascinated. And the reason "WHY" is NOT because it's a cheap Mac. The Mini-mac is so underpowered, that using it as a computer would be frustrating. It's too slow to do movie editing, or graphic art stuff. With a paltry 32 Meg on the video card; it's NOT for games either.

The super cool part is this. There are going to be 2 non-compatible HDTV standards, one is the HD-DVD format, the other is the Blu-Ray. These cover Sony and MGM studios. The MiniMac has a processor that can READ BOTH FORMATS. Hmmmmm.... The MiniMac has a DVI output, for connecting directly to a HDTV; and it has an ethernet connection; with wireless support.

IMHO, the MiniMac will be a home appliance, that will allow you to download HDTV DVD's to the Mac Hard Drive from a pay-per-view website; store it on the hard drive, and play it on your TV. This will be cheaper than buying both a HD-DVD player and a Blu-Ray disk player.

When you add all this up; I think Apple has a Grand-Slam coming up. Again, IMHO; your opinions, gas mileage and tax rate may vary.

4 posted on 02/11/2005 10:02:51 PM PST by Hodar (With Rights, comes Responsibilities. Don't assume one, without assuming the other.)
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To: HAL9000

Apple's a good company that finally has finally got it right with OSX, IPod, Mac Mini(or whatever its called). They are only going to go higher


5 posted on 02/11/2005 10:06:35 PM PST by bahblahbah
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To: Hodar
I agree. The Mac Mini will be a great accessory for a home theatre. Not only will it handle video, it can also handle a large music library with iTunes.

Next, Apple needs to release a wireless Bluetooth remote control for iTunes and the DVD Player.

6 posted on 02/11/2005 10:08:46 PM PST by HAL9000
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To: HAL9000

The last two times Apple split it's stock (1987 and 2000) were near the long term highs for the stock.


7 posted on 02/11/2005 10:10:59 PM PST by OneTimeLurker
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To: Hodar
< seinfeld voice > But I don't wanna turn gay! < /seinfeld voice >
8 posted on 02/11/2005 10:11:31 PM PST by Hank Rearden (Never allow anyone who could only get a government job attempt to tell you how to run your life.)
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To: HAL9000

Microsoft is no longer a growth company. They've begun issuing dividends.


9 posted on 02/11/2005 10:12:43 PM PST by ambrose (...)
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To: Hodar

It's also a mom and pop because it is cheap, small, quiet, and has OS-X which has so much less spyware or viruses and easier to use IMO. I expect by next Christmas they'll have it even cheaper and I'll get my parents one and couple it with a good LCD.


10 posted on 02/11/2005 10:13:50 PM PST by bahblahbah
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To: bahblahbah

I ment good for the moms and pops.


11 posted on 02/11/2005 10:14:34 PM PST by bahblahbah
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To: ambrose
At $25 per share, it doesn't sound like a great investment.

"Microsoft Declares Regular Quarterly Dividend - Microsoft's Board of Directors has declared a regular quarterly dividend of $0.08 per share."

12 posted on 02/11/2005 10:19:20 PM PST by HAL9000
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To: Hodar; HAL9000
With a paltry 32 Meg on the video card; it's NOT for games either.

I remember when 32 meg was a lot for a hard drive.

13 posted on 02/11/2005 11:24:19 PM PST by Paleo Conservative (Hey! Hey! Ho! Ho! Andrew Heyward's got to go!)
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To: ambrose; HAL9000
Microsoft is no longer a growth company. They've begun issuing dividends.

They started issuing dividends due to changes in the tax laws.

14 posted on 02/11/2005 11:25:33 PM PST by Paleo Conservative (Hey! Hey! Ho! Ho! Andrew Heyward's got to go!)
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To: HAL9000
There's certainly overlap but essentially, MS and Apple are in two different markets.

Comparing their performance is pointless.

15 posted on 02/11/2005 11:29:20 PM PST by Psycho_Bunny (“I know a great deal about the Middle East because I’ve been raising Arabian horses" Patrick Swazey)
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To: Psycho_Bunny

I think comparing Apple to Microsoft is more valid than comparing Apple to Dell, HP, Gateway, etc. Those latter companies have virtually no position in the operating system or application software markets where Apple and Microsoft have a strong presence.


16 posted on 02/11/2005 11:47:21 PM PST by HAL9000
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To: HAL9000

lol


17 posted on 02/11/2005 11:49:27 PM PST by Psycho_Bunny (“I know a great deal about the Middle East because I’ve been raising Arabian horses" Patrick Swazey)
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To: Psycho_Bunny

what's so funny, bunny?


18 posted on 02/12/2005 12:10:24 AM PST by HAL9000
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To: HAL9000

Happy Stockholder's PING!

Apple to split stock 2 for 1 on February 18.

If you want to know about great Apple and Mac news, join the Mac Ping List... Freepmail me.


19 posted on 02/12/2005 2:03:05 AM PST by Swordmaker (Tagline now open, please ring bell.)
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To: Bush2000; antiRepublicrat; Action-America; eno_; N3WBI3; zeugma; TechJunkYard; ShorelineMike; ...

Happy Stockholder's PING!

Apple to split stock 2 for 1 on February 18.

If you want to know about great Apple and Mac news, join the Mac Ping List... Freepmail me.


20 posted on 02/12/2005 2:03:34 AM PST by Swordmaker (Tagline now open, please ring bell.)
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To: Swordmaker

Good news to me. I have a couple of thousand shares that i bought Cheap!!! (13 3/8).... maybe I'll go ahead and schedule the next cruise!


21 posted on 02/12/2005 3:35:09 AM PST by pageonetoo (you'll spot their posts soon enough!)
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To: pageonetoo

...couple thousand shares.... next cruise...

Congratulations! Since you were smarter or luckier than most, what do you think of AAPL now? Are you gonna hold 'em, or are you gonna fold 'em?


22 posted on 02/12/2005 5:00:11 AM PST by Pearls Before Swine
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To: Pearls Before Swine

My wife and I just bought a few shares of Apple just last week. I have been watching it for years since it was as cheap as 13 dollars a share.
As for the new mini mac. I also see a big place in schools for it too. Great replacement machine! You already have tons of monitors and keyboards lying around. If you can just replace the brain, why not? Much cheaper. The macs have less problems with spy ware and the like as well. 1.3 gig is fine for word processing and the like. Perhaps it is not for the photoshop experts but it would be fine for learners. I was using photoshop 4 on a much slower mac (7600). now it is 7 on a 2 gig G5


23 posted on 02/12/2005 5:17:41 AM PST by SSR1
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To: Pearls Before Swine
Are you gonna hold 'em, or are you gonna fold 'em?

Hold'em

I played with 10,000 shares of Xerox about the time that AAPL bottomed, and bought Apple in cycles, after converting some significant profits on buying/selling Xerox... some of the Apple cost me as much as $19, but the majority was bought at 13 +/-... but the Xerox cost 4 +/- and sold for 9-13, so i quadrupled my original Xerox investment into another quadruple for Apple...

the last time I did this well on stocks was in 1973, when I bought DP (Diversidied Products, a maker of weight/exercise machies, and the like) for 87 cents, and sold it after IPO... for $17. I just didn't buy enough!

24 posted on 02/12/2005 5:50:09 AM PST by pageonetoo (you'll spot their posts soon enough!)
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To: Hodar

The problem with that is that the Mac Mini's hard drive is too small to store much of any HDTV content. I'm also not sold on its video capabilities (Radeon 9200? Come on!) or its sound capabilities (not even Apple lists any details about its sound card.) If you have a network server hosting DVD rips, you could just stream content to the Mac mini and avoid the entire issue of the thing's HD.

I see the Mac mini as a cheap computer. It's not an HDTV yet, though Apple could clearly make an HTPC Mac mini if they wanted to move into that market.


25 posted on 02/12/2005 6:40:48 AM PST by Terpfen (New Democrat Party motto: les enfant terribles)
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To: Terpfen
I see the Mac mini as a cheap computer.

I see it as the new 'cube'.

It'd be a great little computer for grandma and grandpa. I wouldn't buy one for a kid in college. As long as Apple markets it honestly, it should do okay. I doubt it will be the cash cow the iPod is.

26 posted on 02/12/2005 6:48:24 AM PST by Glenn (The two keys to character: 1) Learn how to keep a secret. 2) ...)
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To: HAL9000

27 posted on 02/12/2005 7:04:03 AM PST by general_re ("Frantic orthodoxy is never rooted in faith, but in doubt." - Reinhold Niebuhr)
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To: pageonetoo

I've done well with stocks over the past 15 years (it was hard not to if you paid any attention at all), but you never catch 'em all. Personally, I think Apple is going to do fine as a company, but the stock is within 20% of a multi-year high. Too much competition in the consumer market for iTunes for them to create and maintain a monopoly position.


28 posted on 02/12/2005 7:12:39 AM PST by Pearls Before Swine
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To: Glenn

Nah, Shuttle XPCs are the new cubes. The Mac mini is just a good accessory computer. I certainly wouldn't mind having one for the day-to-day computing routine. It just doesn't make a good HTPC, which is a market Apple needs to enter. Partner with M-Audio to get their sound solution, get nvidia's DVD decryption going for the video, and add an HTPC program in Tiger.


29 posted on 02/12/2005 7:59:21 AM PST by Terpfen (New Democrat Party motto: les enfant terribles)
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To: HAL9000

30 posted on 02/12/2005 8:05:02 AM PST by theFIRMbss
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To: Hodar

I agree with you on the DVD issue, but it is not an underpowered machine. The G4 is not a Pentium. It is designed to do exactly what you assume it can not do...video and graphics. I do both for a living on a G4 with the same specs as the Mini. The G4 has always compared well in graphics and video editing against Intel chips with twice the listed speed. As for games, I couldn't tell you. I don't use my system for games.


31 posted on 02/12/2005 8:26:36 AM PST by Leonard210
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To: general_re

Yeah, Microsoft was a good inventment 20 years ago.


32 posted on 02/12/2005 8:54:05 AM PST by HAL9000
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To: theFIRMbss

I'm not sure if the OS-tans would get much play around here.


33 posted on 02/12/2005 8:54:32 AM PST by Terpfen (New Democrat Party motto: les enfant terribles)
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To: HAL9000

oops, that should have been "a good investment 20 years ago"


34 posted on 02/12/2005 8:55:47 AM PST by HAL9000
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To: HAL9000

Two different companies now - Apple is still, nearly thirty years later, not much different from the two-man garage operation where it started. Microsoft, on the other hand, it the dominant software company worldwide. It's like comparing...well, apples to sirloins.


35 posted on 02/12/2005 8:59:48 AM PST by general_re ("Frantic orthodoxy is never rooted in faith, but in doubt." - Reinhold Niebuhr)
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To: Hodar

Yeah, I mostly agree with that (FWIW), and I think the fits-and-starts of TiVo laid some groundwork. Consumer electronics are ever-shifting and profitable, provides one bets right. Marketing it as a low-cost (and mostly unavailable; I've never seen one, and I've been looking) CPU upgrade product looks like a normal course of action. It gauges demand for the product in that category. Showing it as a video recorder and player later could pay off bigtime.


36 posted on 02/12/2005 9:05:08 AM PST by SunkenCiv (Ted "Kids, I Sunk the Honey" Kennedy is just a drunk who's never held a job (or had to).)
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To: Terpfen; Hodar
The problem with that is that the Mac Mini's hard drive is too small to store much of any HDTV content.
You can add mulitple external Firewire or USB2.0 drives for less than a dollar/Gig each if you need to store content near the unit.

As Hodar said, the Mac Mini maybe the uber DVD-home entertaiment hub - not a number-cruncher / gaming machine.

37 posted on 02/12/2005 9:10:15 AM PST by jriemer (We are a Republic not a Democracy)
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To: Hodar

Oops. "provided" not "provides".


38 posted on 02/12/2005 9:10:21 AM PST by SunkenCiv (Ted "Kids, I Sunk the Honey" Kennedy is just a drunk who's never held a job (or had to).)
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To: HAL9000; Swordmaker

link from MacNN:

Apple Computer downgraded to "above average"
Friday, February 11, 2005 10:51:19 AM ET
Caris & Company
http://www.newratings.com/analyst_news/article_690679.html


39 posted on 02/12/2005 9:18:42 AM PST by SunkenCiv (Ted "Kids, I Sunk the Honey" Kennedy is just a drunk who's never held a job (or had to).)
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To: general_re
Microsoft, on the other hand, it the dominant software company worldwide.

But as a percentage of the installed base of platforms, it's losing that position at a rapid rate.

40 posted on 02/12/2005 9:19:45 AM PST by HAL9000
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To: jriemer

Yes, I understand that--I'm saying it's not adequate enough to be called an uber anything. It's certainly not going to function as an HTPC--the Radeon 9200 isn't exactly what I'd call the best DVD decoder around. The thing's sound chip is a mystery, and it has no surround sound capabilities that I can find out about.

If it had better video and sound, it'd be great. But adding various parts on eliminates the whole "small and compact" feature, and you might as well just get a Windows-based HTPC.


41 posted on 02/12/2005 9:21:40 AM PST by Terpfen (New Democrat Party motto: les enfant terribles)
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To: HAL9000

I'm not surprised Apple is making money:

http://www.freerepublic.com/focus/f-news/1341787/posts


42 posted on 02/12/2005 9:23:04 AM PST by groanup (http://www.fairtax.org)
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To: jriemer; Terpfen
Thanks for the acknowledgement. Again, IMHO (I have not signed any NDA's - just well read and some suppostitions on my part) regarding this.

In the January presentation when the iShuffle and Mini-Mac were announced; the CEO of Sony was present. Why? Sure, sony makes some of the LCD screens for Apple, but his hardly warrents the presence of the CEO of one of the world's largest corporations. Fluke? I think not.

A really great article, elaborating much more on this thought may be found here .

I must again emphasize, this is a truly outstanding article. Some really awesome points are made, and I think this man is 100% correct.

43 posted on 02/12/2005 9:23:20 AM PST by Hodar (With Rights, comes Responsibilities. Don't assume one, without assuming the other.)
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To: HAL9000

That's what various advocates would have you believe. Mostly, what those are based on are a 1 or 2% slide over the last three years - you're supposed to assume that trend will last forever and extrapolate accordingly. The same sort of calculations that global warming wackos use to "predict" average daily temperatures of 240 degrees fifty years from now, IOW.


44 posted on 02/12/2005 9:29:43 AM PST by general_re ("Frantic orthodoxy is never rooted in faith, but in doubt." - Reinhold Niebuhr)
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To: Terpfen
It's certainly not going to function as an HTPC--the Radeon 9200 isn't exactly what I'd call the best DVD decoder around. The thing's sound chip is a mystery, and it has no surround sound capabilities that I can find out about.

May I direct your attention to the article linked here. The fact that the H.264 is onboard; and that Mac 10.4 is designed to work with HDDTV in BOTH Blu-Ray as well as HD-DVD formats is no accident. Why support Blu-Ray is you have a low performance built in DVD player? Now, add Bluetooth and/or ethernet; and you can stream the material in a compressed state from an iTunes-like website; and Mac can compete in the Movie Rental business.

Consider, with Sony, MGM, 20th Centrury and others all supporting different HDTV standards (Blu-Ray or HD-DVD) and these standards being incompatable with each other; the user has a choice of buying a Mac Mini (and stream HDTV the night before, to watch at his leisure), or purchasing 2 HDTV playback decks.

Hollywood Video will have to rent 2 versions of HDTV, until a standard shakes out. Just like in the Beta/VHS days. Meanwhile, Apple cleans up. Just a thought.

45 posted on 02/12/2005 9:30:12 AM PST by Hodar (With Rights, comes Responsibilities. Don't assume one, without assuming the other.)
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To: Hodar

IIRC, the CEO of Sony was there to talk about how their new camera works with iLife. I agree with the article that it was odd to have Sony's CEO there just to talk about a camera linking up with software, but if there really was something bigger coming down the pipe, why not save the CEO appearance until they were ready to announce it?

When we get a Mac mini II with nvidia's DVD decoder and an M-Audio sound card, then I'll start thinking of the Mac mini as a true HTPC. Right now, it's just a foot in the door.


46 posted on 02/12/2005 9:33:35 AM PST by Terpfen (New Democrat Party motto: les enfant terribles)
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To: Hank Rearden

if you did, you might finally get laid, instead of staying up all night making the same post to every thread.


47 posted on 02/12/2005 9:34:58 AM PST by Richard Kimball (It was a joke. You know, humor. Like the funny kind. Only different.)
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To: Hodar

Oh, I have no doubt that movies are in Apple's future. My point is just that it's in the future, not in the present.

And by the way, that link doesn't work. Could you re-enter it?


48 posted on 02/12/2005 9:34:58 AM PST by Terpfen (New Democrat Party motto: les enfant terribles)
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also see the in reply to link for this message.

S&P Keeps Dell at Strong Buy, Apple at Hold
http://www.businessweek.com/investor/content/feb2005/pi20050211_2552_pi010.htm


49 posted on 02/12/2005 9:35:06 AM PST by SunkenCiv (Ted "Kids, I Sunk the Honey" Kennedy is just a drunk who's never held a job (or had to).)
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To: Terpfen
My appologies on the link

THIS ONE SHOULD WORK

50 posted on 02/12/2005 9:37:03 AM PST by Hodar (With Rights, comes Responsibilities. Don't assume one, without assuming the other.)
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