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CNN flops in February as Fox News surges
Variety on Line ^ | March 1, 2005 | MICHAEL LEARMONTH

Posted on 03/03/2005 3:46:38 AM PST by Lonesome in Massachussets

CNN posted steep viewer losses during the month of February, slipping 21% in primetime and 16% overall, according to Nielsen Media Research. Fox News was the only cable news network to see gains in primetime during February and beat all other cable news outlets combined for the sixth straight month.

FNC averaged 1.57 million viewers in primetime, up 18% from the same period last year, while CNN fell 21% to 637,000 viewers from the same time period.

February marked what has been a rocky three months for new CNN U.S. prexyprexy Jonathan Klein, who came to the network hoping to improve CNN's primetime performance, where it has been most hurt by a strong FNC lineup built around tentpole "The O'Reilly Factor."

CNN endured a thrashing by Fox during the State of the Union Address, and even lost in the key 25-54 demographic to third-place MSNBC during the speech.

Primetime tumble

CNN primetime stalwarts "Larry King Live," "Wolf Blitzer Reports," "Lou Dobbs Tonight," "Paula Zahn Now" and "Newsnight With Aaron Brown" all suffered double-digit declines, while "Anderson Cooper 360" was up slightly, by 2%.

Klein replaced the executive producer of "Aaron Brown" in a bid to make the show more competitive against "On the Record With Greta Van Susteren," which was up 37% for the month.

Joyous over CNN's February perfperf, Fox staffers began referring to the CNN prexy as "Jon De-cline."

FNC had primetime increases across the board, led by Van Susteren at 10 p.m., "Hannity & Colmes" up 19%, and "Special Report With Brit Hume" rising 20%. "O'Reilly Factor," cable news' most-watched program, with 2.4 million viewers, was up 9%.

MSNBC declined 15% overall and 14% in primetime, while financial news channel CNBC declined 23% overall


TOPICS: Business/Economy; Culture/Society; Extended News
KEYWORDS: foxnewsratings; pajamhidein
Joyous over CNN's February perfperf, Fox staffers began referring to the CNN prexy as "Jon De-cline."

I'm in Pajamahedien cheapshot Shadenfreude Vallhalla. (I don't just mix metaphors, I mate them.)

1 posted on 03/03/2005 3:46:38 AM PST by Lonesome in Massachussets
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To: Lonesome in Massachussets
I'm in Pajamahedien cheapshot Shadenfreude Vallhalla.

Bravo, sir, bravo. That's Quote of the Week material there.

2 posted on 03/03/2005 3:49:43 AM PST by Steel Wolf (Smokey, this is not 'Nam. This is bowling. There are rules. Mark it zero, Dude.)
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To: Lonesome in Massachussets
FNC averaged 1.57 million viewers in primetime, up 18% from the same period last year, while CNN fell 21% to 637,000 viewers from the same time period.

That is really fascinating. I knew Fox was beating CNN in the ratings, but I had no idea it was nearly a 3-1 margin.

At what point does the profit motive take over the ideological one? There's clearly more ad money to be made by being smarmy pro-American, as opposed to smarmy internationalist. At some point, even ideology will be displaced by people who can deliver more bang for the advertising dollar.

3 posted on 03/03/2005 3:53:53 AM PST by Steel Wolf (Smokey, this is not 'Nam. This is bowling. There are rules. Mark it zero, Dude.)
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To: Steel Wolf
At what point does the profit motive take over the ideological one?

CNN is a niche market network, like the Fishing Channel. Their niche is sneering graying boomer hippie wannabees. Truly the Clinton News Network.

4 posted on 03/03/2005 3:57:03 AM PST by Lonesome in Massachussets (Deadcheck the embeds first.)
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To: Lonesome in Massachussets
prexyprexy , perfperf

are these new words? what gives?

5 posted on 03/03/2005 4:00:16 AM PST by InvisibleChurch (Look! Jimmy Carter! History's greatest monster!)
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To: InvisibleChurch

"Wall Street Lays an Egg" - Variety likes to think of itself as "sassy".


6 posted on 03/03/2005 4:05:20 AM PST by Lonesome in Massachussets (Deadcheck the embeds first.)
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To: Lonesome in Massachussets

When you have the host of a show (Larry King) ask a man who had been in a coma for weeks, "What was it like to be in a coma?" You know you have problems.


7 posted on 03/03/2005 4:09:41 AM PST by Trust but Verify (Pull up a chair and watch history being made.)
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To: Lonesome in Massachussets

duplicate thread: Please check before posting
http://www.freerepublic.com/focus/f-news/1354287/posts


8 posted on 03/03/2005 4:12:15 AM PST by CT CONSERVATIVE (Fight Crime: Shoot Back)
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To: Lonesome in Massachussets

You can tell who's having the most fun at the cable nets when they give the Fox comments through their spokeswoman too. My favorite, addressed to Ted Turner after his "Fox is Hitler" rant, "Ted has lost his ratings, lost his network and now he's lost his mind!" I hope someone is keeping a record of these bon mots.


9 posted on 03/03/2005 4:17:01 AM PST by kittymyrib
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To: Steel Wolf

"At what point does the profit motive take over the ideological one?"

That's a question that you'll have to ask Ted.


10 posted on 03/03/2005 4:17:10 AM PST by roaddog727 (The marginal propensity to save is 1 minus the marginal propensity to consume.)
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To: InvisibleChurch
They are "slanguage". On the Variety.com website, those words are prexy and perf, not doubled as they are here. They are hyperlinks to the variety.com slanguage dictionary definitions and I am guessing that the links caused the words to be duplicated when the person posted this.

Why Variety is using slanguage in their published articles? Probably to appear trendy.

11 posted on 03/03/2005 4:18:42 AM PST by Dales
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To: roaddog727
That's a question that you'll have to ask Ted.

No, Ted's not the point. He may be willing to die penniless in the street rather than abandon his extreme globalist dogma, but he's just one guy.

It's just like U.S. automakers putting out low quality cars back in the day, and being surpassed by the Japanese. At some point, you will either let go of your deep commitment to put out a low quality product, or you'll be eaten alive by new upstarts that don't have your emotional baggage.

News is a business, just like anything else. The MSM can't sustain losses like this indefinitely. With Fox cutting into their ratings, and bloggers cutting into their credibility, the MSM is being slowly and steadily attrited out of business.

12 posted on 03/03/2005 4:25:30 AM PST by Steel Wolf (Smokey, this is not 'Nam. This is bowling. There are rules. Mark it zero, Dude.)
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To: Dales

you mean kinda like 'bling-bling'? gotcha


13 posted on 03/03/2005 4:38:08 AM PST by InvisibleChurch (Look! Jimmy Carter! History's greatest monster!)
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To: InvisibleChurch

Word, homey. Mo schizzle fo mah nizzle.


14 posted on 03/03/2005 4:40:44 AM PST by WestVirginiaRebel (Carnac: A siren, a baby and a liberal. Answer: Name three things that whine.)
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To: WestVirginiaRebel
Word, homey. Mo schizzle fo mah nizzle.

Sniff Doggy Poop! You're a Freeper!

15 posted on 03/03/2005 5:00:14 AM PST by InvisibleChurch (Look! Jimmy Carter! History's greatest monster!)
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To: Lonesome in Massachussets

Where's Connie Chung when you need her?


16 posted on 03/03/2005 5:01:12 AM PST by Crawdad (The following statement is false. The preceding statement is true.)
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To: Steel Wolf

"No, Ted's not the point. He may be willing to die penniless in the street rather than abandon his extreme globalist dogma, but he's just one guy."

IT depends on how much of CNN Ted owns. If he's just a large shareholder, I would agree with your analysis. If he is a holder of > 51% Ideology may reule the decisions made.


17 posted on 03/03/2005 5:19:45 AM PST by roaddog727 (The marginal propensity to save is 1 minus the marginal propensity to consume.)
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