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Study: Dell customer rating plunges, Apple leads pack
Macworld ^ | 08/16/2005 | Tom Krazit

Posted on 08/16/2005 1:52:48 PM PDT by Panerai

U.S. consumers lambasted Dell Inc. for poor customer service in a survey conducted last quarter, sending the world’s largest PC vendor into a virtual tie with the rest of the PC market behind the industry-leading efforts of Apple.

For the second year in a row, Apple received the best rating from PC buyers in the American Customer Satisfaction Index (ACSI), said David Van Amburg, general manager of the ACSI. The University of Michigan compiles the ACSI in numerous product categories by randomly calling U.S. residents and surveying their buying habits, he said.

Apple received a score of 81, compared to an industry average score of 74, in results released Tuesday. The Cupertino, Calif., company’s focus on product innovation and customer service has won it a cadre of famously loyal customers unlike any other PC vendor, Van Amburg said. Apple also received a score of 81 in 2004.

Dell, on the other hand, earned a score of 74, down from a score of 79 the previous year. Survey respondents complained mostly about the quality of Dell’s customer service, not its products, Van Amburg said. The ACSI doesn’t ask specific questions about the type of problems customers are having with a company, but customers were clearly more frustrated with the Round Rock, Texas, company than last year, he said.

A few recurring complaints were the length of time on hold with Dell customer-service representatives, as well as the quality of the help customers eventually received, Van Amburg said. Dell has started to expand its lead over Hewlett-Packard Co. (HP) in PC shipments, and sometimes when market leaders increase their product shipments they fail to increase service capabilities at the same rate, he said.

(Excerpt) Read more at macworld.com ...


TOPICS: Miscellaneous
KEYWORDS: apple; dell; mac; macworld; pc
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1 posted on 08/16/2005 1:52:53 PM PDT by Panerai
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To: Panerai

its their bangalore tech support people - its a waste of time to even talk to them.


2 posted on 08/16/2005 1:54:53 PM PDT by oceanview
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Comment #3 Removed by Moderator

To: Swordmaker

Dude, your customer service rating is going to hell!


Service - before, during, and after the sale. That's (among many reasons) why I buy Jaguars and BMWs, why I shoot Brownings, and that's why I use a Mac.


4 posted on 08/16/2005 1:55:02 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: oceanview

this is true. that was a ridiculous move. But so far I've only had to call once or twice, and maybe that was before they made the move to India.


5 posted on 08/16/2005 1:55:51 PM PDT by Zeppelin (If we lose the war on terror... http://www.ebaumsworld.com/waronterrorism.html)
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To: Panerai

Dell Hell: a voyage to exotic India, where the "tech support" is pure torture, incorrect, incompetent, and always just plain bizarre.


6 posted on 08/16/2005 1:56:33 PM PDT by FormerACLUmember
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To: Panerai

this supposed unbiased survey just happens to be in an apple shill book? who's kidding who?


7 posted on 08/16/2005 1:56:43 PM PDT by FROGTOWN CONSERVATIVE (In God we trust, In Liberals we don't)
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To: Zeppelin
We've been using Dells where I work for years and so far had very few problems with either the machines or support. We have around 200 if you count both laptops and desktops and I can only think of one incident where we had a serious problem with Dell support and it was resolved within a couple of days.
8 posted on 08/16/2005 1:57:01 PM PDT by COEXERJ145 (Tom Tancredo- The Republican Party's Very Own Cynthia McKinney.)
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To: Zeppelin

I'm betting you've never had to call Dell service and support.

I have. I tried to get them to swap out the incorrect drive bay they sent me for the correct one. Their solution was to send the new server (with the wrong type bay) back and they'd send me a new one in three weeks. This "solution" took two hours on the phone to arrive at.


9 posted on 08/16/2005 1:57:08 PM PDT by Spktyr (Overwhelmingly superior firepower and the willingness to use it is the only proven peace solution.)
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To: Panerai

Dell's CS has gotten terrible. In the past, I refered friends to them. Now I offer to build computers for free (with them buying the parts of course) to close friends or refer tpeople to local computer stores who may have slightly higher prices than some of the "Dell specials." The 3 people that I know who ordered from Dell in the last 6 months have all regretted it. Apple probably has better CS but I'll stick with building my own computers for now. 95% rating =)


10 posted on 08/16/2005 1:57:39 PM PDT by rb22982
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To: Panerai
The precise location of hypertensive apoplectic fits among Dell victims, AKA "Dell Hell":


11 posted on 08/16/2005 2:00:42 PM PDT by FormerACLUmember
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To: Panerai

I have no use for name-brand computers. I build my own at a fraction of the price and use the same or better parts than Dell does. Customer service is rarely needed but nonetheless excellent as I am available to myself 24/7. :-)


12 posted on 08/16/2005 2:02:34 PM PDT by Outland (Some people are damned lucky that I don't have Bill Gates' checkbook.)
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To: Panerai

I've had 3 Dells and found the product to be pretty good but trying to talk to anyone at Dell who can speak English almost impossible. In my last contact with them, I tried to order (via phone, so I could verify it was compatible) a DC adapter for our laptop and ended up talking with someone who sounded like they were in North Vietnam and I could only make out about every 12th word they said. Result: they sent an incompatible adapter. I doubt if I will buy Dell again. I like a company who will employ Americans and whose employees can speak English.


13 posted on 08/16/2005 2:02:48 PM PDT by reelfoot
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To: Zeppelin
For those interested, check out these deals! Unbelievable!

You definitely get what you pay for, the free flat panel being about the only thing interesting in the deal.

14 posted on 08/16/2005 2:07:28 PM PDT by antiRepublicrat
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To: Spktyr

My recent experience with Dell Support is horrible. These people say they will do something and don't. No accountability! Dell is starting to lose business. I will never buy another Dell product!


15 posted on 08/16/2005 2:09:13 PM PDT by cmiller623 (Mayor Antonio Villa....or never mind. Los Angeles is doomed!)
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To: COEXERJ145
"We've been using Dells where I work for years and so far had very few problems with either the machines or support."

The quality of service between business and consumer is very significant.
16 posted on 08/16/2005 2:10:08 PM PDT by Texas_Jarhead
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To: rb22982; Outland

I'm in the market right now, tell me more on how to roll my own.


17 posted on 08/16/2005 2:16:16 PM PDT by FreedomFarmer (Socialism is not an ideology, it is a disease. Eliminate the vectors.)
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To: reelfoot

They probably *were* in Vietnam! The last frontier! Where the secret police snoop on the call centers! Now they've got a file on you too! LOL! ....,


18 posted on 08/16/2005 2:17:43 PM PDT by GOP_1900AD (Stomping on "PC," destroying the"and Left, and smoking out faux "conservatives" - Take Back The GOP!)
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To: FormerACLUmember

That's where that support guy named "Bob" takes your calls.

"You have been reaching Dell, this is Bob. How can I be helping you today?"

(By the way, I loved Fisher Stevens in "Short Circuit".)

;^)


19 posted on 08/16/2005 2:18:14 PM PDT by Disambiguator (Making accusations of racism is the last refuge of a scoundrel.)
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To: COEXERJ145
Business customer support is (last I heard) still in the US. Consumer customer support is in India. I think most of the people working at Dell in India mean (reasonably) well and try. However, it is very often difficult to understand them, some of them simply cut you off if you ask for a supervisor, and sometimes they promise things they either cannot or have no intention of delivering.

I had a similar terrible experience with TurboTax customer support in India last year. A supervisor (who gave me a false name I later found out) lied through his teeth to me. A couple of weeks later, I reached a young woman who straightened it all out -- also in India. She did her job exactly the way you'd want a good CS rep to do it: found out what happened and fixed it cheerfully. I wrote two letters to TT on that experience, one absolutely scathing, and the other to praise the woman who did a fine job.

20 posted on 08/16/2005 2:23:38 PM PDT by CatoRenasci (Ceterum Censeo Arabiam Esse Delendam -- Forsan et haec olim meminisse iuvabit)
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