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Three Cheers For "Price Gougers"
TechCentralStation ^ | September 2, 205 | Rand Simberg

Posted on 09/02/2005 10:05:18 PM PDT by NonZeroSum

With every disaster or crisis, it seems that the public, press and politicians require a remedial course in Economics 101. In fact, apparently we need an ongoing educational campaign even when there is no catastrophe, as demonstrated by the recent foolish legislation in the state of Hawaii to cap wholesale fuel prices. Note the subhead in the linked story: "Some analysts warn move may spur supply problems."

Really? Only "some"? Maybe they need to be more careful about which "analysts" they listen to. Whatever would we do without those other "analysts"?

Imagine the headlines, "Legislature Mandates Pi To Equal 3.00000 -- Some Analysts Warn Move May Spur Engineering Problems," or "King Canute Commands Tide To Recede -- Some Analysts Warn Move May Spur Wet Footwear Problems." What would we think of the analysts who thought that the proposed mandates were no problem, perfectly in consonance with the laws of physics and human nature? Even most people with typical journalism educations would recognize such heads and subheads as the jokes they are, but somehow when it comes to basic economics, the laws of supply and demand, and the function of prices in a market economy bizarrely remain subjects for public debate.

I write this little essay sadly, knowing that it's been written many times before, and that it will have to be written many times again, if history is any judge. It's hard enough to watch all of the suffering of these apocalyptic events on the Gulf Coast without having to contemplate as well the compounding of the problems that will be achieved in future days by editorial writers and public officials with their calls for defiance of economic reality. I grind my teeth in frustration at all of the economic damage that will continue to be wrought by well-meaning but economically ignorant people as they attempt to circumvent the most efficient means of delivering products and services to those areas in which they are needed most -- the market, with its pricing mechanisms.

Let's recap, briefly, for those who never took the class, or have forgotten it. It's really simple. In any locality, when the supply of a particular item is reduced with no change in demand, or the demand for it increased with no change in supply, or supply is decreased with a demand increase, prices will go up.

This is a signal to the market. To those demanding the product, it is a signal that the supply is relatively short, and that they should perhaps rethink the level of their demand, if possible. To the suppliers, it is a signal that more of the resources must be brought to market. In both cases, it will result in a change in behavior on both parties that will restore the balance between supply and demand. Moreover, it does so in a useful, quantitative way. It tells the supplier how much expense, risk and effort she should expend to increase the supply. This calculation may even bring new suppliers into the market. It also indicates the degree to which it is sensible for the consumer to change their demand. When by fiat we pretend that the price has not gone up, it's like covering up the signposts, and we shouldn't be surprised when those supplying no longer attempt to increase the supply, and those demanding can't be bothered to reduce their usage of that particular commodity.

What does this mean in the current situation?

Let us ignore for the moment the horrific situation in the worst-hit areas, in which first-worlders have been thrust into the third world literally overnight, many with no place to even sleep, let alone have access to food, water and other necessities or money with which to purchase them. In some of the other areas, homes are damaged, but intact and dry, and people have cash. Commodities like gasoline, perishable food and ice are in short supply. In fact, gasoline prices are rising across the nation, in response to the sudden reduction in refinery capacity on the Gulf Coast.

Consider -- if a gas station owner has gas, someone has to decide who gets it. If the price remains at pre-hurricane levels, many will fill their tanks, because they can afford to do so, against the chance (and even likelihood) that gas will later become completely unavailable (a self-fulfilling prophecy if the price is not allowed to rise). Many will do so even if they have no immediate need for it. But after the first few people do this, the gas will be gone, and none will be available for those who come after, because it's now tied up in the gas tanks of those who didn't really need it. Those who didn't get any may include emergency workers, or truck drivers who need it to go out and find other goods to bring in. It is likely worth more to them, but they didn't get it, because the price was artificially fixed. Moreover, had the price been allowed to rise, they would have been able to afford it, because they would have been able to demand more resources with which to pay for it -- the emergency worker might have had aid from local agencies to pay for it, or the truck driver might have been willing to make the investment in order to recover it by bringing in necessary goods (assuming, of course, that prices on those weren't capped).

Similarly, if ice prices rise to the market, the man who needs to keep his insulin cold for his diabetes treatment will place a higher value on it than the man who wants to keep his beer cold, and will have a better chance of getting it. The man who might rent two hotel rooms for his family for additional comfort might, in the face of appropriately higher prices, inconvenience himself and only get one, releasing one for another whole family.

This works for the supply side as well. Making and transporting ice costs money. When the local ice plant is out of commission, it has to be brought in from other locations, in refrigerated trucks, at higher gasoline costs. Who would bother to take the trouble, expense and risk to deliver it at a loss when they can only get the same price for it as before the hurricane?

Of course, some argue that prices shouldn't go up for stock on hand because the cost didn't go up. After all, the gas station owner is selling gas that he already paid for at pre-hurricane wholesale prices. Why should he make "obscene profits," taking advantage of a situation by jacking up the price when his price hasn't changed? But in reality his prices have already changed. He will have to replace the gas that he sells, and he knows, either indirectly because he understands the supply situation, or directly because he's gotten a call from his supplier, that the cost of his next tank load will be dramatically higher. In order to pay for it, he has to get as much as possible for the stock he has on hand, which means as much as the market will bear against his competition, if he has any. If he doesn't have any, then he just has to guess.

But won't some people make "unfair" profits from such "greed"?

Sure. Sometimes life isn't fair. We can't eliminate unfairness from life -- at best we can minimize it. But what's more unfair -- someone who supplies a community with needed goods while making a profit (at some financial, and even personal risk, given the breakdown of civil law in many areas, in which shipments can be hijacked), or someone who overpurchases and hoards a commodity because the price doesn't reflect the demand and supply? Ice at three dollars a bag doesn't do one much good if there are no bags available at that price.

The response to this, in turn, is that the solution is rationing. But is it more fair to have a bureaucrat, perhaps unfamiliar with the needs of the local community, making decisions about who should get scarce goods? Does the local commissar understand the market better than the market? We can recognize that when prices are high, some people of modest means may not get essential goods. A better solution for this is not to subsidize prices, which misallocate the resources due to the false market signals, but to subsidize the individuals who need help, by giving them cash or vouchers (somewhat akin to the food stamp program).

Price "gouging" is purely in the mind of the beholder, and there's no way to distinguish between it and the necessary signals that the market must have to ensure the most efficient use of resources. The price "gougers" are (often, if not always) the people who will have incentives to satisfy market needs as quickly as possible, and ensure that the economic recovery will occur. That some people may "unfairly" take advantage of this is a price we have to pay, and it's a small one compared to the alternative.

There has been much discussion recently (much of it foolish) of how this disaster was a result of "fooling mother nature," whether in the absurdity of asking whether or not it's a result of not acquiescing to the unjustifiable damage to our economy that would have resulted from the Kyoto Treaty, to the more sensible questions of how much effort we should expend to continue to divert the natural course of the greatest river on our continent. To whatever degree that's true, let us not compound the damage, and slow the recovery from it, by attempting to fool mother economics.


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; Editorial; Government; News/Current Events
KEYWORDS: demand; economics; gasprices; markets; price; pricegouging; suppy; vultures
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To: flashbunny
Would you rather be able to buy gas at $3.50 a gallon, or not be able to buy gas at $2.50 a gallon?

Hey, that's my line. But you're welcome to it.

121 posted on 09/03/2005 12:07:23 AM PDT by Mr Ramsbotham (Laws against sodomy are honored in the breech.)
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Comment #122 Removed by Moderator

To: flashbunny
With evil businessmen gouging you, there's one selling a generator you can afford.

People who buy up the local supply to create an artificial shortage during a disaster aren't businessman, they are criminals. If you don't believe me do it sometime and let everyone know what you've done since you think you are providing a great service. You'd better hope that the police put you in the safety of jail, because the people struggling for their survival won't be so kind.

123 posted on 09/03/2005 12:10:33 AM PDT by Moonman62 (Federal creed: If it moves tax it. If it keeps moving regulate it. If it stops moving subsidize it)
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To: flashbunny
If you have a good contract, there is probably more risk involved for the supplier breaking it than he can justify with increased profits.

I hope you are right. Because, as much as I believe in the "free" market; it is astonishingly unfair to change the rules at the two-minute warning.

I don't know the leeway they are given to deliver.

My sister bought the contracts...you can bet her phone will be ringing at 7:00 A.M...I'd call her now...but I'd wake the kids, which would be astonishingly unfair to her, LOL!

124 posted on 09/03/2005 12:12:27 AM PDT by garandgal
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To: flashbunny
But if their is a profit to be made then companies will still come in and sell generators. If you can only double your money would you not still sell the generator? Which if you can sell in volume may actually make you more profit. If you sell one for 1000.00 profit or 20 for a 200.00 profit then you make more. This model worked very well for walmart. They sell at a low price and make their cash due to volume. DVD 15.00 at walmart. Blockbuster 22.00 Walmart makes about 6.00profit Blockbuster 13.00 profit. Who makes more on the dvd release date?
125 posted on 09/03/2005 12:13:17 AM PDT by unseen
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To: garandgal
First and foremost, sorry for your loss.

I'm not in on the supply network as a whole, but my guess is that you should be fine for fuel as long as you've got that contract down pat and don't have any fine print to bite you.

There is a certain amount of diesel out there waiting to be used right now. It sounds to me like the feds have made the dyed/undyed business go away for the moment, so right now ag and road have a common market. That won't change the total amount of fuel out there, though. It just means that whichever fuel you get may or may not be dyed, I would think.

Best of luck with the harvest. I trust you have your fingers crossed hoping the crude oil bubble will burst soon. I know we do out here.
126 posted on 09/03/2005 12:13:50 AM PDT by AZ_Cowboy ("Be ever vigilant, for you know not when the master is coming")
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To: Moonman62

Just raising the prices that the local businesses won't.


127 posted on 09/03/2005 12:14:07 AM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: AZ_Cowboy
It just means that whichever fuel you get may or may not be dyed, I would think.

Some trucks will fill up on untaxed ag diesel, if they can. Having ag diesel in your tank is no longer proof of evading the taxman. However I think there are bigger worries than taxes right now.

128 posted on 09/03/2005 12:16:43 AM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: Moonman62
There does seem to be a decrease in scum of the earth who show up to take advantage of people, though.

The Republicans and democRats left Florida? That is progress!

129 posted on 09/03/2005 12:17:29 AM PDT by Hank Rearden (Never allow anyone who could only get a government job attempt to tell you how to run your life.)
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To: unseen
So should electric companies be able to sell their product to you for whatever price you are willing to pay?

That's pretty much the way it works in Texas. I have a choice of about twenty (!) different electric providers I can choose from if one decides to charge me too much. I can change each month if I want.

Read up on our deregulation of electricity here.

130 posted on 09/03/2005 12:17:31 AM PDT by FreedomCalls (It's the "Statue of Liberty," not the "Statue of Security.")
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To: flashbunny
Have a good night, comrade! Maybe tomorrow you can strike another blow against the evil capitalist dogs!

Oh, I prefer good communist cats.

131 posted on 09/03/2005 12:18:08 AM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: FreedomCalls

Up in Ill Noise we can now do that with a small palette of natural gas providers, too.


132 posted on 09/03/2005 12:19:12 AM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: Veritas et equitas ad Votum

You have read the book called "Freakonomics" ?


133 posted on 09/03/2005 12:19:38 AM PDT by perfect stranger ("Hell Bent for Election" by Warburg)
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To: FreedomCalls
That would be nice if it was the same for oil you do not have 20 different companies you can buy gas from. Usually you have 2 or three in an area. Sometimes in small towns you have one company. Electric companies are a monopoly in many states. We as a country decided along time ago that monopolies where bad for consumers but great for the companies. So since the oil business is in fact a defacto monoploy then it should be regulate as one.
134 posted on 09/03/2005 12:23:09 AM PDT by unseen
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To: The Red Zone

True, but I am thinking that without the presence of that tax, undyed and dyed fuel will cost the same and are in effect interchangeable.

So for every gallon of red going into a truck, a gallon of undyed could go in someone's tractor. That was my thinking. It might hit a few snags when it comes to whether or not modern diesels can all run on the higher-sulfur ag fuels. For the big-time users, though, it should be fine.


135 posted on 09/03/2005 12:23:45 AM PDT by AZ_Cowboy ("Be ever vigilant, for you know not when the master is coming")
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To: The Red Zone
Up in Ill Noise we can now do that with a small palette of natural gas providers, too.

And there's no shortage of electricity here in Texas and I'm positive that there's no shortage of natural gas in Illinois either despite the dire predictions of a deregulated market. Remember how much long distance telephone calls were before AT&T had competition?

136 posted on 09/03/2005 12:24:50 AM PDT by FreedomCalls (It's the "Statue of Liberty," not the "Statue of Security.")
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To: FreedomCalls
I agree 100% competition is good. Monopoly is very bad. But you have a monopoly with gas companies you just don't see it because it happens before the product gets the consumers.
137 posted on 09/03/2005 12:28:07 AM PDT by unseen
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To: FreedomCalls

That's fine, so long as some viable non-market (fixed subsidy) arrangement can be made to keep up the infrastructure. If, say, Nicor (who owns the infrastructure) had to fund the upkeep from their own sales of natural gas, it would be a disaster.


138 posted on 09/03/2005 12:29:00 AM PDT by The Red Zone (Florida, the sun-shame state, and Illinois the chicken injun.)
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To: AZ_Cowboy
Best of luck with the harvest. I trust you have your fingers crossed hoping the crude oil bubble will burst soon. I know we do out here.

Thanks for the good wishes! I'll be checking in the morning re: the contracts. I guess my main concern is a shortage, as I haven't seen any reliable assurances that it won't occur.

If they shut down anything, it should be school buses (another major user of diesel fuel). Either the kids find another way to school; or they escape a few weeks of whatever it is that goes on there....LOL!

And in a related topic, we now know why I don't run for elected office.

139 posted on 09/03/2005 12:29:15 AM PDT by garandgal
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To: unseen

"Unseen" if you know anything about government controlled utilies, you would realize that government tends to exacerbate the problem, not solve it.

Case in point- CA government puts price caps on electricity, demand goes up because of cheap prices, and blackouts occur. Let alone the fact that some electicity companies left CA to pursue a more lucrative market that could actually turn up a profit.

http://www.rppi.org/041901.html

When phone service was deregulated, we now have a broken government monopoly, and can pay as little as 5.95 a month for phone service (www.broadvoice.com)


140 posted on 09/03/2005 12:30:34 AM PDT by jsm30625 (The worst kind of monopoly is one that is iniated and ran by the government.)
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