Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

'60s war protest song is out of step in fashion ad (LAUGH ALERT)
Chicago Sun-Times ^ | September 26, 2005 | RICHARD 'DOPEY' ROEPER SUN-TIMES COLUMNIST

Posted on 09/26/2005 4:23:05 AM PDT by Chi-townChief

Tens of thousands marched on Washington last Saturday to protest George Bush's war in Iraq. The crowd included college-age activists, veterans of Vietnam War protests, entire families united against the war, and parents whose children have been killed in Iraq.

It was the largest protest yet against this war. Larger ones will almost surely follow.

If there had been a soundtrack to Saturday's march past the White House, you couldn't pick a much more appropriate song to kick it off than Jefferson Airplane's "Volunteers."

Released in 1969 by one of the most politically acute bands of the era, "Volunteers" was a scorching anthem for America's activist youth:

Look what's happening out in the streets

Got a revolution

Got a revolution. . . .

One generation got old

One generation got soul

This generation got no destination to hold, pick up the cry!

Come on now we're marching to the sea

Got a revolution

Got a revolution

Who will take it from you

We will and who are we?

We're volunteers of America

Volunteers of America

Volunteers of America. . . .

I was just a kid when "Volunteers" was playing on alternative radio, but years later, I remember the passion in a college teacher's voice as he projected the lyrics on a giant screen and talked about the power of rock music to galvanize a movement and to reflect the times.

More than 35 years later, it's a different war and a different time, but the American voice of dissent is still strong -- and sure enough, I did hear "Volunteers" last Saturday as that protest was under way.

However, it wasn't blaring from a loudspeaker in Washington. It was on my television, during a break from a college football game, and it was the anthem for a Tommy Hilfiger commercial, with lots of beautiful people undulating around in the name of . . . fashion.

Of course, this sort of thing is nothing new. For years, I've talked about rock songs of protest and anger that have been turned into ads for luxury cars or themes for conservative politicians.

But this has to be one of the worst. "Volunteers" for Tommy Hilfiger? How do the writers for "Saturday Night Live" come up with parody commercials these days, when the real things are so often so ridiculous?

mailto:rroeper@suntimes.com


TOPICS: Culture/Society; Editorial; Political Humor/Cartoons; Politics/Elections; US: Illinois; War on Terror
KEYWORDS: 1firstkeyword; aginghippies; antiwar; democrap; genx; hippies; leberals; leftis; liberalpigs; liberals; music; pigressives; rats; revolutionchic; sissyboys; the60sareover; volunteers; wannabees; war; wot
Navigation: use the links below to view more comments.
first previous 1-20 ... 41-6061-8081-100 ... 121-123 next last
To: NRA1995

Good grief! Is that really Grace Slick?

No wonder children cry when I enter the room.


61 posted on 09/26/2005 7:08:54 AM PDT by dsc
[ Post Reply | Private Reply | To 59 | View Replies]

To: speedy

"It's guys like you who had the intellectual honesty to see the light who really deserve the credit."

It's nice of you to say so, but, as I tell my kids (over and over again, as they roll their eyes toward the ceiling) any moron can learn from his own mistakes.

Smart people avoid making mistakes by learning from the mistakes of those who have gone before.

By that standard, the only thing to say about me is, "duh."


62 posted on 09/26/2005 7:10:56 AM PDT by dsc
[ Post Reply | Private Reply | To 58 | View Replies]

To: NRA1995

That is sick. Shows what clean living will do for you.


63 posted on 09/26/2005 7:14:23 AM PDT by speedy
[ Post Reply | Private Reply | To 59 | View Replies]

To: dsc

I'm just glad you're on our side!


64 posted on 09/26/2005 7:15:11 AM PDT by speedy
[ Post Reply | Private Reply | To 62 | View Replies]

To: speedy

Yeah, the conservative movement needs ditch-diggers, too.


65 posted on 09/26/2005 7:16:56 AM PDT by dsc
[ Post Reply | Private Reply | To 64 | View Replies]

To: dsc

Yes it really is, from about 2001, I believe


66 posted on 09/26/2005 7:17:24 AM PDT by NRA1995 (When liberals speak I hear the Vonage music playing.....woo-hoo, woo-hoo-hoo....)
[ Post Reply | Private Reply | To 61 | View Replies]

To: Chi-townChief

Big deal. The leftists are shallow, so their anthems may just as well be used in shallow ways.


67 posted on 09/26/2005 7:18:33 AM PDT by MEGoody (Ye shall know the truth, and the truth shall make you free.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: NRA1995

Gah-rosssse.


68 posted on 09/26/2005 7:19:33 AM PDT by dsc
[ Post Reply | Private Reply | To 66 | View Replies]

To: LRS; Sam Cree; martin_fierro; qam1; TheBigB; MeekOneGOP; weegee; EveningStar; pissant; BJClinton

Jefferson Airplane lyrics in ads must be more relevant than Volunteers. I personally think Jefferson Starship's Ride The Tiger would do better:

Look to the summer of '75
All the world is gonna come alive
Do you want to ride the tiger?

NOW THAT'S relevant music for a commercial (sarcasm)... You know it's like tears in the hands of a western man that tells you about salt, carbon, and water...(hehe)



While on the subject of relevancy of music to ads: I'm unnerved by the use of Blitzkrieg Bop by the Ramones in various ads. What next, Chainsaw?

I think the best song would be Ted Nugent's Wango Tango show up as a new Viagra ad? I feel that may be the purest attempt at truth in advertising.


69 posted on 09/26/2005 7:27:42 AM PDT by sully777 (The Religion Of Peace apparently kills!)
[ Post Reply | Private Reply | To 8 | View Replies]

To: NRA1995

AHHHHHHHHH!

Grace Slick morphed into Dolph Lungren and Rosie O'Donnell's love child


70 posted on 09/26/2005 7:30:07 AM PDT by sully777 (The Religion Of Peace apparently kills!)
[ Post Reply | Private Reply | To 60 | View Replies]

To: dsc
Oh, please, somebody besides me remember Donovan, too.

Quite right, Slick.

71 posted on 09/26/2005 7:32:15 AM PDT by LexBaird (tyrannosaurus Lex, unapologetic carnivore)
[ Post Reply | Private Reply | To 14 | View Replies]

To: LexBaird

Shake the geezer tree, and down we come.


72 posted on 09/26/2005 7:33:19 AM PDT by dsc
[ Post Reply | Private Reply | To 71 | View Replies]

To: speedy

It was this kind of virulent anti-Americanism from the lefties that caused so many of us would-be liberals to embark on the long march to the right back in the late 60s and 70s.


73 posted on 09/26/2005 7:36:44 AM PDT by Chi-townChief
[ Post Reply | Private Reply | To 55 | View Replies]

To: Chi-townChief

Yes, and it continues today. Thankfully, although progress is always painfully slow.


74 posted on 09/26/2005 7:47:25 AM PDT by speedy
[ Post Reply | Private Reply | To 73 | View Replies]

To: dsc

I wonder if Townshend still wants to die before he "gets old"?


75 posted on 09/26/2005 7:53:21 AM PDT by LexBaird (tyrannosaurus Lex, unapologetic carnivore)
[ Post Reply | Private Reply | To 72 | View Replies]

To: dsc
And don't forget the Donovan classic the Intergalactic Laxative.
76 posted on 09/26/2005 7:54:32 AM PDT by JimC214
[ Post Reply | Private Reply | To 50 | View Replies]

To: LexBaird

Pete Townsend. Speaking of geezers...


77 posted on 09/26/2005 7:59:26 AM PDT by dsc
[ Post Reply | Private Reply | To 75 | View Replies]

To: Chi-townChief
Yes, the Revolution starts at 7:00. Please RSVP.

I knew this was all a joke when the "Woodstock brought to you by Pepsi" event happened.

78 posted on 09/26/2005 8:01:33 AM PDT by KC_Conspirator (This space outsourced to India)
[ Post Reply | Private Reply | To 1 | View Replies]

To: KC_Conspirator

The original Woodstock was probably the most bogus event of our generation.


79 posted on 09/26/2005 8:12:00 AM PDT by Chi-townChief
[ Post Reply | Private Reply | To 78 | View Replies]

To: NRA1995

Blows against the nursing home...

80 posted on 09/26/2005 8:25:58 AM PDT by LRS (Fly Jefferson Aiplane...)
[ Post Reply | Private Reply | To 60 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-20 ... 41-6061-8081-100 ... 121-123 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson