Study: iPod users are prolific influencers

Playlist ^ | 10/24/2005 | Peter Cohen

[Panerai]

And we’re better looking, too.

Market research firm Intelliseek reports that iPod users are among the most likely on the Internet to create and spread consumer-generated media. The company also thinks this will increase with the proliferation of Apple’s new video-enabled iPod hardware.

iPod users are twice as likely to have authored a weblog than consumers who don’t have MP3 players, according to Intelliseek’s 2005 Consumer-Generated Media and Behavior Study. iPod users also users of other MP3 players when it comes to creating and posting content online.

Intelliseek also reports that iPod users are 2.5 times as likely to exchnage text messages on cell phones, three times as likely to take photos with a camera phone, and three times as likely to download video clips and movies to their computer. They’re more likely to own Digital Video Recorders (DVRs), PDAs, digital cameras, laptops and cell phones, too.

Partly because they have more word of mouth tools at their disposal, they spread opinions and post reviews about their experience using the iPod, according to Intelliseek Chief Marketing Officer Pete Blackshaw. “Provided iPods continue to delight consumers, Apple will benefit from a growing volume of free, trusted advertising from other consumers,” he said.

[Tijeras_Slim]

Cutting edge of conformity ping.

[SuperSonic]

[babyface00]

I guess I'm not trendy.

Speaking of ridiculous trends, why is it that you can't buy just a small, thin compact cell phone that is just a cell phone and not also a combination camera, game console, MP3 player, PDA, GPS, corkscrew, hair dryer... (OK, I'm exaggerating).

I've got a Motorola V180, which is pretty close to bare bones, but what I'd really like to see is something small and thin (along the lines of a Motorola RAZR) but just a cell phone.

[Leroy S. Mort]

Intelliseek also reports that iPod users are 2.5 times as likely to exchnage text messages...

And apparantly half as likely to use spell check...

[LongElegantLegs]

It's because all ipod owners are ingrate weenies.
_{Just kidding. Unless you thought it was funny. Then I meant it.}

[MineralMan]

They're also more likely to say, "Huh?" when asked a question by parents or teachers.

[MineralMan]

"Intelliseek also reports that iPod users are 2.5 times as likely to exchnage text messages on cell phones, "

No doubt. Typical message exchange:

SO U WANT 2 GET LODED?
S.
W8. CALL.
K.
U N ME AT MALL?
K.
CUL8R!
K.

There's influence and power for you.

[goresalooza]

Yeah, but iPod users can't give correct change or use a cash register. These marketing firms never give us the complete survey picture.

[martin_fierro]

[Talking_Mouse]

Let me start out with admitting I'm a geek. I work in the IT field. That said, one of the reasons iPod users are so familiar and comfortable with tech is that they have grown up with it. So, of course, they are going to use tech to both connect with friends and comment about products.

1987 was when tech started going into homes. The generation that grew up expecting to have some kind of communication/entertainment always at their fingertips is just graduating from High School. These kids grew up with computes in their houses. Beepers and cellphones were the normal way they saw communication.

In four to six years most of them will be graduation from collage. Then they will start earning real money (non McDonald's jobs). They expect to live in a tech rich society. The products they buy will be advertised, researched and bought less and less in traditional ways.

I know it is fun to make light of iPod and Apples obsession with themselves via their marketing. However, the people who are buying iPods now are the next big market force. They are the reason that Verizon is pushing Fiber to the Premises (your own person T-1 line). They are what will make videophones a reality.

[Talking_Mouse]

be graduation from collage=be graduating from collage.

preview is my friend