It's a great idea, but I think they will have trouble because of this statement:
"With your help, trained citizens will once again stand ready in every city, town and village across America, equipped and trained to defend their homes, their families and their communities against those who would take away our birthrights."
Lefties and soccer moms who might be attracted to the program while thinking of fun marksmanship contests and Revolutionary War reenactments will not react well to the real reason behind the Second Amendment. It would be better to ease them into shooting by describing how much fun it is.
You're absolutely right. NRA has a Women On Target program that helps support Ladies' Field Days at ranges across the country. We had one at our range the first Saturday of November.
You would be surprised at the women that come out of the woodwork for shooting when it's a receptive environment, they don't have the intimidation of a bunch of "Master-Blasters" looking over their shoulders or checking their targets to see how the "girls down the line" are doing.
We had stages set up with IDPA (http://www.firstcoastidpa.com/), USPSA (http://www.sepsa.com/) ICORE (http://www.icore.org/) represented, plus combat rifle, shotgun, 25 yard bullseye, and others.
I remember one group of ladies, probably mid-50's-ish, who were keeping detailed notes on the weapons they handled. When I commented on it, they answered they wanted to keep track of the ones they liked the best, because they WERE going to get pistols, and carry permits, whether their husbands liked it or not.
I guess it works on the same principle as the women-only gyms. Lots of women want to hit the gym, they just don't want to do it in front of a bunch of guys.
"Lefties and soccer moms.....It would be better to ease them into shooting by describing how much fun it is."
good point, shoot them in the toe and say "see how easy and much fun that was?"
I really think this is the issue that can kill Hillary's campaigh before it even hits start. While the MSM has allowed her to appear to do a 180 on everything else she is still a solid gun grabber and THAT is where she is vulnerable acccording to every honest Gun Rights related poll I've ever read.
After I took my daughter to a shooting range for the first time, when we got home she said, "How come you never told me how much fun this is." Maybe we should be telling people it's fun, not that it's necessary to defend our liberties. Let them figure that out for themselves.