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Orlando Sentinel publisher's layoffs memo
Poynter ^ | Nov 29 05 | Kathy Waltz

Posted on 11/29/2005 4:47:31 PM PST by churchillbuff

To: OSC DL All Employees Sent: 11/29/2005 4:30 PM Subject: An important message from Kathy Waltz

Dear Colleagues,

As I noted in my email dated November 16th, we are faced with important business decisions that will help position Orlando Sentinel Communications for future growth. I want to inform you of some actions announced today in departments across the company as a result of product changes and cost-cutting measures. All affected employees have been notified.

Never before has our industry faced greater changes than we do today - fundamental changes in consumer and advertiser behavior and media technology. This has put enormous pressure on "traditional" media companies to compete for consumer time and advertiser dollars. All of Tribune faces these same economic realities and is taking steps to improve financial performance.

Here at the Sentinel, we eliminated 33 open positions and separated 21 employees from throughout the company today. Those employees leaving the company will receive separation benefits. As our products continue to evolve to meet our readers' and advertisers' needs, our work and staffing levels have changed. We have identified areas where work could be done differently, consolidated or stopped altogether. We also have some retirements and other voluntary departures. In some of these cases, we will not fill the positions as a means to achieve further cost savings.

We will continue to innovate and change our newspaper to stay important and interesting. We are in the process of redesigning several newspaper sections to give the Sentinel greater functionality and efficiency for our readers and advertisers. You will hear more about these innovations in the coming weeks.

I know this kind of change is not easy. As always, I encourage you to talk to your manager or director. And though challenging times such as these stretch each and every one of us, it is also a time of great opportunity. We will continue focusing on what's important - expanding our audience, being innovative in the way we serve our readers, advertisers and communities, and growing revenue. Our company is strong and successful, and together we will evolve and change to adapt to new market realities.

Kathy Waltz


TOPICS: Business/Economy; Culture/Society; US: Florida
KEYWORDS: deadtreemedia; layoffs; newspapers
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1 posted on 11/29/2005 4:47:32 PM PST by churchillbuff
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To: churchillbuff
"...important business decisions that will help position Orlando Sentinel Communications for future growth...

It sure doesn't sound like it.
2 posted on 11/29/2005 4:52:32 PM PST by ARCADIA (Abuse of power comes as no surprise)
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To: churchillbuff
We will continue to innovate and change our newspaper to stay important and interesting. We are in the process of redesigning several newspaper sections to give the Sentinel greater functionality and efficiency for our readers and advertisers. You will hear more about these innovations in the coming weeks.

Translation: A smaller newspaper with a higher percentage of published articles being generic wire service pieces. Which means even more readers will drop the paper because it will suck even more than it does now, forcing another round of layoffs in a couple of years ... lather, rinse, repeat.

But you can be sure Kathy Waltz has her annual bonuses written into her contract for many years to come!

3 posted on 11/29/2005 4:53:51 PM PST by Dont Mention the War (Pirro '06 - Save New York!)
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To: churchillbuff

Is there a Madlibs book for these down-sizing/layoff letters where they just fill in the company name and specifications in the blanks?


4 posted on 11/29/2005 4:55:31 PM PST by PBRSTREETGANG
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To: Dont Mention the War
forcing another round of layoffs in a couple of years ... lather, rinse, repeat.

I would give them six months at best.
5 posted on 11/29/2005 4:58:32 PM PST by ARCADIA (Abuse of power comes as no surprise)
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To: churchillbuff

Seems pretty forthright to me. The printed media is the first to go through these changes brought by the internet, and I suspect broadcast media will follow.

While my generation still clings to the newspaper, and watches network news each night, we're also reading blogs, following online opinion articles, and generally making the change to electronic media.

Can you envision a world where you can form your own opinion from the facts, rather than an editorial writer telling you how he/she thinks, and how you should think?


6 posted on 11/29/2005 5:00:09 PM PST by FLCowboy, (Hillary is changing her colors. She's a chameleon. No, she's a liberal.)
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To: churchillbuff

bump


7 posted on 11/29/2005 5:00:15 PM PST by VOA
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To: churchillbuff

"Our company is strong and successful, and together we will evolve and change to adapt to new market realities."

What kind of doublespeak is that? "...together we will evolve and change....."

Those folks are being fired. May there be more firings until the media wake up.


8 posted on 11/29/2005 5:02:55 PM PST by billhilly (If you're lurking here from DU (Democrats unglued), I trust this post will make you sick.)
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To: churchillbuff; Fierce Allegiance; Tijeras_Slim; Constitution Day

"Yyyyeeeeeeaaaaaaahhhh ... if you could all go ahead and have your desks cleaned out by the close of business today, that would be greeeeeaaaaaat."


9 posted on 11/29/2005 5:03:34 PM PST by martin_fierro (< |:)~)
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To: VOA

Not familiar with them..Is this another commie rag going under? The only industry that lies and insults their customer base on a daily basis...oh forgot the news networks. FLUSH!!


10 posted on 11/29/2005 5:03:49 PM PST by samadams2000 (Nothing fills the void of a passing hurricane better than government)
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To: churchillbuff

"Our company is strong and successful, and together we will evolve and change to adapt to new market realities."

Huh?

Big layoffs, but they're "strong and successful". If my employer tried to put that over on me I'd be running for the hills.


11 posted on 11/29/2005 5:04:10 PM PST by daysailor
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In a free market economy businesses which poorly serve their customers will eventually die. Next to go: (Ft Lauderdale) Sun Sentinel.


12 posted on 11/29/2005 5:04:56 PM PST by clintonh8r (I hope I'm at home when the GOP Senate Campaign Committee calls for some money.)
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To: daysailor
Big layoffs, but they're "strong and successful". If my employer tried to put that over on me I'd be running for the hills.

Newspapers are some of the most profitable companies out there. They will lay off a handful like this to get their margins back to 30% from 28%. Just check out the financials from S&P500, they make big oil look bad in financial performance.

13 posted on 11/29/2005 5:08:37 PM PST by AmusedBystander
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To: churchillbuff
we are faced with important business decisions that will help position Orlando Sentinel Communications for future growth

It's funny. All company memos of this type include a line like this. I always wonder if the executives that author these things if they really think that ex- or soon-to-be-ex-employees really give a crap about "future growth" or "shareholder value".

14 posted on 11/29/2005 5:11:06 PM PST by Doohickey (If you choose not to decide, you still have made a choice...I will choose freewill.)
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To: Dont Mention the War

Kathy is Walzing through the graveyard.

Perhaps a more "conservative" editorial agenda would help.


15 posted on 11/29/2005 5:11:13 PM PST by plangent
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To: churchillbuff
why don't they try "fair and balanced" reporting? I'll bet it never crossed their minds or they probably think they already do. </sarc>
16 posted on 11/29/2005 5:17:11 PM PST by NonValueAdded (The honorable Richard Cheney, X man!!!)
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To: martin_fierro
And I said, I don't care if they lay me off either, because I told, I told Bill that if they move my desk one more time, then, then I'm, I'm quitting, I'm going to quit. And, and I told Don too, because they've moved my desk four times already this year, and I used to be over by the window, and I could see the squirrels, and they were merry, but then, they switched from the Swingline to the Boston stapler, but I kept my Swingline stapler because it didn't bind up as much, and I kept the staples for the Swingline stapler and it's not okay because if they take my stapler then I'll set the building on fire...
17 posted on 11/29/2005 5:35:49 PM PST by Fierce Allegiance
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To: churchillbuff
Let's see how long before someone posts a Schadenfreude image.
18 posted on 11/29/2005 5:37:45 PM PST by RayChuang88
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To: churchillbuff

Just fired off an email to the turd.


19 posted on 11/29/2005 5:41:22 PM PST by ncountylee (Dead terrorists smell like victory)
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To: Dont Mention the War
I live in Orlando. The paper is another liberal rag which manages to alienate the citizens of the community more as each day goes by. Our community recently had an issue with them about their posture regarding a city government project which would have adversely affected our neighborhood.

Small, independent community newspapers are coming along nicely.

The writers of the sentinel are at war with anyone they feel is not touchy feely enough. The staff writers are elitist, liberal, stupid and lazy.

The price of adverts is outrageous and they censor them to suit whatever liberal PC scheme they are hawking...very little news really gets through the garbage.

It's just a matter of time before they go completely broke.

They have managed to contaminate a large area under their main office and print facility with chemicals. So much for being a good citizen. (Hang on, I'll tell you what I really think.)

20 posted on 11/29/2005 5:42:25 PM PST by Banjoguy (I will rot in Hell before I buy another Dell!)
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