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(Fmr. ABC reporter/anchor) Marash To Anchor Al Jazeera (US/English Version)
Broadcasting & Cable ^ | 1.12.06

Posted on 01/13/2006 7:52:02 AM PST by mhking

l Jazeera International, the 24-hour English-language global-news network gearing up for a late-spring launch, settled industry rumors Jan. 12 when it named ex-Nightline correspondent Dave Marash as the news anchor at its Washington broadcast center.

Although they have still not yet determined just how much U.S. carriage they will get by launch, Al Jazeera expects to reach 30-40 million homes worldwide initially, including 8 million homes under a deal already signed with BSkyB in the U.K.

Marash, who covered international and domestic news for Nightline beginning in 1989, will be the senior anchor for the network’s U.S. headquarters in Washington, leading the five-hour block broadcast from the U.S. each day.

Marash joins Bureau Chief Will Stebbins, hired last year from Associated Press Television News, at the center, one of four the network will operate around the world. Forty staffers have been hired for the D.C. center, which will ultimately have 90.

The New York press has been speculating for several months that Marash would join the network. AJI also confirmed to the U.S. press that former Tribune magazine editor Mark Seddon will become the network’s UN correspondent.

AJI is funded by the Emir of Qatar, who launched the Arab-language Al Jazeera in 1996, and it will provide an objective, impartial worldwide perspective on news without political bias from any government agency, says its Commercial Director Lindsey Oliver, who joined the network last year after nine years at CNBC Europe.

The network will air via a single feed, following each news day around the world by broadcasting nearly five-hour chunks in English from each of its broadcast centers in Doha, Kuala Lumpur, London and Washington. Viewers from around the world will all see the same content at the same time. The centers will be connected via a two-way fiber, which makes coordinating production easier.

“This is an attempt to decentralize the news,” Oliver said yesterday. “We really want to get this global-world-village feel of news.”

Oliver has spent the last six months crisscrossing the country, often with staffers already hired by the network in tow, to campaign for carriage on U.S. cable and satellite systems, as well as other platforms such as IPTV and cellphone video services like Verizon’s VCast.

Hoping to reach a core audience of young viewers and “middle-aged business people who are educated and news-savvy,” Oliver said the network will cobble together carriage on as many of these platforms as possible to get the widest distribution by launch.

Reception has been decidedly warmer in other areas of the world, particularly France, Germany, Scandinavia and the U.K., but Oliver said talks have been moving along in the U.S. She reports having had several second-round meetings with U.S. cable operators after allying near universal fears they have had that the network could be linked to a terrorist organization.

Earlier this week, one cable operator offered the network a carriage agreement, but Oliver has not yet accepted it, as the deal would put AJI on an Arabic tier, which could be “misleading,” she says, as the network programs in English. The original Arabic-language Al Jazeera is available in the U.S. via EchoStar’s Dish Network and several U.S. news organizations use its often controversial footage of the Middle East on their broadcasts.

“In the states, there’s always a skepticism,” she says. “We’re a credible news organization full of individuals with experience and journalistic integrity.”

Although the network has hired advertising agency TBWA to craft its consumer-marketing campaign, those plans are taking a backseat to getting distribution. AJI will not have a booth at this year’s National Show to help earn carriage, although Oliver plans to sit on panels at various other industry conferences.

Oliver acknowledged it could be a long time before U.S. consumer-products companies want to advertise on the network but said she has gotten advertising offers from international travel companies, such as airlines and couriers, who are interested in the fact that everyone around the world will see their ads at the same time.

AJI does not plan to release its programming schedule to the press for several months, but expects to devote the first half hour of each hour to hard-news reporting and the second to documentaries or talk shows. It has begun commissioning documentaries from outside filmmakers for those segments.


TOPICS: Culture/Society; Extended News; News/Current Events
KEYWORDS: abcnews; davemarash; justdamn; liberalmedia; religionofpeace
If they've signed with Sky, don't be surprised if they show up on DirecTV when they jump off as well.
1 posted on 01/13/2006 7:52:04 AM PST by mhking
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To: Howlin; Ed_NYC; MonroeDNA; widgysoft; Springman; Timesink; dubyaismypresident; Grani; coug97; ...

Just damn.

If you want on the list, FReepmail me. This IS a high-volume PING list...

2 posted on 01/13/2006 7:52:31 AM PST by mhking (Tell me what you don't like about yourself...)
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To: mhking

I don't know why Marash would make the jump..he is already working for an anti-American, anti-Israel, pro terrorist news organization.


3 posted on 01/13/2006 8:01:40 AM PST by Kokojmudd (Outsource the US Senate to Mexico! Put Walmart in charge of all Federal agencies!)
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To: Kokojmudd

"I don't know why Marash would make the jump..he is already working for an anti-American, anti-Israel, pro terrorist news organization."

I don't remember seeing his name as part of the DNC.


4 posted on 01/13/2006 8:09:04 AM PST by mothball
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To: mhking

How would you like THAT name on your job resume. You have to hit the bottom of the barrel to find someone who would want to work for that news (snicker) network.


5 posted on 01/13/2006 8:29:00 AM PST by Abathar (Proudly catching hell for posting without reading since 2004)
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To: Abathar

And his old boss Koppell is now at the NY Times. How perfect is that?


6 posted on 01/13/2006 8:34:38 AM PST by NativeNewYorker (Freepin' Jew Boy)
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To: mhking
don't be surprised if they show up on DirecTV

I expect to become a lot more familiar with Wellstar Kennestone
now that I know my blood pressure will be going up.

7 posted on 01/13/2006 8:51:01 AM PST by higgmeister (In the Shadow of The Big Chicken.)
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To: higgmeister

Al Jizzera has a strong bench.


8 posted on 01/13/2006 9:10:50 AM PST by samadams2000 (Remember our Founding Fathers were REAL men- Unlike today's Rinos)
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To: mhking
That shouldn't be too traumatic a job switch. Same career, same party line.
9 posted on 01/13/2006 9:58:44 AM PST by .cnI redruM (To Live in the past is to die in the Present - Bill Belichick)
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To: Abathar
How would you like THAT name on your job resume.

True, but he did manage move up a couple of steps to Al Jazeera.

10 posted on 01/13/2006 12:43:20 PM PST by magslinger (At the end of the day the only truly educated people are autodidacts.)
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To: samadams2000
Al Jizzera has a strong bench.

Are you saying people watch a news station for the star
power of the news reader?

Well, maybe I will follow Laurie Dhue to the local FOX
channel.

11 posted on 01/13/2006 4:22:34 PM PST by higgmeister (In the Shadow of The Big Chicken.)
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To: Kokojmudd

Isn't he Jewish?


12 posted on 01/13/2006 4:23:06 PM PST by Hildy (Spielberg spends his spare time memorializing the last Holocaust while working to justify the next.)
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To: higgmeister

No im saying they have millions of lefty American newsanchors to hire any time they want. Did Dhue leave Fox main??


13 posted on 01/13/2006 4:48:43 PM PST by samadams2000 (Remember our Founding Fathers were REAL men- Unlike today's Rinos)
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To: samadams2000
Yes, she was on O'Reilly last night to say goodbye.
She will be Geraldo's field reporter on "Geraldo At Large."
She really seemed excited about it!
14 posted on 01/13/2006 5:44:44 PM PST by higgmeister (In the Shadow of The Big Chicken.)
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To: mhking

Good Lord.........can they sink any lower?

Unbelievable.......


15 posted on 01/13/2006 9:17:15 PM PST by Shortstop7
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